RETAILING IN INDIA 
CLASSIFICATION & STATISTICS 
Prof. Sameer Mathur, 
Ph.D.
Sameer Mathur 
BuddingMarkets.com 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Profess...
Agenda 
Store-based 
Grocery 
Non-Grocery 
Non Store-based 
Internet 
Direct
Store-Based Retailers 
Grocery 
Retailers 
Source: “Euromonitor - Retailing in India 2011” 
Hypermarkets Supermarkets 
Dis...
Non-Store Retailers 
Vending Homeshopping 
Internet 
retailing 
Direct selling
Store-Based > Non-Store Based 
Store-based 
Non-store
Retail Sales in India 2008-2010
Retail Sales in USA 2008-2010
Store-Based = Grocery + Non- 
Grocery 2008-2010
Store-Based = Grocery + Non- 
Grocery 2008-2010
India: Sales in Store-Based 
Retailing 2008-2010 
In 2009, grocery retailers saw a 11.24% increase in sales from 2008. 
In...
Traditional Store-Based Retailing
Traditional Store-Based Retailing
Kirana Stores (Corner Stores)
Paan/Betel Stores: Small Road-Side 
stores selling confectionary, cigarettes
Modern Store-Based Retailing: 
Malls
Retail Landscape 
The number of shopping malls are to steadily 
increase in the coming years. 
• At present there are 400 ...
Luxurious Malls 
In 2008, a luxury shopping mall opened in 
Delhi, i.e. DLF Emporio, which offered an 
exclusive show feat...
Luxurious Malls – DLF Emporio
Agenda 
Store-based 
Grocery 
Non-Grocery 
Non Store-based 
Internet 
Direct
An Increase in Grocery Retailing 
Growth in 2010 was higher for 
grocery retailers than their 
non-grocery counterparts, 
...
An Increase in Grocery Retailing 
Factors: 
• Increasing food inflation rates. 
• The incessant growth of hypermarkets. 
•...
An Increase in Grocery Retailing
Agenda 
Store-based 
Grocery 
Non-Grocery 
Non Store-based 
Internet 
Direct
Sales in Non-Grocery Retailing 
2008-2010 (India)
Sales in Non-Grocery Retailing 
2008-2010 (US)
Sales in Non-Grocery Retailing 
2008-2010 (India)
Sales in Non-Grocery Retailing 
2008-2010 (US)
Sales in Non-Grocery Retailing 
2008-2010 (India)
Sales in Non-Grocery Retailing 
2008-2010 (US)
Sales in Non-Grocery Retailing 
2008-2010 (India)
Sales in Non-Grocery Retailing 
2008-2010 (US)
India: Sales in Non-Grocery 
Retailing 2008-2010 
In 2009, Leisure and Personal Goods specialist retailers 
saw a 9.01% in...
Agenda 
Store-based 
Grocery 
Non-Grocery 
Non Store-based 
Internet 
Direct
Non-Store Retailing 
Includes all retailing activities 
related to direct selling, home 
shopping, internet retailing, 
an...
Top 3: Non-Store Retailing Brand 
Shares 2009 & 2010
Amway
Eureka Forbes
Non-Store Retailing Brand Shares 
% 2009 
Other: 95% 
19% 
11% 
7% 
3% 
4% 
4% 
2% 2% 3% 
1% 2% 
1% 
2% 
33% 
1% 
1% 
1% 
...
Non-Store Retailing Brand Shares 
% 2010 
18% 
10% 
8% 
4% 
4% 
4% 
2% 4% 
2% 
2% 
1% 
1% 
1% 1% 
32% 
1% 1% 
1% 1% 
1% 1%...
Sales in Non-Store Retailing 2009 
Direct Selling 
56% 
Homeshopping 
9% 
Internet 
Retailing 
35% 
Vending 
0% 
2009
Sales in Non-Store Retailing 2010 
Direct Selling 
53% 
Internet 
Retailing 
37% 
Homeshoppin 
g 
10% 
Vending 
0% 
2010
Agenda 
Store-based 
Grocery 
Non-Grocery 
Non Store-based 
Internet 
Direct
Internet Retailing 
Shopping in India on the internet is 
not that common, but it is 
nevertheless very important, due 
to...
Some Internet Retailers
Important Fact 
Internet Retailing experienced a 7% 
increase in just 3 years, i.e. from 
2008 to 2010, and this number is...
Summary 
Store-based 
Grocery 
Non-Grocery 
Non Store-based 
Internet 
Direct
References/Image Credits 
Retailing in India. (2011, March). Euromonitor 
International. Retrieved from Passport. 
http://...
References/Image Credits 
http://www.daybreakingnews.com/post/Atos-which-is-one-of-the-famous-information-technology-compa...
