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From Financial Strategy to Business Transformation: Recognizing the Unique and Powerful Role Finance Can Play in Unlocking Enterprise Value

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Video/Presentation: http://www.proformative.com/events/financial-strategy-business-transformation-recognizing-unique-powerful-role-finance-can-play …

Video/Presentation: http://www.proformative.com/events/financial-strategy-business-transformation-recognizing-unique-powerful-role-finance-can-play

Opening remarks and introductions to Proformative and CFO Dimensions
Speaker: John Kogan, CEO, Proformative

KEYNOTE: From Financial Strategy to Business Transformation: Recognizing the Unique and Powerful Role Finance Can Play in Unlocking Enterprise Value
Speaker: Thomas G. Conforti, Executive VP & CFO, Wyndham Worldwide

Recently awarded “Best Investor Relations by a CFO – Mid-Cap” by IR Magazine, since 2009, Tom Conforti has served as Executive Vice President and Chief Financial Officer of Wyndham Worldwide. One of the world’s largest hospitality companies, Wyndham Worldwide provides a broad range of accommodations, products, and services for both consumer travelers and business-to-business customers across the globe through its hotel lodging, timeshare, timeshare exchange, and vacation rental businesses.

Conforti arrived at Wyndham Worldwide at a time of great economic uncertainty, only a few years after the company’s introduction on the New York Stock Exchange. In collaboration with teams across Wyndham Worldwide, Conforti and the Finance team played a critical role in helping successfully lead the new company out of the economic downturn, with a focus on innovative and transformative strategies, along with investing in the company’s people, culture, and shareholders. Today, Wyndham Worldwide has established itself as the market leader in each of its business segments, ranks #12 on Bloomberg Businessweek’s list of the 50 Top-Performing U.S. Companies, and was recognized as the single best performing stock of the S&P 500 since the downturn in 2008.

Prior to his role at Wyndham Worldwide, Conforti served as chief financial officer of DineEquity Inc., the franchisor and operator of restaurant brands Applebee's Neighborhood Grill & Bar and IHOP. Earlier in his career, he held a number of management, financial and strategic roles in the Consumer Products Division of the Walt Disney Company, the College Textbook Publishing Division of CBS, and the Soft Drink Division of Pepsico.

Throughout his career, Conforti has maintained a commitment to positioning the role of Finance as a leader in developing and driving strategic growth for companies to reach their full potential, and will share his unique insights on unlocking enterprise value.

Presentation delivered at CFO Dimensions 2013 - http://www.cfodimensions.com

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  • Summarize objectiveDefine TransformationForrest GumpMany different ways
  • [ 1-CLICK - SLIDE WILL BUILD ON ITS OWN ]Right conditionsA willing CEOA clear objective well communicatedA strategic orientation enhanced by othersNo substitute for outstanding executionFocus on what’s importantBe personally involved
  • Pepsi/Disney emphasis of value addGM experience Focus on the big picture / sweat the details “Cash is King”Always do the right thing
  • Amazing people“Pixie dust is real”World-leading brandsSomething amazing is happening
  • Multiple business unit Globally dispersedRetail scale > all the other businessesDynamic profit growth
  • [ 1-CLICK - SLIDE WILL BUILD ON ITS OWN ]Fired-up and talented leadershipEmphasis on new business developmentGlobal expansionExtraordinary property development
  • Disney Consumer Products Performance
  • Finance’s role- Creative/ Financial balanceOperating partners for creative peopleSupport all initiatives commerciallyBe more “yes” than “no”
  • It really is about the people - Bo“You have to work incredibly hard just to keep up”“Intellectual property businesses are the best!”
  • Tell the story that led to the transformationCall on Day 1 (Don’t mention Southeast)
  • All conditions existed for changeBusiness model needs to changeA leader open to changeClear view on a better way to do things Cash vs. earningsDescribe what we could do with “cash”Combined with superior execution
  • Share Price performance from business model change
  • ActivismHedge funds input can be valuableBe receptive to input / be responsive “Cash is King”“You get the investors you deserve”
  • “How do you like New Jersey?” Views from visit“Cash is King!” … once againTimeshare being re-positionedAmazing culture ensures alignment
  • [ 4 CLICKS – 4 BRAND IMAGES WILL BUILD ]1. Description of WHG2. Description of WER3. Description of WVO4. Description of Whole Company – click again to start product photos
  • General description of Company 6 property photos will cycle throughRCI – MexicoRCI – BarbadosWHG – TRYP Times SquareWHG – HawthornWVO – Newport RIWVO – Shell Vacations, Hawaii
  • [ 1-CLICK - SLIDE WILL BUILD ON ITS OWN ]Establish “cash” as the clear goal Changes underway - Evolve WAAMWork with BU’s to ensure continued growth Educate investors about timeshareImproving ROIC and cash Articulate overall Capital Allocation strategy
  • Describe the Football Field
  • Finance’s role in all areasImpact culture positivelyMr. Count On Me!
  • All leading to resultsTransforming Cash Flow
  • Share price performance#1 Performing Stock on S&P 500 since 2009
  • Results not limited to financialBusiness conduct helps drive successful execution
  • Cash once again is the great enabler“Once transformation is initiated, tell the story”Capital Allocation Strong cultures enable transformation
  • That’s my journey so farSuccess if never finalLast question…where do YOU want to go?
  • THANK YOU!
  • Brief overview of the Agenda, take time now to present and introduce Rex to the stage and brief statement on who he is – EVP & CFO of JDSU

