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Image and Impression Management, ONEOK September 5, 2012

Image and Impression Management, ONEOK September 5, 2012

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Transcript

  • 1. Image & Impression ManagementAndrew L. Urich, J.D.Puterbaugh Professor of Ethics & Legal StudiesSpears School of BusinessOklahoma State Universityaurich@okstate.eduwww.andrewurich.comwww.facebook.com/ProfessorUrich
  • 2. Image is Everything“87% of persons losing their jobs or failing tobe promoted were found to have improper workhabits and attitudes rather than insufficient jobskills or knowledge.”
  • 3. Before Dr. Phil…………….
  • 4. John GrayMen are from Mars Women are from Venus  Sold over 40 million copies of his books and translated into 45 languages.  Syndicated column reaches 30 million people a week.  16 Bestsellers  Best selling relationship author of all time  Has a television show, board game, and hit the national talk show circuit.
  • 5. John Gray Marriage advice from personal experience – he has been married and divorced twice. B.A. and Master’s in “creative intelligence” from the Maharishi European Research University. (MERU)
  • 6. Maharishi Mahesh Yogi
  • 7. John Gray Received doctorate in 1982 from Columbia Pacific University.
  • 8. John Gray’s Credentials Columbia Pacific University Adult Education, Distance-Learning Programs Undergraduate and Graduate ProgramsCPU students complete independent projects & directed readings, and an extensive independent study project (thesis or dissertation), guided in a personalized and dignified way by a "faculty mentor."
  • 9. John Gray’s Credentials COLUMBIA PACIFIC UNIVERSITY ORDERED TO CLOSE PERMANENTLY FOR IMMEDIATE RELEASE January 13, 2000 http://www.dca.ca.gov/press_releases/2000113.htm
  • 10. Don’t want to read John Gary’s books? NEW 30-Day Mens Wellness Solution SKU: 8004-S NEW 30-Day Mens Wellness Solution- 5 Item Dietary Supplement Set for MEN - 8004-S - SHIP TO USA ONLY (Call 877-JohnGray)Market Price: $179.95 Our Price: $175.00, save 2%9/11Texas Felony
  • 11. John M. Gottman, Ph.D.Why Marriages Succeed or Fail  Over 20 years of research with 2,000 married couples.  Ph.D. from University of Wisconsin.  Can predict with 94% accuracy whether a marriage will fail.
  • 12. Reality Check Image is a tool of influence  Locking the cockpit doors  The sales call  The mistake  Heuristics The story of two students Generational Issues Who decides who’s right?  Fashionistas  I’m not very good at it  Everything okay in its place
  • 13. Image as Influence Who are you trying to impress? What impresses them?
  • 14. Image is Everything Pharmaceutical sales Stock market Coca Cola Spot remover Wrinkle Cream Pineapple Diet Dentist & Doctors Your IQ
  • 15. If “Image is Everything,” why are there so manyexceptions to the rule? Tinker Air Force Base Microsoft
  • 16. “There are no facts, only interpretations.” -NietzscheYou Have to Believe Nietzsche!!!Characteristics of individuals who deny that image is reality: Insensitivity to one’s environment Personal obstinacy Desire to place personal needs ahead of the organization Decreased income (footnote 4)
  • 17. Major Problem 1Image Limits Careers Executive Promotions  92% of executives agree All promotions People act like they live in a world of truths rather than a world of images.
  • 18. Major Problem 2People Have Prejudices Do you have any?
  • 19. Major Problem 2People Have Prejudices
  • 20. Major Problem 2People Have Prejudices Do you have any? I have some? People are pretty comfortable with their prejudices Opinions and subconscious reactions
  • 21. Major Problem 3No One Will Ever Tell You Society says that we may not criticize appearance, behavior, personal image or professionalism, even if that is what’s holding you back from success. No one will tell you – even if you ask. Socio-economic end….. Let reality be your guide
  • 22. Major Problem 4We Don’t Want It To Be True We pretend it’s not true.  BMW Experiment Sadly, human beings are prejudicial, superficial and judgmental.
