Multiplatform Production (The Project Factory)

2,743 views

Published on

Multiplatform Production presentation from Fast Train held on May 18, 2011 at the BBC.

Short course by Kirsty Hunter, UK MD of The Project Factory for the Indie Training Fund.

All about Multiplatform production, Top Tips, a Development Exercise and some industry leading examples.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,743
On SlideShare
0
From Embeds
0
Number of Embeds
161
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Multiplatform Production (The Project Factory)

  1. 1. Multi-Platform Production
  2. 2. Who •  MD of digital production company: The Project Factory •  Formerly Head of Interactive at Lion Television •  Multi-award-winning including Digital Emmy, RTS, nominations for BAFTAs, BIMA awards •  Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway (BBC), Rough Guide (five), Scream if You Know the Answer (UKTV) etc
  3. 3. What •  Multiplatform is anything involving more than one platform ie. TV, Web, Mobile, Social, Games, Tablet, Red Button •  Audience is multi tasking, looking for two screen experience •  Demanding content when they want it, how they want it •  The new super producer must be able to develop ideas and deliver for multiple platforms
  4. 4. www.fishfight.net www.channel4.com/millionpounddrop
  5. 5. www.bbc.co.uk/horriblehistories www.itv.com/xfactor
  6. 6. Pick n Mix • Create lists of SUBJECTS, GENRES,PLATFORMS on cardsSplit into groups of three peoplePick 1 x SUBJECT, 1 x GENRE and 3-4 xPLATFORM cards • Develop a multi-platform concept that fits
  7. 7. Top Tips - Development •  Ideas first, execution second •  Start with human behaviour, what can help you in your life? •  Nobody knows, don t be intimidated by geekiness •  Respect technology •  Feasible vs Good ie. don t do it just because you can
  8. 8. Top Tips - Production •  Multidisciplinary teams •  Physically locate teams near each other •  Have one senior staffer across all platforms •  Share roles/assets across platforms
  9. 9. Top Tips - Production •  Regular project meetings with all stakeholders including Marketing, Publicity, Channel Promotion, Book Publishers. •  BaseCamp or similar project management space •  Joint briefing of third parties i.e. Titles, Graphics, Archive •  Clarify sign off process i.e. overall executive in charge
  10. 10. Top Tips - Production •  No one platform is more important ...All deadlines are created equal •  Start with deliverables and due date and work backwards •  Create workflow especially for post-production •  Clear for all media in perpetuity for archive and get buyouts •  Share assets across all platforms including people and editorial
  11. 11. Kirsty Hunter Managing Director (UK) The Project FactoryEmail: kirsty@theprojectfactory.com Web: www.theprojectfactory.com Twitter: Kirsty_Hunter

×