Product Placements: 
The Case of Bollywood Movies 
Prof. Sameer Mathur, 
Ph.D. 
1
Sameer Mathur 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Professor 2009 – 2013 
Ph.D...
Overview 
Product Placements 
Examples from 
Bollywood 
© Sameer Mathur 3
Product Placements 
An effective way to reach an increasingly 
fragmented audience 
Traditional commercials have low retur...
My Name Is Khan 
© Sameer Mathur 5
My Name Is Khan 
https://www.youtube.com/watch?v=gGsmv_tximM 
© Sameer Mathur 6
My Name Is Khan 
© Sameer Mathur 7
Tag Heuer- DON 
© Sameer Mathur 8
SRK launches new TAG models 
© Sameer Mathur 9
Singapore Tourism 
10 
© Sameer Mathur 10
Attracting tourists from India to visit Singapor11e 11
Attracting tourists from India to visit Singapor1e2 12
Verve Magazine in Dostana 
© Sameer Mathur 13
Verve Magazine - Dostana 
14 
© Sameer Mathur 14
Coca Cola- Dhoom 2 
15 
© Sameer Mathur 15
Fevicol - Dabbang 2 
16 
© Sameer Mathur 16
Hermes Kelly Ostrich: Handbags 
Bagwati 
© Sameer Mathur 17
BMW Motorcycles in Dhoom 3 
18 
© Sameer Mathur 18
Summary: Product Placements 
An effective way to reach an increasingly 
fragmented audience 
Traditional commercials have ...
Credits 
• http://www.skyscrapercity.com/showthread.php?t=368235 
• https://www.youtube.com/watch?v=gGsmv_tximM 
• https:/...
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
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Product Placements: The Case of Bollywood Movies

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Product Placements: The Case of Bollywood Movies

  1. 1. Product Placements: The Case of Bollywood Movies Prof. Sameer Mathur, Ph.D. 1
  2. 2. Sameer Mathur Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 2 © Sameer Mathur Harshit Khaitan BTech, IIT Kanpur 2
  3. 3. Overview Product Placements Examples from Bollywood © Sameer Mathur 3
  4. 4. Product Placements An effective way to reach an increasingly fragmented audience Traditional commercials have low return, as consumers skip through them Smoothly woven into the content, these turn out to have larger impact on the consumers © Sameer Mathur 4
  5. 5. My Name Is Khan © Sameer Mathur 5
  6. 6. My Name Is Khan https://www.youtube.com/watch?v=gGsmv_tximM © Sameer Mathur 6
  7. 7. My Name Is Khan © Sameer Mathur 7
  8. 8. Tag Heuer- DON © Sameer Mathur 8
  9. 9. SRK launches new TAG models © Sameer Mathur 9
  10. 10. Singapore Tourism 10 © Sameer Mathur 10
  11. 11. Attracting tourists from India to visit Singapor11e 11
  12. 12. Attracting tourists from India to visit Singapor1e2 12
  13. 13. Verve Magazine in Dostana © Sameer Mathur 13
  14. 14. Verve Magazine - Dostana 14 © Sameer Mathur 14
  15. 15. Coca Cola- Dhoom 2 15 © Sameer Mathur 15
  16. 16. Fevicol - Dabbang 2 16 © Sameer Mathur 16
  17. 17. Hermes Kelly Ostrich: Handbags Bagwati © Sameer Mathur 17
  18. 18. BMW Motorcycles in Dhoom 3 18 © Sameer Mathur 18
  19. 19. Summary: Product Placements An effective way to reach an increasingly fragmented audience Traditional commercials have low return, as consumers skip through them Smoothly woven into the content, these turn out to have larger impact on the consumers © Sameer Mathur 19
  20. 20. Credits • http://www.skyscrapercity.com/showthread.php?t=368235 • https://www.youtube.com/watch?v=gGsmv_tximM • https://www.youtube.com/watch?v=t8aSIjSQzAo • https://www.youtube.com/watch?v=S_XrhLhvwrc • https://www.youtube.com/watch?v=_cJRiAfr2PE • http://www.brandchannel.com/home/post/Bollywood-Bodyguard- Product-Placement.aspx • http://www.business-standard.com/article/management/bollywood-cinema- ing-product-placements-110053100067_1.html © Sameer Mathur 20
  21. 21. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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