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Packaging and Labeling as a Marketing Strategy

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Packaging and Labeling as a Marketing Strategy - visit www.buddingmarkets.com for more information

Packaging and Labeling as a Marketing Strategy - visit www.buddingmarkets.com for more information

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  • 1. PACKAGING AND LABELING Prof. Sameer Mathur, Ph.D.
  • 2. Agenda Packaging Packaging and Labeling Packaging Objectives Functions of Labels Packaging and Branding Product Transportation and Protection
  • 3. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  • 4. Packaging All activities of designing and producing the container for a product.
  • 5. Packaging and Labeling Which chip stacks up better?
  • 6. Packaging Objectives • Identify the brand • Convey descriptive and persuasive information • Facilitate product transportation and protection • Assist at-home storage • Aid product consumption
  • 7. http://tropicana.com/?jr=1#/trop_home/home.swf
  • 8. http://tropicana.com/?jr=1#/trop_home/home.swf
  • 9. Functions of Labels • Identifies • Grades • Describes • Promotes
  • 10. Packaging and Branding Can you name this soft drink?
  • 11. Product Transportation and Protection
  • 12. Summary: Packaging Objectives • Identify the brand • Convey descriptive and persuasive information • Facilitate product transportation and protection • Assist at-home storage • Aid product consumption
  • 13. Summary Packaging Packaging and Labeling Packaging Objectives Functions of Labels Packaging and Branding Product Transportation and Protection
  • 14. Read this book “This book is the bible of Marketing” Prof. Sameer Mathur
  • 15. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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