Colossal Product Failures

Colossal Sameer Mathur, Ph.D. Assistant Professor (Marketing), McGill University www.smathur.com Product Failures

Sameer Mathur http://www.smathur.com Product Failure - New Coke, Sony Betamax, Kellogg’s Breakfast Mates, Flooz, Webvan

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Reasons for New Product Failure

8 Examples of New Product Failure

Inconsistent Brand Extensions

Sony Betamax

Colossal Sameer Mathur, Ph.D. Assistant Professor (Marketing), McGill University www.smathur.com Product Failures

Readings P259, Why New Products or Services Succeed or Fail P259, Marketing Reasons for New-Product Failures P260, Marketing NewsNet: What Separates New-Product Winners and Losers P261, A Look at Some Failures

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Product Upgrades: Unexpected Consequences 2. New Product Development POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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Colossal Product Failures

by Sameer Mathur on Oct 05, 2010

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Colossal Product Failures — Presentation Transcript