To download this presentation go to www.profitworks.ca Increase the traffic to your website and sales conversions once you get the traffic to your website. Read this short presentation on Search Engine Optimization 101 from Profitworks to learn how. Read it now!

1. SEO 101
For Small Business Owners
Website SEO & Conversion Services
www.Profitworks.ca
(226) 241-7827
Contact us today!

2. Agenda
• What SEO Is Not
• Search Engines Are Not Stupid
• Why SEO Is Important
• What SEO Is
• What Affects Website Rankings
• General SEO Theory
• SEO Your Website 101
• The Important Of Conversion
• Questions & Answers

3. SEO is NOT...
Google Adwords Or Other Online Advertising

4. SEO is NOT...
Spammy Or Low Quality Content

5. SEO is NOT...
Linking Schemes
Your Website
Fake Website
Fake Website
Fake Website
Fake Website

6. Search Engines... Not Stupid
Panda Updates
Lowered the rank of low quality websites

7. Search Engines... Not Stupid
Penguin Updates
Lowered the rank of websites that break the rules
(linking schemes, deliberate duplicate content, etc)

8. Why SEO Is Important
More Pages Indexed = More Clicks = More Website Traffic

9. Why SEO Is Important
More Website Traffic = More Website Sales

10. Why SEO Is Important
It Increase Sales Significantly
More Pages Indexed = More Clicks =
More Website Traffic = More Website Traffic =
More Website Sales

11. Why SEO Is Important
What would happen if you
increase your leads or
website sales by 2x or 3x?

12. What Is SEO?
It Is Not
Google Adwords
Spam
Linking Schemes
It Is Helping Search Engines
Get The Right Information To The Right People

13. What Affects Search Rankings
Four Main Things That Affect Search Ranking
1. On Page SEO
3. Content
Freshness
4. Authority/Brand
Metrics
2. Links
5. User Usage
Metrics

14. General SEO Theory
Google Is Trying To Give Users The Best Results
Better Google Experience = Google Keeps More Users
= More Ad Revenue For Google

15. General SEO Theory
Help Google Give Better Results
Help Google = Rewarded
Scam Or Trick Google = Penalized

16. General SEO Theory
How To Get Rewarded
1. Quality Content
3. On Page SEO
2. Regular Content
4. Off Page SEO
5. Page Speed &
Good Design

17. On Page SEO
What Are Keywords?
Any short phrase contained within a internet search

18. On Page SEO
How To Determine Keyword Search Volume?
Use the Google keyword tool.

19. On Page SEO
What Are Long Tail Keywords?
Keywords that are longer and more specific.

20. On Page SEO
Why Are Long Tail Keywords More Effective
1. Over 90% of
searches are different
Same
2. Less competition =
easier to rank
Different
3. They are more specific
= more likely to be what buyer wants

21. On Page SEO
Keyword(s) in URL

22. On Page SEO
Keyword(s) in URL

23. On Page SEO
Page Title Meta Tag

24. On Page SEO
Page Title Meta Tag

25. On Page SEO
Page Description Meta Tag

26. On Page SEO
Page Description Meta Tag

27. Links
External Links
Links to your website from another website
1. The More The
Better
2. More Reliable The Source
The More Valuable The Link
3. The More Relevant
The Better

28. Links
Internal Links
Links on your website to other pages on your website
More Important Pages = Should Have More Internal Links

29. Content Freshness
Fresh = More Relevant = Ranking Reward

30. Authority/Brand Metrics
How Strong Is Your Authority & Brand
1. Authority On Topic
2. Occurrences Of Your
Brand On The Web
3. Searches For Your
Brand
4. Content Freshness

31. Usage Metrics
Better Metrics = Better User Experience = Ranking Reward
1. Click Through Rate
2. Bounce Rate
3. Page Load
Speeds
4. Other Google
Analytics

32. Importance Of Conversion
You Need Visitors To Take The Right Action

33. Importance Of Conversion
How To Do It
1. The Right Text
2. The Right Image
3. The Right Colors
4. The Right Placement

34. Importance Of Conversion
How To Find The Right Text, Images, Colors & Placements
A/B Page Testing

35. Importance Of Conversion
How To Find The Right Text, Images, Colors & Placements
Heat Map Tracking

36. Questions
Lets Increase Your Website
Traffic & Sales!

37. Increase Your Website
Traffic & Sales!
Website SEO & Conversion Services
www.Profitworks.ca
(226) 241-7827
Contact us today!