Transcript

  • 1. 1© 2013 Thank You Sponsors! PLATINUM GOLD SILVER DIAMOND
  • 2. 2© 2013 Welcome to CFO Dimensions John Kogan CEO and Co-Founder, Proformative
  • 3. 3© 2013 Why Proformative?
  • 4. 4© 2013 + =
  • 5. 5© 2013 Our Goal Online, noise-free, peer-based community for the office of the CFO
  • 6. 6© 2013 Community Q&A on Proformative
  • 7. 7© 2013
  • 8. 9© 2013 Proformative Exchange
  • 9. 10© 2013 Over 600,000 unique site visitors last year Up over 3x in 18 months 60,000 users have visited the site 25 times or more Over 20,000 community members created questions, comments and resources Over 500 product reviews
  • 10. 11© 2013 Why CFO Dimensions?
  • 11. 12© 2013 This is Why… Direct interaction with Experts Discovering Best Practices from Peers Making New and Valuable Connections
  • 12. 13© 2013 Bring Your Questions – All Day! We Have a Great Program In Store
  • 13. 14© 2013 Thank You Sponsors! PLATINUM GOLD SILVER DIAMOND
  • 14. 15© 2013 A Few Items Before We Get Started
  • 15. 16© 2013 Event Notes Check in at registration to receive CPE paperwork. For CPE credits you must check into each session. Utilize the Tip Sheet you received at Registration. Complete our Corporate Finance Leadership Survey by 4 PM - win a MacBook Air. Use #CFOD13 to share your insights on Twitter Complete the short survey after each session.
  • 16. 17© 2013 Agenda • 9:00 – 9:50 AM Keynote Presentation • 9:50 – 10:05 AM Break • 10:05 – 10:55 AM Breakout Session 1 • 10:55 – 11:30 AM Networking/Expo • 11:30 – 12:20 PM Breakout Session 2 • 12:20 – 1:30 PM Lunch & Expo MORNING AFTERNOON • 1:30 – 2:20 PM Breakout Session 3 • 2:20 – 2:35 PM Break • 2:35 – 3:25 PM Breakout Session 4 • 3:25 – 4:00 PM Networking/Expo • 4:00 – 4:50 PM Breakout Session 5 • 4:50 – 5:10 PM Break • 5:10 – 6:00 PM CFO Panel • 6:00 – 7:00 PM Closing Reception & Awards
  • 17. 18© 2013 It’s My Honor To Introduce
  • 18. 19© 2013 Our Keynote Speaker – Thomas G. Conforti EVP & CFO, Wyndham Worldwide Previously: CFO, DineEquity, Inc. General Mgmt./Finance & Strategy Roles at Consumer Products Division of the Walt Disney Company Finance Roles with CBS and PepsiCo IR Magazine recently recognized Tom for Best Investor Relations by a CFO
  • 19. 20© 2013 This Is Great Financial Leadership The stock appreciated over 300% from 8/31/2009 – 8/12/2013
  • 20. 21© 2013
  • 21. 22© 2013 Finance’s role in BUSINESS TRANSFORMATION
  • 22. 23© 2013 A willing CEO WHAT IT TAKES The right conditions Clear objectives Strategic orientation Outstanding execution Focus on what’s important Personally Involved
  • 23. 24© 2013 My JOURNEY
  • 24. 25© 2013
  • 25. 26© 2013
  • 26. 27© 2013
  • 27. 28© 2013 0 200 400 600 800 1,000 1991 1992 1993 1994 1995 1996 1997 DISNEY CONSUMER PRODUCTS
  • 28. 29© 2013 Image of balanced scale: Left scale has Tinkerbell, right has a dollar sign
  • 29. 30© 2013 What did I LEARN?
  • 30. 31© 2013
  • 31. 32© 2013 Company Investment Financed Franchise Fee & Equipment Sat on Leases OLD MODEL NEW MODEL Franchisee Investment Franchisee took on financial accountability
  • 32. 33© 2013 - 50 100 150 200 250 300 350 400 +300% IHOP S&P 500 Peers
  • 33. 34© 2013 What did I LEARN?
  • 34. 35© 2013
  • 35. 36© 2013
  • 36. 37© 2013
  • 37. 38© 2013
  • 38. 39© 2013
  • 39. 40© 2013
  • 40. 41© 2013 $(1.00) $- $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 2006 2007 2008 2009 2010 2011 2012 FCF/Share (LHS) FCF/Share (LHS) TRANSFORMING CASH FLOW
  • 41. 42© 2013 - 500 1,000 1,500 2,000 2,500 WYN S&P 500 Peers
  • 42. 43© 2013
  • 43. 44© 2013 What did I LEARN?
  • 44. 45© 2013 Where do you want to GO?
  • 45. 46© 2013
  • 46. 47© 2013 Thank You!
  • 47. 48© 2013 Agenda • 9:00 – 9:50 AM Keynote Presentation • 9:50 – 10:05 AM Break • 10:05 – 10:55 AM Breakout Session 1 • 10:55 – 11:30 AM Networking/Expo • 11:30 – 12:20 PM Breakout Session 2 • 12:20 – 1:30 PM Lunch & Expo MORNING AFTERNOON • 1:30 – 2:20 PM Breakout Session 3 • 2:20 – 2:35 PM Break • 2:35 – 3:25 PM Breakout Session 4 • 3:25 – 4:00 PM Networking/Expo • 4:00 – 4:50 PM Breakout Session 5 • 4:50 – 5:10 PM Break • 5:10 – 6:00 PM CFO Panel • 6:00 – 7:00 PM Closing Reception & Awards