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Innovation GM Case Study

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I’ve used my GM case study as a backdrop to help companies inspire an innovative mindset in their people.

I’ve used my GM case study as a backdrop to help companies inspire an innovative mindset in their people.

Published in: Education, Business

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Transcript

  • 1. Leading Innovation & Value Creation Andrew L. Urich, J.D. Puterbaugh Professor of Ethics & Legal Studies Spears School of Business Oklahoma State University aurich@okstate.edu www.andrewurich.com
  • 2. “It is not the strongest of thespecies that survive, nor themost intelligent, but the onemost responsive to change.” Charles Darwin
  • 3. Innovation Eliminate impediments to innovation Collaboration Implementation Value Creation
  • 4. Eliminate impediments toinnovation1. Understanding the Urgent Need for Innovation2. Lack of engagement3. Apply “Real” Capitalist ideas within the organization4. Overcoming fear and resistance to change5. Facing reality
  • 5. Organizational Restraints to InnovationBureaucracy & the Status Quo Risk taker to Risk avoidance Cash poor to Cash comfortable Contribution to Playing favorites Opportunities to Problems Create value to Doing your job Marketing & sales to Finance & bean-counting Momentum to Inertia Working to Meetings END
  • 6. GM: Smart People TryingHard My first car: ’66 Cadillac Coupe de Ville I’ve rooted for GM ever since, but I never bought another one of their cars
  • 7. GM History 1950’s - Half of all cars in the US
  • 8. GM History Things turned South with the Vega
  • 9. Why is it So Hard to FaceReality?
  • 10. Why is it So Hard toFace Reality?
  • 11. “What we see depends mainly on what we look for.” Sir John Lubbock (1834 – 1913) English Archeologist
  • 12. “When things change, the truth is what we need to change.” Spencer Johnson Author, Who Moved My Cheese
  • 13. Focus on What Matters
  • 14. Focus on What Matters
  • 15. Focus on What Matters
  • 16. Focus on What Matters
  • 17. There is value creation in what you don’t do Southwest Airlines: The King of “No!”  No food  No choice of planes  No assigned seats  No extra baggage  No first class  No shared reservation system  No expensive equipment Failure to say “no” leads to disaster
  • 18. 1999“The most versatile vehicle on earth”“Lifestyle support vehicle”
  • 19. 1999“The most versatile vehicle on earth”“Lifestyle support vehicle”
  • 20. Why Don’t They Give Us anOwner’s Manual For Our Brain?