What is Marketing? The Marketing Process

Sameer Mathur Assistant Professor (Marketing) www.smathur.com What is Marketing?

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com Over 120,000 views from 96 countries as of September 2011 These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

What is Marketing?

The Marketing Process

The Marketing Process - I

The Marketing Process - II

The Marketing Process - III

The Marketing Process - IV

The Marketing Process - V

The Marketing Process

Some Readings P2, Part 1. Initiating the Marketing Process P4, 1. Marketing: Customer Value, Satisfaction, Customer Relationships, and Customer Experiences P7, What Marketing Is and What It Is Not P7, Marketing: Defined P7, Requirements for Marketing to Occur P8, The Breadth and Depth of Marketing P10, The Diverse Factors Influencing Marketing Activities P11, How Marketing Discovers and Satisfies Consumer Needs P11, Discovering Consumer Needs P12, Satisfying Consumer Needs

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. SPAM and Marketing 2. SWOT Analysis, Product-Market Matrix POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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What is Marketing? The Marketing Process

by Sameer Mathur on Sep 06, 2010

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What is Marketing? The Marketing Process — Presentation Transcript