Social Media Marketing Tips from Industry Experts


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Social Media Marketing Tips for Small Business from Industry Experts by Project Socialize. Learn what influencers like Mark Cuban, Ariana Huffington, Gary Vaynerchuk, Guy Kawasaki and others have to say about achieving success in social and digital marketing.

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Social Media Marketing Tips from Industry Experts

  1. 1. Project Socialize, LLC 2014 © Copyright 2014
  2. 2. 2  “ Make it personal. Personalize over generalize.”  “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling”
  3. 3.  “Crappy content often outperforms amazing content when the publisher/brand/site has a powerful community.”  “Content marketing isn’t just about attracting customers. It’s about attracting and appealing to anyone who might influence a potential customers.”
  4. 4.  “Define your success. It’s critical to establish your conditions of satisfaction.”  “I suggest developing a broad, 12-month plan and a detailed month-by- month plan so you can manage the short-term goals without losing sight of the long-term goals.”
  5. 5. 5  Randi said companies should be “be authentic”. If they post things that are authentic they will reach a larger audience.  “ Brands should be more focused on having the right followers and the right audiences.”
  6. 6. 6  “Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy.”  “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.”
  7. 7. 7  “Your content should address some unmet need or answer a question your customers have. ”  “Content marketing is about owning the media channel, not renting somebody else’s channel like you would with advertising.”
  8. 8. 8  Huffington said that marketers should try for an “era of more truth, more transparency, more wisdom, and more storytelling.”  “Lasting social change unfolds from inside out: from the inner to the outer being, from inner to outer realities”
  9. 9. 9  Kawasaki says localize the pitch. “Keep it simple.”  “It’s not enough to make a great product or service—you also need to position it and explain it as a way to improve lives,” said Kawasaki.
  10. 10. 10  “It boils down to making a relevant and compelling promise… one that your target reader can’t refuse– and then fulfilling that promise with your content.”  “On average 8 out of 10 people will read your headline copy but only two out of ten will read the rest.”
  11. 11. 11 Nikki J. Means, Founder & CEO Project Socialize Phone: 513-779-2444 Email: Website: Twitter: @ProjectSocializ Facebook: @ProjectSocialize Flickr: @Projectsocializellc YouTube: @ProjectSocialize Instagram:@ProjectSocialize Slideshare: @ProjectSocialize Pinterest: @ProjectSocializ