Ways 
7 
Gen Y are 
Impacting The 
Workplace 
1 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
2 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
Prof. Sameer Mathur 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Professor 2009 – 2013...
4 
Technologically 
immersed 
Millennial 
Culture 
Diverse in 
Thought 
High 
Expectation 
Sameer Mathur, Ph.D. (Carnegie ...
5 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
Millennials hold the 
keys to unlocking 
the secrets of 
tomorrow 
- Barry Salzberg 
6 
Sameer Mathur, Ph.D. (Carnegie Mel...
Gen Y Take 
Down The 
Firewall 
7 
1 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
8 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
9 
Millennials are always connected 
through technology, and use 
social media tools and their 
smartphones to keep in tou...
10 
But other hand, companies 
that block social media at 
workplace and limit their 
mobile device choices will 
have tro...
2 
Gen Y Will Turn 
Work Into More 
of a Game Than a 
Chore 
11 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.Bud...
12 
Rewards 
Gamification 
Competition 
Existing 
tasks 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMark...
13 
Rewards: for players who accomplish desired 
tasks. include points, achievement badges or 
levels, the filling of a pr...
3 
Gen Y will work 
with their 
Friends 
14 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
15 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
16 
Millennials want work to feel 
more like home or choose a job 
just to be with their friends. 
This is why the line be...
4 
Gen Y Will Build 
a Collaborative 
Organization 
17 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarke...
18 
Millennials are big on 
collaboration. If they are going 
to have a more collaborative 
work place, the actual physica...
Gen Y Have a 
5 
Positive Influence 
Over Older 
Generations 
19 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.Bu...
20 
Gen Y were the first to adopt 
social networking. Millennials 
are so different from previous 
generations in how they...
6 
Gen Y will give 
Corporate a 
Better Reputation 
21 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarke...
22 
Millennials believe that 
business should be measured 
by more than just profit & 
should focus on a societal 
purpose...
Gen Y Will 
7 
Change The Way 
Workers are 
Promoted 
23 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMar...
Promotions typically come after a 
certain length of time on the job. 
But Gen Y want faster promotions 
and often aren’t ...
25 
By understanding the impact 
your organization will have on 
the workforce in the years to 
come, you can better prepa...
26 
Reference 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
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Promote Yourself - The New Rules For Career Success By Dan Schawbel # The Future Is You.

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Promote Yourself - The New Rules For Career Success By Dan Schawbel # The Future Is You.

  1. 1. Ways 7 Gen Y are Impacting The Workplace 1 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  2. 2. 2 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  3. 3. Prof. Sameer Mathur Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 3 http://www.BuddingMarkets.com © Sameer Mathur 3
  4. 4. 4 Technologically immersed Millennial Culture Diverse in Thought High Expectation Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  5. 5. 5 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  6. 6. Millennials hold the keys to unlocking the secrets of tomorrow - Barry Salzberg 6 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  7. 7. Gen Y Take Down The Firewall 7 1 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  8. 8. 8 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  9. 9. 9 Millennials are always connected through technology, and use social media tools and their smartphones to keep in tough with family, friends, & coworkers. Smart companies allow for social usage at work for productivity, fast & cheap communication across the world & make their employees happy. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  10. 10. 10 But other hand, companies that block social media at workplace and limit their mobile device choices will have trouble recruiting and/or retaining Millenniars. When Millennials take charge of the workplace , all companies will allow for open technology use. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  11. 11. 2 Gen Y Will Turn Work Into More of a Game Than a Chore 11 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  12. 12. 12 Rewards Gamification Competition Existing tasks Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  13. 13. 13 Rewards: for players who accomplish desired tasks. include points, achievement badges or levels, the filling of a progress bar, and providing the user with virtual currency. Competition : Making the rewards for accomplishing tasks visible to other players or providing leader boards are ways of encouraging players to compete. Existing tasks : adding meaningful choice, onboarding with a tutorial, increasing challenge, and adding narrative. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  14. 14. 3 Gen Y will work with their Friends 14 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  15. 15. 15 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  16. 16. 16 Millennials want work to feel more like home or choose a job just to be with their friends. This is why the line between personal & professional blended. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  17. 17. 4 Gen Y Will Build a Collaborative Organization 17 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  18. 18. 18 Millennials are big on collaboration. If they are going to have a more collaborative work place, the actual physical Structure of the work place has to be redesigned i.e. individual cubicles should be quite isolated & customized to their own needs. Facilitate social network to communication & interaction. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  19. 19. Gen Y Have a 5 Positive Influence Over Older Generations 19 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  20. 20. 20 Gen Y were the first to adopt social networking. Millennials are so different from previous generations in how they act, behave, make purchasing decisions, and see the world, they will start to change the perceptions and behavior of their elders. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  21. 21. 6 Gen Y will give Corporate a Better Reputation 21 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  22. 22. 22 Millennials believe that business should be measured by more than just profit & should focus on a societal purpose. They are all about giving back to communities, making a positive difference in the world & known to place meaning over money when it comes to making decisions about where to work. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  23. 23. Gen Y Will 7 Change The Way Workers are Promoted 23 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  24. 24. Promotions typically come after a certain length of time on the job. But Gen Y want faster promotions and often aren’t willing to wait years to get to the next level at a company. They believe that promotions should be more aligned to accomplishments & results instead of based on age an years of experience. The key word here is deserved. 24 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  25. 25. 25 By understanding the impact your organization will have on the workforce in the years to come, you can better prepare for it now and become a leader at your company. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  26. 26. 26 Reference Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  27. 27. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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