Put the Cards in Order
Reds and Blacks
Suit
Numerical
Red/Black + Numerical
Suit + Numerical
Could you find a specific car
What if…?
DESIGNING
FOR
COGNITIVE
ENGAGEMENT
What
is
DYSLEXIA?
The Human Body
Cracking the Code
http://www.flickr.com/photos/29261553@N08/12156197276/
One in Ten People is Dyslexic
Spelling
Trouble with Maps
Clumsiness
Short Term
Memory
Organization
Math
I make a lot of
mistakes while
writing, when I
reald I have to
always concenta’rate
a lot and stupid
small things disturb
...
I am scarred to
pay things via
Internet ot to
take Money from
machine
“
“
What
is
UNIVERSAL
DESIGN?
Universal Design
IS A PLAN
IS
ACCESSIBILITY
the way we measure that plan
The power of the
Web is in its
universality.
Access by everyone
regardless of
disability is an
essential aspect.-Sir Tim B...
Leveling the Playing Field
It’s not the
wheelchair that
makes a building
inaccessible…
It’s the stairs.
http://www.flickr.com/photos/erikschlicksbier...
It’s not the user
that makes the web
inaccessible.
It’s the designer.
If a design is
accessible
it is not necessarily
universal
If a design is
universal,
then it must be
accessible
Examples of Universal Design
Examples of Universal Design
Examples of Universal Design
Examples of Universal Design
ONE EYEBALL AND ONE FINGER
www.polarb.com
UNIVERSAL DESIGN
for
DYSLEXICS
(and everyone else!)
Flexibility
www.imdb.com
www.imdb.com
Simple
and
Intuitive
ONE FINGER
ONE EYEBALL
ONE NIPPLE???
The only “intuitive”
interface is a nipple.
After that, it’s all
learned.
- Bruce Ediger
“
“
www.npr.com
www.apartmenttherapy.com
Perceptible
Information
More Signal,
Less Noise
Boarding Passes are Confusing
www.sylion.com/flightcard/
www.musioapp.com
Colophon
Open
Dyslexic
Tolerance
for
Error
Spellcheck is Critical
Are You Sure?
Equitable
Use
Which User’s Cognition is Best?
Create a Better World for Everyon
Thank You!
Tweet me:
@UXAndrew
Write me:
AndrewZusman@Gm
ail.com
Когнитивная вовлеченность — проектируем для всех. Andrew Zusman
Когнитивная вовлеченность — проектируем для всех. Andrew Zusman
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Когнитивная вовлеченность — проектируем для всех. Andrew Zusman

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Когнитивная вовлеченность — проектируем для всех. Andrew Zusman

  1. 1. Put the Cards in Order
  2. 2. Reds and Blacks
  3. 3. Suit
  4. 4. Numerical
  5. 5. Red/Black + Numerical
  6. 6. Suit + Numerical
  7. 7. Could you find a specific car
  8. 8. What if…?
  9. 9. DESIGNING FOR COGNITIVE ENGAGEMENT
  10. 10. What is DYSLEXIA?
  11. 11. The Human Body
  12. 12. Cracking the Code http://www.flickr.com/photos/29261553@N08/12156197276/
  13. 13. One in Ten People is Dyslexic
  14. 14. Spelling Trouble with Maps Clumsiness Short Term Memory Organization Math
  15. 15. I make a lot of mistakes while writing, when I reald I have to always concenta’rate a lot and stupid small things disturb me “ “
  16. 16. I am scarred to pay things via Internet ot to take Money from machine “ “
  17. 17. What is UNIVERSAL DESIGN?
  18. 18. Universal Design IS A PLAN IS ACCESSIBILITY the way we measure that plan
  19. 19. The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.-Sir Tim Berners-Lee “ “
  20. 20. Leveling the Playing Field
  21. 21. It’s not the wheelchair that makes a building inaccessible… It’s the stairs. http://www.flickr.com/photos/erikschlicksbier/11319950195/
  22. 22. It’s not the user that makes the web inaccessible. It’s the designer.
  23. 23. If a design is accessible it is not necessarily universal If a design is universal, then it must be accessible
  24. 24. Examples of Universal Design
  25. 25. Examples of Universal Design
  26. 26. Examples of Universal Design
  27. 27. Examples of Universal Design
  28. 28. ONE EYEBALL AND ONE FINGER
  29. 29. www.polarb.com
  30. 30. UNIVERSAL DESIGN for DYSLEXICS (and everyone else!)
  31. 31. Flexibility
  32. 32. www.imdb.com
  33. 33. www.imdb.com
  34. 34. Simple and Intuitive
  35. 35. ONE FINGER ONE EYEBALL ONE NIPPLE???
  36. 36. The only “intuitive” interface is a nipple. After that, it’s all learned. - Bruce Ediger “ “
  37. 37. www.npr.com
  38. 38. www.apartmenttherapy.com
  39. 39. Perceptible Information
  40. 40. More Signal, Less Noise
  41. 41. Boarding Passes are Confusing
  42. 42. www.sylion.com/flightcard/
  43. 43. www.musioapp.com
  44. 44. Colophon Open Dyslexic
  45. 45. Tolerance for Error
  46. 46. Spellcheck is Critical
  47. 47. Are You Sure?
  48. 48. Equitable Use
  49. 49. Which User’s Cognition is Best?
  50. 50. Create a Better World for Everyon
  51. 51. Thank You! Tweet me: @UXAndrew Write me: AndrewZusman@Gm ail.com

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