Spam and Marketing

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Learn about 2 types of spam. Visit www.buddingmarkets.com for more information.

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Spam and Marketing

  1. SPAM AND MARKETING Prof. Sameer Mathur, Ph.D.
  2. Agenda The Marketing Process Two Types of Spam
  3. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  4. The Marketing Process Understand Customer Needs and Wants Design a Customer-Driven Market Strategy Construct a Marketing program Build Profitable Relationships Capture value from Customers
  5. Spam doesn’t only work on stupid people… …ANYONE can fall for it!
  6. Two Types of Spam Idiotic Spam Content-based Spam
  7. Type 1: Idiotic Spam Sex Enhancements Nude Celebrities Weight-loss Get Rich Quick Who falls for it: Idiots
  8. Idiotic Spam & the Marketing Process Understand Customer Needs and Wants Design a Customer-Driven Market Strategy Construct a Marketing program Build Profitable Relationships Capture value from Customers
  9. Type 2: Content Spam Games and Quizzes Personality Tests “Free” downloads Who falls for it = All of us
  10. How Content Spam Works Usually, they grab your attention with something interesting..
  11. How Content Spam Works ...leading to something that looks credible …which engages you to interact
  12. How Content Spam Works They use content to get you to invest your time for some sort of payoff (e.g. your IQ score)
  13. How Content Spam Works Before the payoff, there is a ‘price’ you must pay E.g. You are asked for some private information: e-mail cell phone #
  14. How Content Spam Works The terms and conditions are outlined… ...usually in very small font!
  15. How Content Spam Works By completing the challenge (e.g. IQ test) and getting the payoff (e.g. IQ score), you have automatically signed up for a service you didn’t want.
  16. Content Spam & the Marketing Process Understand Customer Needs and Wants Design a Customer-Driven Market Strategy Construct a Marketing program Build Profitable Relationships Capture value from Customers
  17. Summary The Marketing Process Two Types of Spam
  18. Read this book “This book is the bible of Marketing” Prof. Sameer Mathur
  19. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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