Companies like Zipcar, Netflix and Amazon Web Services have shaken up the business landscape. Subscription-based businesses are redefining how companies are going to market and monetizing their products. Has your company already embraced this approach or are you contemplating pivoting your business? If so, the technological aspects of running a business in the Subscription Economy are just the beginning.
In this session, you will learn the “three metrics that matter” to effectively measure the success of your subscription-based business. We will also discuss the new income statement for the Subscription Economy and how to apply it to your business. Instead of looking backwards using traditional GAAP reporting, recurring revenue businesses want to measure the expected forward-looking revenue and allocate resources based on those metrics.
Speaker: Iain Hassall, VP of Finance and Corporate Controller, Zuora
Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Track: Operational Advantage | Session: 1