  • 23. Major Problem 5Ultimately We Do Ourselves In Career limiting behavior  Failure to appreciate other’s point of view  Hurt others’ feelings  Neglect the importance of networking  Burn bridges  Let emotions run away  Talk too much We are a victim of our own personality
  • 24. Major Problem 6Communication is Visual & Vocal Optimizing your effectiveness Where is your WOW?  Chicken sandwich  Don’t just answer the question--IMPRESS Dr. Mehrabian: Impact of face to face communication  55% Visual  38% Vocal  7% Verbal
  • 25. Brand Advantage
  • 26. Brand Development Imagine  Customer focus Promise  A brand is an identifiable entity that makes specific promises of value. Service  Aligned with promise A brand is an experience  Brands touch emotions. We make excuses for– and connect with our brands.
  • 27. Valuable BrandsForbes Magazine Apple People love their products Google Simple, straightforward information Coca Cola It’s an experience IBM Strong & reliable GE Tough, smart & efficient Intel Branded a commodity  Positive differentiation in the sea of sameness – the key to career success. Toyota Best built Disney Ultimate entertainment McDonalds Consistency Amazon A better way to get things done *
  • 28. Tom Peters New“Brand You” World “90% of all white collar jobs will be reinvented or reconceived in the next decade, give or take a year or two.” --Tom Peters
  • 29. Tom Peters New “Brand You” World “Brand You” World “Employee” World Choose this project  It’s what the boss told because it will add to me to do. (Give me a my learning/ because break.) it will s-t-r-e-t-c-h me/because it allows me to hang with cool people. Don’t waste a single  Lunch is my business! lunch… networking is my mantra. I AM A ROLODEX  I hate suck-ups. MANIAC.
  • 30. Tom Peters New “Brand You” World“Brand You” World “Employee” World Embrace life.  There’s enough BS that comes your way without asking for more. Am (frequently)  C’est la vie. angry at our slowness to change. Understand that  I despise all corporate “power” only comes “politicians.” to those who grasp it. (“Pushy” = Good)
  • 31. Brand Advantage You have a reputation?  How much effort do you put into managing that reputation? Meetings: Opportunity to impress  Friendly questions & polite questions  Body language  Saving the choker  PDAs
  • 32. Brand Advantage You are paid for service NOT for sweat Value focus Maximize impact, productivity and results
  • 33. Behavior & Attitude
  • 34. Reading Other People andManaging Reaction People are different you need to present differently They MUST feel that you understand them Questions, questions, questions
  • 35. Attract Attention Express my wild side Just be myself Demonstrate my uniqueness Be funky Be funny Talk a lot Be cool Talk about things that interest me Expose yourself on social media End
  • 36. Attract Attention Arrive early Be positive Double check for mistakes Be very committed Do extra work Anticipate needs Solve problems Be meticulous and thorough Be consistent End
  • 37. NouveauRiche Barge in to society Faults of commission worse than fault of omission Would someone like to sit next to you? Put people at ease Behave politely, speak distinctly, hear discretely, dress demurely, be indispensable, appear committed
  • 38. Attract Attention Easy = Bad idea Difficult = Good idea Make deposits in the goodwill bank account
  • 39. How You See Yourself  Are you a success or a failure?  What we think of ourselves influences what others see.