Recommended Reading
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
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    1. 1. RETAILING IN INDIA CLASSIFICATION & STATISTICS Prof. Sameer Mathur, Ph.D.
    2. 2. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
    3. 3. Agenda Store-based Grocery Non-Grocery Non Store-based Internet Direct
    4. 4. Store-Based Retailers Grocery Retailers Source: “Euromonitor - Retailing in India 2011” Hypermarkets Supermarkets Discounters Small Grocery Retailers Food/drink/tobacc o specialists Mixed Retailers Health and beauty specialist retailers Clothing and footwear specialist retailers Home and garden specialist retailers Electronics and appliance specialist retailers Leisure and personal goods specialist retailers
    5. 5. Non-Store Retailers Vending Homeshopping Internet retailing Direct selling
    6. 6. Store-Based > Non-Store Based Store-based Non-store
    7. 7. Retail Sales in India 2008-2010
    8. 8. Retail Sales in USA 2008-2010
    9. 9. Store-Based = Grocery + Non- Grocery 2008-2010
    10. 10. Store-Based = Grocery + Non- Grocery 2008-2010
    11. 11. India: Sales in Store-Based Retailing 2008-2010 In 2009, grocery retailers saw a 11.24% increase in sales from 2008. In 2010, grocery retailers saw a 13.44% increase in sales from 2009. In 2009, non-grocery retailers saw a 9.5%% increase in sales from 2008. In 2010, non-grocery retailers saw a 11.67% increase in sales from 2009. In 2009, all grocery retailers saw a 10.65% increase in sales from 2008. In 2010, all grocery retailers saw a 12.82% increase in sales from 2009.
    12. 12. Traditional Store-Based Retailing
    13. 13. Traditional Store-Based Retailing
    14. 14. Kirana Stores (Corner Stores)
    15. 15. Paan/Betel Stores: Small Road-Side stores selling confectionary, cigarettes
    16. 16. Modern Store-Based Retailing: Malls
    17. 17. Retail Landscape The number of shopping malls are to steadily increase in the coming years. • At present there are 400 shopping malls, namely in Delhi and surrounding areas, as well as Mumbai. Shopping malls are seen as high footfall locations. Therefore, most grocery and non-grocery retailers are moving towards opening shops in shopping malls, rather than independent stores, i.e. a Kirana shop. Specialty malls are also being constructed
    18. 18. Luxurious Malls In 2008, a luxury shopping mall opened in Delhi, i.e. DLF Emporio, which offered an exclusive show featuring a live piano and violin. • This mall targeted the high-income segment, including business folks that can afford luxurious commodities.
    19. 19. Luxurious Malls – DLF Emporio
    20. 20. Agenda Store-based Grocery Non-Grocery Non Store-based Internet Direct
    21. 21. An Increase in Grocery Retailing Growth in 2010 was higher for grocery retailers than their non-grocery counterparts, partly due to the double-digit inflation on food commodities.
    22. 22. An Increase in Grocery Retailing Factors: • Increasing food inflation rates. • The incessant growth of hypermarkets. • The overly dominant nature of Kirana stores in retailing in India. As a result, food/drink/tobacco specialists and independent small grocers enjoyed an increasing sales growth.
    23. 23. An Increase in Grocery Retailing
    24. 24. Agenda Store-based Grocery Non-Grocery Non Store-based Internet Direct
    25. 25. Sales in Non-Grocery Retailing 2008-2010 (India)
    26. 26. Sales in Non-Grocery Retailing 2008-2010 (US)
    27. 27. Sales in Non-Grocery Retailing 2008-2010 (India)
    28. 28. Sales in Non-Grocery Retailing 2008-2010 (US)
    29. 29. Sales in Non-Grocery Retailing 2008-2010 (India)
    30. 30. Sales in Non-Grocery Retailing 2008-2010 (US)
    31. 31. Sales in Non-Grocery Retailing 2008-2010 (India)
    32. 32. Sales in Non-Grocery Retailing 2008-2010 (US)
    33. 33. India: Sales in Non-Grocery Retailing 2008-2010 In 2009, Leisure and Personal Goods specialist retailers saw a 9.01% increase in sales from 2008. In 2010, Leisure and Personal Goods specialist retailers saw a 13.76% increase in sales from 2009.
    34. 34. Agenda Store-based Grocery Non-Grocery Non Store-based Internet Direct
    35. 35. Non-Store Retailing Includes all retailing activities related to direct selling, home shopping, internet retailing, and vending.
