Spam and Marketing

Sameer Mathur, Ph.D. Assistant Professor (Marketing), McGill University www.smathur.com Spam & Marketing

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com Over 120,000 views from 96 countries as of September 2011 These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

The Marketing Process

Source: Rohit Bhargava ’s Influential Marketing Blog http://rohitbhargava.typepad.com/
Spam doesn ’t only work on stupid people… … anyone can fall for it!

Two Types of Spam

Type 1: Idiotic Spam
Who falls for it = Idiots

Idiotic Spam & the Marketing Process

Type 2: Content Spam 7 -
Who falls for it = All of us

How Content Spam Works

Content Spam & the Marketing Process

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. What is Marketing? The Marketing Process 2. SWOT Analysis, Product-Market Matrix POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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Spam and Marketing

by Sameer Mathur on Sep 07, 2010

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Spam and Marketing — Presentation Transcript