Welcome to
PROFORMATECH
John Kogan
CEO & Co-Founder, Proformative
Proformative: A Little History
+

=
3

© 2014 Proformative
The Goal of Proformative

Online, noise-free, peer-based
community for the Office of the CFO

4

© 2014 Proformative
• Over 1,000,000 unique site visitors last year
• Up over 3x in 8 months

• Over 20,000 community members created
question...
Community Q&A on Proformative

Check it out at www.proformative.com
6

© 2014 Proformative
Proformative Exchange

Check it out at www.proformative.com
7

© 2014 Proformative
Why ProformaTECH?

• There’s just too much going on to keep up!
• Broaden your expertise
• Discover new strategies for uti...
We Have a Great Program In Store

Bring Your Questions – All Day!
9

© 2014 Proformative
Thank You Sponsors!

10
A Few Items Before We Get Started
Event Notes
• Check in at registration to receive CPE paperwork.
• For CPE credits you must check into each session.
• Uti...
Agenda
MORNING

AFTERNOON

• 9:00 – 9:50 AM Keynote Presentation

• 1:30 – 2:20 PM Breakout Session 3

• 9:50 – 10:15 AM B...
It’s My Honor To Introduce
Our Keynote Speaker –
John Stephens
• Senior EVP & CFO, AT&T, Inc.
• Responsible for - financial planning,
accounting, tax...
AT&T at a Glance

Nearly $129 billion consolidated revenues
243,000 employees worldwide
100 year history of service and in...
AT&T in Profile
AT&T Consolidated Revenues
($ in billions)

$127.4

2012

17

$128.8

2013

© 2014 Proformative

Sound bal...
Transforming Our Networks with Project VIP

Three-year planned investment in
wireline and wireless IP broadband
networks f...
Transforming Our Processes at the Same Time

Making our operational processes
as powerful as our network
• Major merger or...
Transforming Our Processes at the Same Time

Transforming our finance
organization to serve as a catalyst
for innovation

...
21

© 2014 Proformative
A Fireside Chat

John Kogan
CEO and Co-Founder
Proformative, Inc.

John Stephens
Senior EVP & CFO
AT&T, Inc.
TEXTING and D...
Thank You!
Words of Wisdom

―There is a very easy way to return
from a casino with a small fortune:
go there with a large one.‖

- Ja...
Agenda
MORNING

AFTERNOON

• 9:00 – 9:50 AM Keynote Presentation

• 1:30 – 2:20 PM Breakout Session 3

• 9:50 – 10:15 AM B...
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From Frustration To Fantastic – A CFO's Journey To Deliver World Class Results Using Finance Technology

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Hear how a seasoned CFO was able to tackle the Corporate Finance Technology Conundrum. This keynote session will focus on realizing the benefits of FinTech within an ever moving business and macroeconomic environment. Hear a real world story about how using finance technology effectively married to the right people and process to deliver significant value to the enterprise.

Speaker: John Stephens, Senior Executive VP & CFO, AT&T

Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com
Conference Opening & Keynote

Published in: Business
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From Frustration To Fantastic – A CFO's Journey To Deliver World Class Results Using Finance Technology

