Howa Marzo 2010

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Howa Marzo 2010

  1. 1. @ <HOWA /> emBlue Thursday, March 25, 2010
  2. 2. email en números emBlue Thursday, March 25, 2010
  3. 3. Julián M. Drault 85% mail es SPAM 25% población usa Internet 210 billones de mails diarios 123 mails promedio x día x persona emBlue ePEXO Thursday, March 25, 2010
  4. 4. 2015 => 507 billones mails x día emBlue (+2x) Thursday, March 25, 2010
  5. 5. Julián M. Drault ROI $70.- mail basura x 7000 ($0,01.- x mail) OR 1.5% (105 personas) 1 venta = $70.- (equilibrio) emBlue ePEXO Thursday, March 25, 2010
  6. 6. Julián M. Drault vs enviar emails e-mail marketing invertir en recursos foco en contenido construcción sudorosa BBDD segmentación BBDD (interés, momento) personalización (conocer cliente) aprendizaje cíclico (BI) depuración etc. $ emBlue ePEXO Thursday, March 25, 2010
  7. 7. cambió algo en estos años ? emBlue Thursday, March 25, 2010
  8. 8. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  9. 9. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  10. 10. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  11. 11. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  12. 12. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  13. 13. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  14. 14. GRACIAS ... :) julián m. drault jmd@grupopexo.com http://classmyth.blogspot.com emBlue Thursday, March 25, 2010

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