Retailing In India / Case Study: Shoppers Stop

Sameer Mathur, PhD ( http://smathur.com ) CASE STUDY: SHOPPERS STOP RETAILING IN INDIA

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT AT WWW.SMATHUR.COM OVER 130,000 VIEWS FROM 96 DIFFERENT COUNTRIES These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Retailing in India Case Study: Shopper’s Stop
Retailing / Apparel in India (review)
Shopper’s Stop Overview
Shopper’s Stop Examples

Top 3 Segments

Segment s in India Globals Senior corporate executives, large business owners, top-tier professionals Strivers Highly successful workers in cities, towns, and villages Seekers (Varied) Traditional white-collar workers, recent college graduates, mid-level Aspirers Small shopkeepers, farmers, low-skilled workers in industry and services Deprived Low-skilled to unskilled workers, seasonal or part-time employment

“ Share -of-Wallet”

Differentiation bases

Retail: Apparel

The rise of apparel

Shoppers Stop

"Today, Shoppers Stop stands as not only the pioneer of retail but is also unchallenged as an innovator in terms of knowing what will best delight its customers. We continue to work towards knowing our customers, shopping trends and preferences and thus we always know how Indian shops.” Shopper’s Stop

Shopper’s Stop Department store
HomeStop Premium home concept store
Crossword Bookstore
Mothercare & Early Learning Centre Maternity, infant and childcare store
HyperCITY "big box mixed retail“ store
Shopper’s Stop Umbrella

First Citizen programme + loyalty program cards Drishti, data warehousing and data mining IT backbone. First Insight, customer group analysis. Crossword Book Rewards Programme eWords, a monthly informative newsletter HyperCITY Discovery Club “… to ensure customer delight and enhance customer satisfaction." Shopper’s Stop Extras

Shoppers Stop

The rise of apparel

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT AT WWW.SMATHUR.COM OVER 130,000 VIEWS FROM 96 DIFFERENT COUNTRIES These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

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Retailing In India / Case Study: Shoppers Stop

by Sameer Mathur on Sep 26, 2011

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Retailing In India / Case Study: Shoppers Stop — Presentation Transcript