  • 40. Low Self-Esteem (Do you get along with everyone?) Rapport problems Defensiveness and Resentment Decreased performance Exhibiting a façade of confidence by being boisterous, aggressive and boastful Loss of confidence and enthusiasm leads to procrastination Seesawing back and forth between extremes Mental filter – dwell on single negative detail Jumping to conclusions – negative conclusions Emotional reasoning – assume negative emotions reflect the way things are
  • 41. External Work FactorsContributing to Low Self-Esteem Autocratic leadership Demands of conformity Lack of performance feedback Rarely asked for opinions No praise Failure to include people in meetings Denigrating of accomplishments
  • 42. Characteristics ofHigh Self Esteem Bounce back from stress and misfortune Courage to take risks Challenge the status quo Excel in the workplace Self-motivation Self-awareness Ability to manage emotions and impulses Empathy – ability to sense how others are feeling Social skills – ability to handle emotions of others Take time to understand and appreciate people who are different from them
  • 43. Strategies for Increasing Self-Esteem Don’t beat yourself up Listen to the critical voice – identify the source Neutralize negative messages Don’t compare yourself to others Use affirmations Make yourself marketable and indispensable Live passionately – enthusiasm generates energy Take care of your mind and body Be your own publicist
  • 44. How the World Sees You “The first duty in life is to assume a pose. What the second is, no one has yet discovered.”  Oscar Wilde “90% of people do not practice self- management.”  Tom Peters
  • 45. Exercise
  • 46. Exercise Summary People believe what they see, not what they hear. What if our picture was up there? What others think of us determines our success. Details? Peacock’s nightmare.
  • 47. Well-Dressed Peopleare Perceived As: More productive Responsible Personally acceptable Intelligent Hardworking Taking their job seriously Being raised properly
  • 48. What should You Wear? Pick your spot on the dress continuum. Moderate your personality with your attire. Cover your faults.
  • 49. Dress should not cause attention. Dress Faux Pas (Men & Women) Not Professional (M & W) High fashion (M & W) Trust store clerks (M & W) Confuse attractive with beautiful (W) Dress for other women (W) Dress too casually (W) (Jacket) Too successful to follow the rules (W & M*) Worrying about weight (M & W) Posture, body language and smiling (M & W)
  • 50. Attitude and Behavior “If A is a success in life, then: A = x + y + z.” x= Work hard y= Have fun z =Keep your mouth shut Albert Einstein
  • 51. The 5 Most Important Things to Remember1) Image is reality!2) No one will ever tell you if there’s a problem with your image.3) Like it or not– it’s a “Brand You” world4) Your image starts with how you see yourself.5) People judge you– but you can influence that judgment.
  • 52. Thank You I appreciate your time and attention. Please keep in touch.
  • 53. Footnotes 1 Myers, D. G. (1999). Social Psychology, (6ed). Toronto: McGraw-Hill. 2 Dunning, David Journal of Personality and Social Psychology December 1999. 3 Beach, D.P. A Training Program to Improve Work Habits, Attitudes and Values, Journal of Epsilon Pi Tau, 8/2/1982, 69. 4 Bowman, James S. et al., Dress Standards in Government, Review of Public Personnel Administration, Jan – April 1992 pgs 35 – 50.Bibliography Johnson, Spencer and Constance Johnson, The One Minute Teacher, William Morrow and Company, New York, 1986. Johnson, Spencer, Yes or No: The Guide to Better Decisions, Harper Collins, New York, 1992. Peters, Tom, The Brand You, Alfred A. Knopf, New York, 1999. Molloy, John T., Dress For Success, Warner Books, Inc. New York, 1988. Molloy, John T., New Women’s Dress For Success, Warner Books, Inc. New York, 1996. Roffer, Robin Fisher, Make a Name for Yourself, Broadway Books, New York, 2000. Kouzes, James M. and Barry Z. Posner, Credibility, A Wiley Co. San Francisco, 1993. Peters, Tom, The Pursuit of WOW, Random House, New York, 1993. Cialdini, Robert B., Influence: Science and Practice, 4th Edition, Allyn and Bacon, Needham Heights, MA, 2001. Weisinger, Hendrie, Emotional Intelligence at Work, A Wiley Co. San Francisco, 1998. Seligman, Martin, E.P., Learned Optimism, Simon and Schuster, New York, 1990. Golman, Daniel, Emotional Intelligence, Bantam Books, New York, 1995. Ailes, Roger, You Are the Message, Doubleday. New York, 1988. Conniff, Richard, The Natural History of the Rich: A Field Guide, Norton, New York, 2002.