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Social Media for Non Profits

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  • 1. SOCIAL MEDIAFOR NON-PROFITSMarch 12, 2013
  • 2. Overview – Non-Profits One of biggest groups benefiting from socialmedia Free publicity/marketing for cash-strappedcharities Helps them connect with passionatecommunities around their cause Grows donor base and increases $$$
  • 3. Non Profits Using Social Media
  • 4. How Non-Profits Are Using SM Most non-profits using social media participateon two or more sites Most common sites: Facebook Fan Pages YouTube Channels Twitter Feeds
  • 5. How Non-Profits are Using SM Micro-Funding Instead of soliciting a few big donors, socialmedia creates opportunities for many smalldonors Increase Audience Interaction Making content shareable (e.g. NPR podcasts) New ways of interaction (e.g. Tweet questions forradio shows)
  • 6. How Non-Profits Are Using SM Volunteer Recruitment Ability to localize opportunities Message to pre-qualified leads (e.g. FBFans, Twitter followers) Education Captive audience of fans who pass messagealong On-going opportunities (vs. one-time brochure ormailer)
  • 7. Facebook Causes Facebook app that is “democratizing activism”by giving users tools to leverage their networkon Facebook to effect positive change Allows users to create their own cause and/oreasily recruit friends to support and raisemoney for any non-profit with 501(c)(3) status Co-founded by Sean Parker (yes, *that* SeanParker!)
  • 8. Facebook CausesSearch by typeof cause basedon your personalinterestsCreate your owncause andautomatedonations (501c3s only)
  • 9. Facebook CausesOpportunity for non-profits to educate usersand recruit people tosupport their cause
  • 10. YouTube for Non-Profits Special designation for non-profits that givesthem free enhanced YouTube channels
  • 11. YouTube for Non-Profits The option to drive fundraising through aGoogle Checkout "Donate" button Listing on the non-profit channels and the non-profit videos pages Ability to add a call-to-action overlay on videosto drive campaigns Recruit YouTube user volunteers to createvideos for their cause
  • 12. Invisible Children – KONY 2012 Documentary video about a notorious Ugandan warlordthat went viral virtually overnight Nearly 86 million views on YouTube since March 5 Propelled by celebrity involvement & social mediashares – retweets, FB posts, media interviews, etc.
  • 13. It Gets Better Project It Gets Better Project supports young LGBT people &encourages them to stay strong during their teenage years Created in response to high rates of teenage suicide in theLGBT community Google Chrome adopted the cause in its advertisingcampaign which shows how messages go viral through socialmedia
  • 14. No Kid Hungry
  • 15. American Red Cross
  • 16. 2011 Japan Earthquake & TsunamiSupport Red Cross Promoting way to donate on Twitter Text “REDCROSS” to 90999 to donate $10 Also has a Facebook Causes page Save the Children Zynga offering ways to donate while playingFarmville & Cityville on Facebook DoSomething.org Created a Facebook page for people to uploadphotos of paper cranes in support of victims
  • 17. Breast Cancer Awareness CaseStudy Susan G. KomenFoundation challengedwomen to list where theylike to keep their purse astheir status update "I like it on the floor“ or "Ilike it on the kitchencounter“ Goal was to create buzzand awareness for breastcancer Huge uptick in traffic tobreast cancer relatedsites