    36. 36. Top 3: Non-Store Retailing Brand Shares 2009 & 2010
    37. 37. Amway
    38. 38. Eureka Forbes
    39. 39. Non-Store Retailing Brand Shares % 2009 Other: 95% 19% 11% 7% 3% 4% 4% 2% 2% 3% 1% 2% 1% 2% 33% 1% 1% 1% 1% 1% 1% 1% Amway India Enterprises Pvt Ltd Eureka Forbes Ltd Dell India Pvt Ltd TV 18 Home Shopping Network Ltd Orflame India Pvt Ltd Tupperware India Pvt Ltd Herbalife International India Pvt Ltd Rediff.come India Ltd Forever Living Products India Pvt Ltd Modicare Ltd TVC Skyshop Ltd Times Internet Ltd Telebrands India Pvt Ltd Asian Sky Shop Ltd Avon Beauty Products India Pvt Ltd - AMC Cookware India Pvt Ltd Yahoo Web Services India Pvt Ltd Sify Ltd Indiaplaza India Pvt Ltd Others
    40. 40. Non-Store Retailing Brand Shares % 2010 18% 10% 8% 4% 4% 4% 2% 4% 2% 2% 1% 1% 1% 1% 32% 1% 1% 1% 1% 1% 1% Amway India Enterprises Pvt Ltd Eureka Forbes Ltd Dell India Pvt Ltd TV 18 Home Shopping Network Ltd Orflame India Pvt Ltd Tupperware India Pvt Ltd Herbalife International India Pvt Ltd Rediff.come India Ltd Forever Living Products India Pvt Ltd Modicare Ltd TVC Skyshop Ltd Times Internet Ltd Telebrands India Pvt Ltd Asian Sky Shop Ltd Avon Beauty Products India Pvt Ltd - AMC Cookware India Pvt Ltd Yahoo Web Services India Pvt Ltd Sify Ltd Indiaplaza India Pvt Ltd Others
    41. 41. Sales in Non-Store Retailing 2009 Direct Selling 56% Homeshopping 9% Internet Retailing 35% Vending 0% 2009
    42. 42. Sales in Non-Store Retailing 2010 Direct Selling 53% Internet Retailing 37% Homeshoppin g 10% Vending 0% 2010
    43. 43. Agenda Store-based Grocery Non-Grocery Non Store-based Internet Direct
    44. 44. Internet Retailing Shopping in India on the internet is not that common, but it is nevertheless very important, due to a number of factors, namely prospective middle-class income growth, potential people with computers to increase, and convenience.
    45. 45. Some Internet Retailers
    46. 46. Important Fact Internet Retailing experienced a 7% increase in just 3 years, i.e. from 2008 to 2010, and this number is yet to increase in the coming decade!
    47. 47. Summary Store-based Grocery Non-Grocery Non Store-based Internet Direct
    48. 48. References/Image Credits Retailing in India. (2011, March). Euromonitor International. Retrieved from Passport. http://4.bp.blogspot.com/-QGy_a7dEzjU/TVzpgmyj3NI/AAAAAAAABFY/9b1vFK4aLeU/s1600/Indian-Markets.jpg http://www.skyscrapercity.com/showthread.php?t=213139&page=37 http://www.india-briefing.com/news/wp-content/uploads/indiabriefing/u969/walmart.jpg http://www.watblog.com/wp-content/uploads/2009/07/online-retail.jpg http://cdn.cagle.com/working/080605/kowsar.jpg http://singularityweblog.zippykidcdn.com/wp-content/uploads/2011/03/exponential-growth.jpg http://startupblog.files.wordpress.com/2008/08/indian-convenience-store5.jpg http://image1.masterfile.com/em_w/00/55/62/700-00556262w.jpg http://www.coffeeandvanilla.com/wordpress/wp-content/uploads/2008/05/tabac-zombie-1.jpg http://www.marriagecontractors.com/images/cool-drinks.jpg http://annahoverly.blogspot.com/ http://indiatoday.intoday.in/story/food-inflation-plunges-to-four-year-low/1/165410.html http://4.bp.blogspot.com/-Tg8wjX1-kxU/TtCflUfyLJI/AAAAAAAADhc/aUs2rOPwnhM/s1600/kolkatashop.jpg http://upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Spice_market-India.jpg/1024px-Spice_market-India.jpg http://chieforganizer.org/wp-content/uploads/2009/10/india.walmart.jpg http://media.photobucket.com/image/recent/silal/DSC_0465.jpg http://blog.emap.com/Natalie_Berg/files/2011/01/future-group.jpg http://www.chitkara.edu.in/cbs/industry-academia-collaboration/ http://www.guardian.co.uk/tv-and-radio/2009/oct/31/grewals-the-family-channel-4 http://photogallery.maharashtratimes.indiatimes.com/articleshow/6070865.cms http://www.eurobrandsindia.com/blog/wp-content/uploads/2010/09/depositphotos_1959859_l.jpg?w=300 http://www.indiapost.com/wp-content/uploads/2011/10/RBI.jpg