Sales Promotion

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Learn about various types of sales promotions! visit www.buddingmarkets.com for more information.

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Sales Promotion

  1. 1. SALES PROMOTION Prof. Sameer Mathur, Ph.D.
  2. 2. Agenda What is Sales Promotion Who is Targeted by Promotions Types of Promotions Twelve Objectives of Promotions
  3. 3. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  4. 4. Sales Promotion
  5. 5. Promotions Target: Consumers Retailers Sales Force
  6. 6. Consumers Short-term sales Product trial Retailers Trade Promotions (Slotting fees) Sales Force New Accounts Commissions
  7. 7. KEY DECISIONS Size, Duration of the Incentive Conditions for Participation Promotion of the Promotion Evaluation Method
  8. 8. Coupon
  9. 9. Deal
  10. 10. Sweepstakes
  11. 11. Samples
  12. 12. Loyalty Programs
  13. 13. Mail-in Rebate
  14. 14. Mail-in Rebate
  15. 15. Product Placements
  16. 16. 12 Objectives of Promotion 1. Increasing volume; 2. Increasing trial; 3. Increasing repeat purchase; 4. Increasing loyalty; 5. Widening usage; 6. Creating interest;
  17. 17. 12 Objectives of Promotion 7. Creating awareness; 8. Deflecting attention from price; 9. Gaining intermediary support; 10. Discriminating among users; 11. Restoring brand perceptions and deflecting attention from complaints; 12. Retaining brand perception on service failure.
  18. 18. Sales Promotion
  19. 19. Summary What is Sales Promotion Who is Targeted by Promotions Types of Promotions Twelve Objectives of Promotions
  20. 20. Read this book “This book is the bible of Marketing” Prof. Sameer Mathur
  21. 21. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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