SEO 101
For Small Business Owners

Website SEO & Conversion Services
www.Profitworks.ca
(226) 241-7827

Contact us today!
Agenda
• What SEO Is Not
• Search Engines Are Not Stupid
• Why SEO Is Important
• What SEO Is
• What Affects Website Ranki...
SEO is NOT...
Google Adwords Or Other Online Advertising
SEO is NOT...
Spammy Or Low Quality Content
SEO is NOT...
Linking Schemes

Your Website

Fake Website

Fake Website

Fake Website

Fake Website
Search Engines... Not Stupid
Panda Updates
Lowered the rank of low quality websites
Search Engines... Not Stupid
Penguin Updates
Lowered the rank of websites that break the rules
(linking schemes, deliberat...
Why SEO Is Important
More Pages Indexed = More Clicks = More Website Traffic
Why SEO Is Important
More Website Traffic = More Website Sales
Why SEO Is Important
It Increase Sales Significantly

More Pages Indexed = More Clicks =
More Website Traffic = More Websi...
Why SEO Is Important

What would happen if you
increase your leads or
website sales by 2x or 3x?
What Is SEO?
It Is Not
Google Adwords

Spam

Linking Schemes

It Is Helping Search Engines
Get The Right Information To Th...
What Affects Search Rankings
Four Main Things That Affect Search Ranking
1. On Page SEO

3. Content
Freshness

4. Authorit...
General SEO Theory
Google Is Trying To Give Users The Best Results
Better Google Experience = Google Keeps More Users
= Mo...
General SEO Theory
Help Google Give Better Results
Help Google = Rewarded
Scam Or Trick Google = Penalized
General SEO Theory
How To Get Rewarded
1. Quality Content

3. On Page SEO

2. Regular Content

4. Off Page SEO

5. Page Sp...
On Page SEO
What Are Keywords?
Any short phrase contained within a internet search
On Page SEO
How To Determine Keyword Search Volume?
Use the Google keyword tool.
On Page SEO
What Are Long Tail Keywords?
Keywords that are longer and more specific.
On Page SEO
Why Are Long Tail Keywords More Effective
1. Over 90% of
searches are different
Same

2. Less competition =
ea...
On Page SEO
Keyword(s) in URL
On Page SEO
Keyword(s) in URL
On Page SEO
Page Title Meta Tag
On Page SEO
Page Title Meta Tag
On Page SEO
Page Description Meta Tag
On Page SEO
Page Description Meta Tag
Links
External Links
Links to your website from another website
1. The More The
Better

2. More Reliable The Source
The Mo...
Links
Internal Links
Links on your website to other pages on your website

More Important Pages = Should Have More Interna...
Content Freshness
Fresh = More Relevant = Ranking Reward
Authority/Brand Metrics
How Strong Is Your Authority & Brand
1. Authority On Topic

2. Occurrences Of Your
Brand On The We...
Usage Metrics
Better Metrics = Better User Experience = Ranking Reward
1. Click Through Rate

2. Bounce Rate

3. Page Load...
Importance Of Conversion
You Need Visitors To Take The Right Action
Importance Of Conversion
How To Do It
1. The Right Text

2. The Right Image

3. The Right Colors

4. The Right Placement
Importance Of Conversion
How To Find The Right Text, Images, Colors & Placements
A/B Page Testing
Importance Of Conversion
How To Find The Right Text, Images, Colors & Placements
Heat Map Tracking
Questions

Lets Increase Your Website
Traffic & Sales!
Increase Your Website
Traffic & Sales!

Website SEO & Conversion Services
www.Profitworks.ca
(226) 241-7827

Contact us to...
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Increase website traffic and conversion search engine optimization 101 - profitworks

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Increase the traffic to your website and sales conversions once you get the traffic to your website. Read this short presentation on Search Engine Optimization 101 from Profitworks to learn how. Read it now!