  1. 1. Welcome to PROFORMATECH John Kogan CEO & Co-Founder, Proformative
  2. 2. Proformative: A Little History
  3. 3. + = 3 © 2014 Proformative
  4. 4. The Goal of Proformative Online, noise-free, peer-based community for the Office of the CFO 4 © 2014 Proformative
  5. 5. • Over 1,000,000 unique site visitors last year • Up over 3x in 8 months • Over 20,000 community members created questions, comments and resources • Over 500 product reviews • Over 20,000 educational webinar recipients in 2013 5 © 2014 Proformative
  6. 6. Community Q&A on Proformative Check it out at www.proformative.com 6 © 2014 Proformative
  7. 7. Proformative Exchange Check it out at www.proformative.com 7 © 2014 Proformative
  8. 8. Why ProformaTECH? • There’s just too much going on to keep up! • Broaden your expertise • Discover new strategies for utilizing finance, accounting and treasury technologies • Experience dozens of solutions in one place 8 © 2014 Proformative
  9. 9. We Have a Great Program In Store Bring Your Questions – All Day! 9 © 2014 Proformative
  10. 10. Thank You Sponsors! 10
  11. 11. A Few Items Before We Get Started
  12. 12. Event Notes • Check in at registration to receive CPE paperwork. • For CPE credits you must check into each session. • Utilize the Tip Sheet you received at Registration. • View the Agenda on our mobile site – proformative.com/ptech • Don’t forget to fill up your Sticker Sheet (found in your booklet) by 4pm to enter a chance to win a MacBook. • Complete the short survey after each session. 12 © 2014 Proformative
  13. 13. Agenda MORNING AFTERNOON • 9:00 – 9:50 AM Keynote Presentation • 1:30 – 2:20 PM Breakout Session 3 • 9:50 – 10:15 AM Break • 2:20 – 2:35 PM Break • 10:15 – 11:05 AM Breakout Session 1 • 2:35 – 3:25 PM Breakout Session 4 • 11:05 – 11:30 AM Networking/Expo • 3:25 – 4:00 PM Networking/Expo • 11:30 – 12:20 PM Breakout Session 2 • 4:00 – 4:50 PM Breakout Session 5 • 12:20 – 1:30 PM Lunch & Expo • 4:50 – 5:10 PM Break • 5:10 – 6:00 PM CFO Panel • 6:00 – 7:00 PM Closing Reception & Awards 13 © 2014 Proformative
  14. 14. It’s My Honor To Introduce
  15. 15. Our Keynote Speaker – John Stephens • Senior EVP & CFO, AT&T, Inc. • Responsible for - financial planning, accounting, tax, auditing, treasury, investor relations and shared services for AT&T • Mr. Stephens started with AT&T in 1992 as Director-Federal Tax • AT&T is the 11th Largest Company in America based on the Fortune 500 15 © 2014 Proformative
  16. 16. AT&T at a Glance Nearly $129 billion consolidated revenues 243,000 employees worldwide 100 year history of service and innovation Consistent financial performance: highly regarded balance sheet, strong earnings record, 30 consecutive years of dividend increases Strong commitment to community: focus on education, It Can Wait 16 © 2014 Proformative
  17. 17. AT&T in Profile AT&T Consolidated Revenues ($ in billions) $127.4 2012 17 $128.8 2013 © 2014 Proformative Sound balance sheet • Strong credit metrics, solid A debt rating • Highest credit rating among U.S.-based telecoms • Focused on capital efficiency and execution Strong record of returning value to shareowners • ~5% dividend yield • Share buyback underway; ~12% of outstanding shares repurchased since beginning of 2012 World’s largest telecom company by revenue • Ranked 11th among all U.S. companies in the Fortune 500 • 243,000 employees 2013 financial results • $128.8 billion revenues, up 1.9% excl. divestitures • Adjusted EPS of $2.50 up 8.2% • Free cash flow of $13.6 billion
  18. 18. Transforming Our Networks with Project VIP Three-year planned investment in wireline and wireless IP broadband networks for accelerated growth Supports growing customer demand for high-speed Internet access and new mobile, application, and cloud services Build Premier Wireless Assets Extend Competitiveness in Broadband Lead in Enterprise Connectivity Extend 4G LTE network to cover 300M people in the U.S., expected to be substantially complete by summer 2014 Enhance and expand wireline IP network to 57M customer locations, covering 75% of customer locations in wireline service area Expand fiber network to reach additional 1M business customer locations 18 © 2014 Proformative
  19. 19. Transforming Our Processes at the Same Time Making our operational processes as powerful as our network • Major merger or consolidation every year since 2002 • Get everybody reading from the same playbook • Reduces costs and accelerates the decision-making process Introduced Project Agile • Transforming how we organize and operate around our customers • Accelerate revenue growth, improve customer retention • Simplify processes, standardize platforms • Effortless customer interaction • Align with all IP, mobile and cloud 19 © 2014 Proformative
  20. 20. Transforming Our Processes at the Same Time Transforming our finance organization to serve as a catalyst for innovation Crusade to eliminate duplicative systems • Single finance-driven language throughout the company • Eliminate multiple versions of the same data • Finance systems — 450 down to 200, goal is 100 • Finance organization embraces its role as a corporate catalyst 20 • Previously, accounts payable functions in 17 applications. Today, down to two. • 1,000 legal entities… number down to 400… and we are driving it lower © 2014 Proformative
  21. 21. 21 © 2014 Proformative
  22. 22. A Fireside Chat John Kogan CEO and Co-Founder Proformative, Inc. John Stephens Senior EVP & CFO AT&T, Inc. TEXTING and DRIVING ... It Can Wait. 22 © 2014 Proformative
  23. 23. Thank You!
  24. 24. Words of Wisdom ―There is a very easy way to return from a casino with a small fortune: go there with a large one.‖ - Jack Yelton 24 © 2014 Proformative
  25. 25. Agenda MORNING AFTERNOON • 9:00 – 9:50 AM Keynote Presentation • 1:30 – 2:20 PM Breakout Session 3 • 9:50 – 10:15 AM Break • 2:20 – 2:35 PM Break • 10:15 – 11:05 AM Breakout Session 1 • 2:35 – 3:25 PM Breakout Session 4 • 11:05 – 11:30 AM Networking/Expo • 3:25 – 4:00 PM Networking/Expo • 11:30 – 12:20 PM Breakout Session 2 • 4:00 – 4:50 PM Breakout Session 5 • 12:20 – 1:30 PM Lunch & Expo • 4:50 – 5:10 PM Break • 5:10 – 6:00 PM CFO Panel • 6:00 – 7:00 PM Closing Reception & Awards 25 © 2014 Proformative
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