Negocios en Internet
                              Julián M. Drault
Internet by JMD




Monday, June 28, 2010
Acerca del curso
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Contenidos modulares
                  - Introducción al MK en Internet (2 encuentros - 7hs)

                  - Desarrol...
Instructores
                                   Diego Medinaceli      Ker Group
                                   Lorena ...
OBJETIVO

                   Comprensión del MK online en
                    general y de las actividades
               ...
BAJADO A TIERRA
                        • Conocer al Internet-user (comportamiento)
                        • Estrategia y...
Internet by JMD




                        mariana.v@grupopexo.com


Monday, June 28, 2010
pregunten [y cuestionen]
                                TODO
Internet by JMD




Monday, June 28, 2010
✓   Más usuarios
                        ✓   Más horas
                        ✓   Mejor experiencia
                     ...
lugar correcto, momento correcto !
Internet by JMD




Monday, June 28, 2010
estás acá !!



                                                  estás acá !!
Internet by JMD




                       ...
orden caótico
Internet by JMD




                          web 2.0 ?
Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
historia en 3'
Internet by JMD




Monday, June 28, 2010
en distinto grado ...
                        ESTA PASANDO !!
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




                        WTF !!!

Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




                        Internet hasta en la sopa !


Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




                        +100 productos / servicios
Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Un poco de números
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
Internet by JMD




Monday, June 28, 2010
GRACIAS ...
                                :)

                               Julián Drault
                            j...
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Introducción- Clase Nº1- Prof. Julian Drault- Fecha 24-06-2010

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Módulo: Introducción
Clase Nº1
Prof. Titular: Julian Drault
Fecha: 24-06-2010

Published in: Technology, Business
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Introducción- Clase Nº1- Prof. Julian Drault- Fecha 24-06-2010

  1. 1. Negocios en Internet Julián M. Drault Internet by JMD Monday, June 28, 2010
  2. 2. Acerca del curso Internet by JMD Monday, June 28, 2010
  3. 3. Internet by JMD Monday, June 28, 2010
  4. 4. Contenidos modulares - Introducción al MK en Internet (2 encuentros - 7hs) - Desarrollo de Campañas online (4 encuentros - 14hs) - Email marketing (4 encuentros - 14hs) - Posicionamiento en buscadores: SEO y SEM (4 encuentros - 14hs - Marketing en Redes sociales (4 encuentros - 14hs) - Web Analytics: análisis del comportamiento online (4 encuentros - 14hs) Internet by JMD - Marketing por agencias: el detrás de escena (2 encuentros - 7hs) Monday, June 28, 2010
  5. 5. Instructores Diego Medinaceli Ker Group Lorena Amarante Optimizada.com Juan Manuel Rodriguez Casal .FOX Juan Damia Intellignos Carlos Maltagliatti Microsoft Marina Taliberto Resultics Gustavo Saientz Resultics Diego Del Pizzo English Media Net Adrián Gonzalez Adviline Internet by JMD Fernando Cuscuela ClickBunker Alejandro Sewrjugin vFound Daniel Soldan emBlue / ePEXO Julián Drault emBlue / ePEXO Monday, June 28, 2010
  6. 6. OBJETIVO Comprensión del MK online en general y de las actividades vinculantes en particular. Internet by JMD Monday, June 28, 2010
  7. 7. BAJADO A TIERRA • Conocer al Internet-user (comportamiento) • Estrategia y confección de campañas • Planificación de Medios • Seguimiento y medición de las acciones • Posicionamiento en buscadores • La importancia del email mk en el mix • Redes Sociales • Una agencia por dentro Internet by JMD • Casos para "copiar" • Herramientas de productividad (bonus +) examen Monday, June 28, 2010
  8. 8. Internet by JMD mariana.v@grupopexo.com Monday, June 28, 2010
  9. 9. pregunten [y cuestionen] TODO Internet by JMD Monday, June 28, 2010
  10. 10. ✓ Más usuarios ✓ Más horas ✓ Mejor experiencia ✓ Mejor retorno ✓ Más inversión Internet by JMD Monday, June 28, 2010
  11. 11. lugar correcto, momento correcto ! Internet by JMD Monday, June 28, 2010
  12. 12. estás acá !! estás acá !! Internet by JMD lugar correcto, momento correcto ! Monday, June 28, 2010
  13. 13. orden caótico Internet by JMD web 2.0 ? Monday, June 28, 2010
  14. 14. Internet by JMD Monday, June 28, 2010
  15. 15. historia en 3' Internet by JMD Monday, June 28, 2010
  16. 16. en distinto grado ... ESTA PASANDO !! Internet by JMD Monday, June 28, 2010
  17. 17. Internet by JMD Monday, June 28, 2010
  18. 18. Internet by JMD Monday, June 28, 2010
  19. 19. Internet by JMD Monday, June 28, 2010
  20. 20. Internet by JMD WTF !!! Monday, June 28, 2010
  21. 21. Internet by JMD Monday, June 28, 2010
  22. 22. Internet by JMD Internet hasta en la sopa ! Monday, June 28, 2010
  23. 23. Internet by JMD Monday, June 28, 2010
  24. 24. Internet by JMD Monday, June 28, 2010
  25. 25. Internet by JMD +100 productos / servicios Monday, June 28, 2010
  26. 26. Internet by JMD Monday, June 28, 2010
  27. 27. Internet by JMD Monday, June 28, 2010
  28. 28. Internet by JMD Monday, June 28, 2010
  29. 29. Internet by JMD Monday, June 28, 2010
  30. 30. Internet by JMD Monday, June 28, 2010
  31. 31. Internet by JMD Monday, June 28, 2010
  32. 32. Internet by JMD Monday, June 28, 2010
  33. 33. Internet by JMD Monday, June 28, 2010
  34. 34. Internet by JMD Monday, June 28, 2010
  35. 35. Internet by JMD Monday, June 28, 2010
  36. 36. Internet by JMD Monday, June 28, 2010
  37. 37. Un poco de números Internet by JMD Monday, June 28, 2010
  38. 38. Internet by JMD Monday, June 28, 2010
  39. 39. Internet by JMD Monday, June 28, 2010
  40. 40. Internet by JMD Monday, June 28, 2010
  41. 41. Internet by JMD Monday, June 28, 2010
  42. 42. Internet by JMD Monday, June 28, 2010
  43. 43. Internet by JMD Monday, June 28, 2010
  44. 44. Internet by JMD Monday, June 28, 2010
  45. 45. GRACIAS ... :) Julián Drault jmd@grupopexo.com Internet by JMD http://classmyth.blogspot.com Monday, June 28, 2010

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