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Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
Building Relationships Through Social Media 101
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Building Relationships Through Social Media 101

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Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and …

Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.

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Transcript

  • 1. Project Socialize, LLC 2014 © Copyright 2012 “Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
  • 2.  People use social media technologies to have conversations, to share information, and to create relationships.  The number of friends, fans, or followers you have is not important. It’s how you treat them.  The online forms of communicating include:  Blogs  Microblogs  social networking sites  Podcasts 2
  • 3. 3 What are things you do today to meet new people when hanging out with friends or while at work? 1. __________________________________________ 2. __________________________________________ 3. __________________________________________ 4. __________________________________________ 5. __________________________________________
  • 4.  There are many ways to meet new people on Facebook:  Participate in your friend’s conversations  Like or comment on conversations in your News Feed  Join and participate in groups  Like a Fan Page  People participate in groups or like Fan Pages for many reasons:  To meet others who share their interest in – sports, movies, music, food, animals, other  To learn  To have detailed conversations about a topic not everyone is interested in discussing
  • 5.  Using social media sites like Facebook and Twitter means you will have conversations with your new online friends.  Meeting friends in person is similar to meeting friends online. Count In Person Meeting Online Meeting 1 Introduce yourself and shake hands Introduce yourself and thank the person for connecting with you 2 Be courteous while talking A. Don’t make rude comments, even if joking. B. Don’t write comments on friends Facebook pages about you without asking permission 3 Listen and respond appropriately Read the entire comment before responding or asking a question. 4 Become a good friend Share photos, videos, and information on your page that your friends will like. 5 Don’t gossip! When talking about friends say nice things.
  • 6. 6 What are things you do today when having a conversation with someone? 1. __________________________________________ 2. __________________________________________ 3. __________________________________________ 4. __________________________________________ 5. __________________________________________
  • 7. The News Feed contains recent conversations of all your friends.
  • 8. Find your friend’s Facebook pages and comment.
  • 9.  Having conversations with friends in person is similar to having conversations with friends online.  Be courteous to your friend and their friends  Don’t argue  Use appropriate language  Read your friend’s original comment before posting your comment  It is okay to respond to comments posted by others, BUT be sure to read the comment first before posting yours.  What other tips would you add?  _________________________________________________________  _________________________________________________________  _________________________________________________________
  • 10. Easily create groups from the home Page on Facebook.
  • 11.  You can find groups by:  Searching Facebook  Asking your friends  Groups have three visibility options:  Open: Anyone on Facebook can see the group and join. The group will appear in search results and all content that members post is visible: photos, videos and discussions.  Closed: Everyone on Facebook can see the group name and members, but only group members can see posts in the group.  Another member can add you or you must ask to join.  Secret: These groups cannot be found in searches, and non-members can’t see anything about the group, including its name and member list.  Only a member of the group can add you to the group.
  • 12. Easily find, like, and follow Fan Pages on Facebook.
  • 13.  You can find Fan Pages by:  Searching Facebook  Asking your friends  Visiting the Fan Pages your friends Like.  How are Fan Pages different from Groups?  Pages allow real organizations, businesses to communicate with people who like them.  Page information and posts are public and available to everyone on Facebook.  Anyone can like a Page to become connected with it and get News Feed updates.
  • 14.  Who participates in Groups and on Fan Pages?  Groups and Fan Pages are filled with people.  These people are potentially a new friend.  How do you treat friends?  How do you communicate in Groups and on Fan Pages?  Introduce yourself and shake hands  Be courteous while talking  Listen and respond appropriately  Stay on topic  Become a good friend  Don’t gossip!
  • 15.  What about conversation on YOUR Facebook Page?  Share information on your Facebook page like:  Your blog posts  Pictures  Videos  Events  When your friends post comments on your page:  Respond  Like their posts  Share information they post on your page with your other friends … but ask first if it is okay.
  • 16.  What other tips would you add?  _________________________________________________________  _________________________________________________________  _________________________________________________________
  • 17. Look at your Facebook Page … What would you do different?
  • 18. 18
  • 19. 19 Project Socialize Phone: 513-779-2444 Email: info@ProjectSocialize.com Website: http://ProjectSocialize.com Twitter: http://twitter.com/projectSocializ Facebook: https://www.facebook.com/ProjectSocialize Pinterest: http://www.pinterest.com/projectsocializ/ Flickr: http://www.flickr.com/photos/projectsocializellc/ YouTube: http://www.youtube.com/user/ProjectSocialize

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