Who • MD of digital production company: The Project Factory • Formerly Head of Interactive at Lion Television • Multi-award-winning including Digital Emmy, RTS, nominations for BAFTAs, BIMA awards • Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway (BBC), Rough Guide (ﬁve), Scream if You Know the Answer (UKTV) etc
What • Multiplatform is anything involving more than one platform ie. TV, Web, Mobile, Social, Games, Tablet, Red Button • Audience is multi tasking, looking for two screen experience • Demanding content when they want it, how they want it • The new super producer must be able to develop ideas and deliver for multiple platforms
Pick n Mix • Create lists of SUBJECTS, GENRES,PLATFORMS on cardsSplit into groups of three peoplePick 1 x SUBJECT, 1 x GENRE and 3-4 xPLATFORM cards • Develop a multi-platform concept that ﬁts
Top Tips - Development • Ideas ﬁrst, execution second • Start with human behaviour, what can help you in your life? • Nobody knows, don t be intimidated by geekiness • Respect technology • Feasible vs Good ie. don t do it just because you can
Top Tips - Production • Multidisciplinary teams • Physically locate teams near each other • Have one senior staffer across all platforms • Share roles/assets across platforms
Top Tips - Production • Regular project meetings with all stakeholders including Marketing, Publicity, Channel Promotion, Book Publishers. • BaseCamp or similar project management space • Joint brieﬁng of third parties i.e. Titles, Graphics, Archive • Clarify sign off process i.e. overall executive in charge
Top Tips - Production • No one platform is more important ...All deadlines are created equal • Start with deliverables and due date and work backwards • Create workﬂow especially for post-production • Clear for all media in perpetuity for archive and get buyouts • Share assets across all platforms including people and editorial
Kirsty Hunter Managing Director (UK) The Project FactoryEmail: email@example.com Web: www.theprojectfactory.com Twitter: Kirsty_Hunter
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