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Increase website traffic and conversion search engine optimization 101 - profitworks

  1. 1. SEO 101 For Small Business Owners Website SEO & Conversion Services www.Profitworks.ca (226) 241-7827 Contact us today!
  2. 2. Agenda • What SEO Is Not • Search Engines Are Not Stupid • Why SEO Is Important • What SEO Is • What Affects Website Rankings • General SEO Theory • SEO Your Website 101 • The Important Of Conversion • Questions & Answers
  3. 3. SEO is NOT... Google Adwords Or Other Online Advertising
  4. 4. SEO is NOT... Spammy Or Low Quality Content
  5. 5. SEO is NOT... Linking Schemes Your Website Fake Website Fake Website Fake Website Fake Website
  6. 6. Search Engines... Not Stupid Panda Updates Lowered the rank of low quality websites
  7. 7. Search Engines... Not Stupid Penguin Updates Lowered the rank of websites that break the rules (linking schemes, deliberate duplicate content, etc)
  8. 8. Why SEO Is Important More Pages Indexed = More Clicks = More Website Traffic
  9. 9. Why SEO Is Important More Website Traffic = More Website Sales
  10. 10. Why SEO Is Important It Increase Sales Significantly More Pages Indexed = More Clicks = More Website Traffic = More Website Traffic = More Website Sales
  11. 11. Why SEO Is Important What would happen if you increase your leads or website sales by 2x or 3x?
  12. 12. What Is SEO? It Is Not Google Adwords Spam Linking Schemes It Is Helping Search Engines Get The Right Information To The Right People
  13. 13. What Affects Search Rankings Four Main Things That Affect Search Ranking 1. On Page SEO 3. Content Freshness 4. Authority/Brand Metrics 2. Links 5. User Usage Metrics
  14. 14. General SEO Theory Google Is Trying To Give Users The Best Results Better Google Experience = Google Keeps More Users = More Ad Revenue For Google
  15. 15. General SEO Theory Help Google Give Better Results Help Google = Rewarded Scam Or Trick Google = Penalized
  16. 16. General SEO Theory How To Get Rewarded 1. Quality Content 3. On Page SEO 2. Regular Content 4. Off Page SEO 5. Page Speed & Good Design
  17. 17. On Page SEO What Are Keywords? Any short phrase contained within a internet search
  18. 18. On Page SEO How To Determine Keyword Search Volume? Use the Google keyword tool.
  19. 19. On Page SEO What Are Long Tail Keywords? Keywords that are longer and more specific.
  20. 20. On Page SEO Why Are Long Tail Keywords More Effective 1. Over 90% of searches are different Same 2. Less competition = easier to rank Different 3. They are more specific = more likely to be what buyer wants
  21. 21. On Page SEO Keyword(s) in URL
  22. 22. On Page SEO Keyword(s) in URL
  23. 23. On Page SEO Page Title Meta Tag
  24. 24. On Page SEO Page Title Meta Tag
  25. 25. On Page SEO Page Description Meta Tag
  26. 26. On Page SEO Page Description Meta Tag
  27. 27. Links External Links Links to your website from another website 1. The More The Better 2. More Reliable The Source The More Valuable The Link 3. The More Relevant The Better
  28. 28. Links Internal Links Links on your website to other pages on your website More Important Pages = Should Have More Internal Links
  29. 29. Content Freshness Fresh = More Relevant = Ranking Reward
  30. 30. Authority/Brand Metrics How Strong Is Your Authority & Brand 1. Authority On Topic 2. Occurrences Of Your Brand On The Web 3. Searches For Your Brand 4. Content Freshness
  31. 31. Usage Metrics Better Metrics = Better User Experience = Ranking Reward 1. Click Through Rate 2. Bounce Rate 3. Page Load Speeds 4. Other Google Analytics
  32. 32. Importance Of Conversion You Need Visitors To Take The Right Action
  33. 33. Importance Of Conversion How To Do It 1. The Right Text 2. The Right Image 3. The Right Colors 4. The Right Placement
  34. 34. Importance Of Conversion How To Find The Right Text, Images, Colors & Placements A/B Page Testing
  35. 35. Importance Of Conversion How To Find The Right Text, Images, Colors & Placements Heat Map Tracking
  36. 36. Questions Lets Increase Your Website Traffic & Sales!
  37. 37. Increase Your Website Traffic & Sales! Website SEO & Conversion Services www.Profitworks.ca (226) 241-7827 Contact us today!

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