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Sales Promotion

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Learn about various types of sales promotions! visit www.buddingmarkets.com for more information.

Learn about various types of sales promotions! visit www.buddingmarkets.com for more information.

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Sales Promotion Sales Promotion Presentation Transcript

  • SALES PROMOTION Prof. Sameer Mathur, Ph.D.
  • Agenda What is Sales Promotion Who is Targeted by Promotions Types of Promotions Twelve Objectives of Promotions
  • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 Marketing Professor 2013 – Indian Institute of Management, Lucknow
  • Sales Promotion
  • Consumers Retailers Sales Force Promotions Target:
  • Consumers Short-term sales Product trial Retailers Trade Promotions (Slotting fees) Sales Force New Accounts Commissions
  • Size, Duration of the Incentive Conditions for Participation Promotion of the Promotion Evaluation Method KEY DECISIONS
  • Coupon
  • Deal
  • Sweepstakes
  • Samples
  • Loyalty Programs
  • Mail-in Rebate
  • Mail-in Rebate
  • Product Placements
  • 1. Increasing volume; 2. Increasing trial; 3. Increasing repeat purchase; 4. Increasing loyalty; 5. Widening usage; 6. Creating interest; 12 Objectives of Promotion
  • 7. Creating awareness; 8. Deflecting attention from price; 9. Gaining intermediary support; 10. Discriminating among users; 11. Restoring brand perceptions and deflecting attention from complaints; 12. Retaining brand perception on service failure. 12 Objectives of Promotion
  • Sales Promotion
  • Summary What is Sales Promotion Who is Targeted by Promotions Types of Promotions Twelve Objectives of Promotions
  • Over 600,000 views from more than 100 countries http://www.BuddingMarkets.com/ Sameer Mathur BuddingMarkets .com http://www.facebook.com/BuddingMarkets/
  • Read this book “This book is the bible of Marketing” Prof. Sameer Mathur