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Increase website traffic and conversion search engine optimization 101 - profitworks

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To download this presentation go to www.profitworks.ca …

To download this presentation go to www.profitworks.ca
Increase the traffic to your website and sales conversions once you get the traffic to your website. Read this short presentation on Search Engine Optimization 101 from Profitworks to learn how. Read it now!

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Transcript

  • 1. SEO 101 For Small Business Owners Website SEO & Conversion Services www.Profitworks.ca (226) 241-7827 Contact us today!
  • 2. Agenda • What SEO Is Not • Search Engines Are Not Stupid • Why SEO Is Important • What SEO Is • What Affects Website Rankings • General SEO Theory • SEO Your Website 101 • The Important Of Conversion • Questions & Answers
  • 3. SEO is NOT... Google Adwords Or Other Online Advertising
  • 4. SEO is NOT... Spammy Or Low Quality Content
  • 5. SEO is NOT... Linking Schemes Your Website Fake Website Fake Website Fake Website Fake Website
  • 6. Search Engines... Not Stupid Panda Updates Lowered the rank of low quality websites
  • 7. Search Engines... Not Stupid Penguin Updates Lowered the rank of websites that break the rules (linking schemes, deliberate duplicate content, etc)
  • 8. Why SEO Is Important More Pages Indexed = More Clicks = More Website Traffic
  • 9. Why SEO Is Important More Website Traffic = More Website Sales
  • 10. Why SEO Is Important It Increase Sales Significantly More Pages Indexed = More Clicks = More Website Traffic = More Website Traffic = More Website Sales
  • 11. Why SEO Is Important What would happen if you increase your leads or website sales by 2x or 3x?
  • 12. What Is SEO? It Is Not Google Adwords Spam Linking Schemes It Is Helping Search Engines Get The Right Information To The Right People
  • 13. What Affects Search Rankings Four Main Things That Affect Search Ranking 1. On Page SEO 3. Content Freshness 4. Authority/Brand Metrics 2. Links 5. User Usage Metrics
  • 14. General SEO Theory Google Is Trying To Give Users The Best Results Better Google Experience = Google Keeps More Users = More Ad Revenue For Google
  • 15. General SEO Theory Help Google Give Better Results Help Google = Rewarded Scam Or Trick Google = Penalized
  • 16. General SEO Theory How To Get Rewarded 1. Quality Content 3. On Page SEO 2. Regular Content 4. Off Page SEO 5. Page Speed & Good Design
  • 17. On Page SEO What Are Keywords? Any short phrase contained within a internet search
  • 18. On Page SEO How To Determine Keyword Search Volume? Use the Google keyword tool.
  • 19. On Page SEO What Are Long Tail Keywords? Keywords that are longer and more specific.
  • 20. On Page SEO Why Are Long Tail Keywords More Effective 1. Over 90% of searches are different Same 2. Less competition = easier to rank Different 3. They are more specific = more likely to be what buyer wants
  • 21. On Page SEO Keyword(s) in URL
  • 22. On Page SEO Keyword(s) in URL
  • 23. On Page SEO Page Title Meta Tag
  • 24. On Page SEO Page Title Meta Tag
  • 25. On Page SEO Page Description Meta Tag
  • 26. On Page SEO Page Description Meta Tag
  • 27. Links External Links Links to your website from another website 1. The More The Better 2. More Reliable The Source The More Valuable The Link 3. The More Relevant The Better
  • 28. Links Internal Links Links on your website to other pages on your website More Important Pages = Should Have More Internal Links
  • 29. Content Freshness Fresh = More Relevant = Ranking Reward
  • 30. Authority/Brand Metrics How Strong Is Your Authority & Brand 1. Authority On Topic 2. Occurrences Of Your Brand On The Web 3. Searches For Your Brand 4. Content Freshness
  • 31. Usage Metrics Better Metrics = Better User Experience = Ranking Reward 1. Click Through Rate 2. Bounce Rate 3. Page Load Speeds 4. Other Google Analytics
  • 32. Importance Of Conversion You Need Visitors To Take The Right Action
  • 33. Importance Of Conversion How To Do It 1. The Right Text 2. The Right Image 3. The Right Colors 4. The Right Placement
  • 34. Importance Of Conversion How To Find The Right Text, Images, Colors & Placements A/B Page Testing
  • 35. Importance Of Conversion How To Find The Right Text, Images, Colors & Placements Heat Map Tracking
  • 36. Questions Lets Increase Your Website Traffic & Sales!
  • 37. Increase Your Website Traffic & Sales! Website SEO & Conversion Services www.Profitworks.ca (226) 241-7827 Contact us today!