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Video & Presentation: http://www.proformative.com/events/keys-success-financial-leadership-driving-revenue-growth
Learn why CFOs are now at the epicenter of decision making when it comes to evaluating and purchasing software which is critical to driving revenue growth. Why the change? Shortening the order-to-cash cycle, tight financial management of projects and portfolios and real time financial visibility are critical to driving a healthy business. Too often this information is available too little, too late and does not contribute to meeting targets and making sound business decisions. Because of this CFOs are now demanding more rigor around investment analysis and decisions to ensure that the investment supports an organization's financial objectives. Keste CFO Ken Judd discusses the business drivers of why Keste needed to move away from spreadsheets to professional services automation software and how that change has already resulted in a 3x revenue increase and future growth.
Ken Judd, CFO, Keste
Presentation delivered at CFO Dimensions 2013 - http://www.cfodimensions.com
Track: Governance, Risk, Compliance | Session: 3