Sales Promotion

Sameer Mathur Assistant Professor (Marketing) www.smathur.com Sales Promotion

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sales Promotion

Promotions could be targeted at

Loyalty Programs

Mail-in rebate

Product Placements

Increasing volume;
Increasing trial;
Increasing repeat purchase;
Increasing loyalty;
Widening usage;
Creating interest;
12 Objectives of Promotions Sales Promotion /45

Creating awareness;
Deflecting attention from price;
Gaining intermediary support;
Discriminating among users;
Restoring brand perceptions and deflecting attention from complaints;
Retaining brand perception on service failure.
12 Objectives of Promotions Sales Promotion /45

Readings P427, The Promotional Elements P429, Sales Promotion P467, Sales Promotion P467, The Importance of Sales Promotion P467, Consumer-Oriented Sales Promotions P470, Trade-Oriented Sales Promotions P472, Public Relations P472, Public Relations Tools

Sales Promotion

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Advertising 2. Retailing POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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Sales Promotion

by Sameer Mathur on Nov 13, 2010

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Sales Promotion — Presentation Transcript