SWOT, Market Product Strategies @McDonalds, SubWay

Sameer Mathur http://www.smathur.com SWOT Analysis, Market-Product Strategies @McDonalds, Subway Revised Sept 2011

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

SWOT Analysis

SWOT Analysis S trengths W eaknesses O pportunities T hreats internal external

..a good fit between an organization ’s INTERNAL CAPABILITIES
(Strengths & Weaknesses)
and
EXTERNAL ENVIRONMENT (Opportunities & Threats)
Growth opportunity results from..

SWOT Analysis Pose dangers to the welfare of the organization Threats What the organization is good at doing or a characteristic that gives it an important capability Strengths

McDonalds – SWOT Example Competition from Burger King Threats Excellent Supply-Chain Management Strengths

S, W, O, or T?

Market – Product Growth Matrix

Increase current buyers ’ usage or consumption rates
Attract buyers of competing offerings
Stimulate product trial among potential consumers
Market Penetration Strategy

Market Development Strategy
Consider competitor strengths and weaknesses and competitor retaliation potential

Market Development – iPad overseas

Product Development Strategy
Product Innovation – develop totally new offerings
Product Augmentation – enhance the value to customers of existing offerings
Product line extension – broaden the existing line of offerings by adding different sizes, forms, flavors, etc.

Diversification Strategy
High-risk strategy because both the offering and market served are new to the organization

Subway in India

McDonalds in India

Diversification Example

Market – Product Strategies

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. SPAM and Marketing 2. BCG Portfolio Analysis - Cows, Dogs, Stars? POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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SWOT, Market Product Strategies @McDonalds, SubWay

by Sameer Mathur on Sep 19, 2010

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