Gattu, the mascot for Asian Paints was created by cartoonist R.K. Laxman in 1954.Maharaja,The portly maharaja, with his striped turban, big moustache, traditional churidarkurta (narrow pants and long tunic) and pointy shoes, was created in 1946 by Air-India's then commercial director Bobby Kooka and UmeshRao of ad agency JWT.http://www.thehindubusinessline.in/catalyst/2006/07/13/stories/2006071300240400.htm
Add a slide with slogans of Indian brands n– three or four, across different industries
M&M's originated in the United States in 1941Mars produces six of the world's 20 best-selling chocolate brands: M&M’S ®, MARS® bar, MILKY WAY®, TWIX®, DOVE®/GALAXY®, SNICKERS®.
Verizon operates America’s largest 4G LTE network and most reliable 3G network laptops with USB wireless modemsMobile ultra broadband Internet access
founder of the Frederick Douglass Patterson (October 10, 1901 – April 26, 1988)
airteljingle http://www.youtube.com/watch?v=SuAe2lziMqI in a new slideAlso http://www.youtube.com/watch?v=nSyGcwZsZVs
Evan-Amos it’s contributions to Wikipedia are product shots of food and video game.
Rice-A-Roni is a product of PepsiCo’s subsidiary the Quaker Oats Company ( Appeal to new Market Segment)boxed food consists of rice, vermicellipasta, and seasonings tagged with ‘ A good source of Calcium & Iron, shows brand Awareness.http://en.wikipedia.org/wiki/Rice-A-Roni
The 7 Brand Elements and their Selection Criteria
The 7 Brand Elements
1. Brand Name
2. Logo / Symbol
Prof. Sameer Mathur
Putting It All Together
The entire set of brand elements
makes up the brand identity, the
contribution of all brand elements to
awareness and image.
The cohesiveness of the brand
identity depends on the extent to
which the brand elements are