PACKAGING 
AND 
LABELING 
Prof. Sameer Mathur, 
Ph.D.
Agenda 
Packaging 
Packaging and Labeling 
Packaging Objectives 
Functions of Labels 
Packaging and Branding 
Product Tran...
Sameer Mathur 
BuddingMarkets.com 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Profess...
Packaging 
All activities of designing 
and producing the 
container for a product.
Packaging and Labeling 
Which chip stacks up better?
Packaging Objectives 
• Identify the brand 
• Convey descriptive and persuasive information 
• Facilitate product transpor...
http://tropicana.com/?jr=1#/trop_home/home.swf
http://tropicana.com/?jr=1#/trop_home/home.swf
Functions of Labels 
• Identifies 
• Grades 
• Describes 
• Promotes
Packaging and Branding 
Can you name this soft drink?
Product Transportation and 
Protection
Summary: Packaging Objectives 
• Identify the brand 
• Convey descriptive and persuasive information 
• Facilitate product...
Summary 
Packaging 
Packaging and Labeling 
Packaging Objectives 
Functions of Labels 
Packaging and Branding 
Product Tra...
Read this book 
“This book is the 
bible of Marketing” 
Prof. Sameer Mathur
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
Packaging and Labeling as a Marketing Strategy
Packaging and Labeling as a Marketing Strategy
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Transcript of "Packaging and Labeling as a Marketing Strategy"

  1. 1. PACKAGING AND LABELING Prof. Sameer Mathur, Ph.D.
  2. 2. Agenda Packaging Packaging and Labeling Packaging Objectives Functions of Labels Packaging and Branding Product Transportation and Protection
  3. 3. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  4. 4. Packaging All activities of designing and producing the container for a product.
  5. 5. Packaging and Labeling Which chip stacks up better?
  6. 6. Packaging Objectives • Identify the brand • Convey descriptive and persuasive information • Facilitate product transportation and protection • Assist at-home storage • Aid product consumption
  7. 7. http://tropicana.com/?jr=1#/trop_home/home.swf
  8. 8. http://tropicana.com/?jr=1#/trop_home/home.swf
  9. 9. Functions of Labels • Identifies • Grades • Describes • Promotes
  10. 10. Packaging and Branding Can you name this soft drink?
  11. 11. Product Transportation and Protection
  12. 12. Summary: Packaging Objectives • Identify the brand • Convey descriptive and persuasive information • Facilitate product transportation and protection • Assist at-home storage • Aid product consumption
  13. 13. Summary Packaging Packaging and Labeling Packaging Objectives Functions of Labels Packaging and Branding Product Transportation and Protection
  14. 14. Read this book “This book is the bible of Marketing” Prof. Sameer Mathur
  15. 15. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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