http://www.forum4finance.com/wp-content/uploads/2009/12/GST-27-400x366.jpg http://www.agreementtemplate.org/wp-content/uploads/2011/08/Franchise-Agreement-Template.jpg http://1.bp.blogspot.com/-QFKQ28yldP8/Tu0cD3QmCGI/AAAAAAAAA6E/pOV9vD1xrSU/s1600/India-FDI-retail-protest.jpg http://indiafdiwatch.org/typo3temp/pics/50c898d8da.jpg http://www.timesunion.com/news/article/Indian-shops-protest-entry-of-foreign-retail-2337428.php http://www.amway.in/HomePage.aspx http://www.eureka-forbes-india.com/ http://www.dell.com/ http://www.indiaplaza.com/ http://www.cry.org/marathon/mum10/images/ebaylogo.gif http://www.herbalife.com/ http://in.yahoo.com/ http://www.latestjobsindia.com/wp-content/uploads/2008/07/Hindustan-Lever-Ltd.jpg http://www.addzo.com/image?id=5523 http://www.earningdiary.com/wp-content/uploads/2011/12/HomeShop18_com_Logo.png
    49. 49. References/Image Credits http://www.daybreakingnews.com/post/Atos-which-is-one-of-the-famous-information-technology-companies-will- ban-e-mail.aspx http://2.bp.blogspot.com/- 3O1hfgHAx0M/TaP72drb_rI/AAAAAAAAlnE/uNW3Gg4eVUY/s1600/bangalore_traffic.jpg http://www.visualphotos.com/image/2x4719736/stack_of_indian_fifty_rupee_banknotes http://www.inboundlogistics.com/cms/article/the-bright-side-of-logistics-in-india/ http://ismashphone.com/images/iphone-productivity-apps.jpg http://budgetsimple.files.wordpress.com/2011/12/piggy-bank.jpg http://www.littleabout.com/cim/10-rupee-coin-symbol.jpg http://iifmglobal.com/images/scroll-img/large/management-college-class-room-environment.jpg http://office.microsoft.com/en-us/templates/business-store-hours-TC030006405.aspx http://www.southasiamail.com/ http://indianprofessionals.org/wpimages/wpf5036d24.jpg http://www.ehow.com/how_2240128_identify-fake-watch.html http://www.notofakes.com/Resources/Sectors/LuxuryandFashionGoods/tabid/198/Default.aspx http://www.ecab.it/info-24h.html http://www.goingwithmygut.com/.a/6a00e55404668688330120a9689a74970b-pi http://images.zaazu.com/img/male09-male-happy-smiley-smiley-emoticon-000048-facebook.gif http://www.bizindia.net/uploads/tphome/images/2010/India%20shopping%20mall.jpg http://img.scoop.it/4ie3yc50uHXBwUXhmrtLozl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ http://images.idiva.com/media/photogallery/2011/Jun/bnaires_wedding_600x450.jpg http://farm5.static.flickr.com/4057/4498830387_e37e542b6b.jpg http://carimg.sulekha.com/automotive-albums/default/original/india_retail.jpg http://www.travelvantage.com/vwphotos/india-cox-25.jpg http://www.prabhupada.org/rama/wp-content/uploads/high1769788.jpg http://www.opinion-maker.org/wp-content/uploads/2011/03/Indian-rich-and-poor-just-accross-the-wall.jpg http://www.newdelhiairport.in/images/India-rich-cultural.jpg http://blogs.voanews.com/pho http://i.dailymail.co.uk/i/pix/2011/10/27/article-0-0E8B33FF00000578- 821_634x422.jpgtos/files/2011/11/AP_India_Workers_Protest_23nov11-878x591.jpg http://i.dailymail.co.uk/i/pix/2009/03/06/article-0-03C5CF44000005DC-959_468x345.jpg http://www.youthkiawaaz.com/wp-content/uploads/2011/01/indian-NGO.jpg http://4.bp.blogspot.com/-jLccAfTzz0c/TeXdaCe7JoI/AAAAAAAACeE/qDeBoUViUV8/s1600/paanshop1.jpg http://www.travelindia-guide.com/travel_india_images/festivals/Diwali-dhanteras.jpg http://www.theoriginof.com/images/food-stuff/paan/paan.jpg http://upload.wikimedia.org/wikipedia/commons/thumb/f/f1/Paan60.jpg/250px-Paan60.jpg http://www.clipartpal.com/_thumbs/pd/education/award_ribbon_red.png http://www.indiaretailing.com/upload/newsimage/pantaloon-ad(1).gif http://imageshack.us/photo/my-images/401/titan170px3es.gif/ http://upload.wikimedia.org/wikipedia/commons/c/c8/RIL_retail.jpg http://www.retailangle.com/images/future_value_retail.JPG http://www.tsin.co.in/images/lg.jpg http://topnews.in/files/Tata-logo.png
    50. 50. Recommended Reading
    51. 51. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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