Packaging and Labeling as a Marketing Strategy

Sameer Mathur, Ph.D. Assistant Professor (Marketing), McGill University www.smathur.com Packaging and Labeling

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Packaging

Which chip stacks up better ? Packaging and Labeling

Packaging Objectives
Identify the brand
Convey descriptive and persuasive information
Facilitate product transportation and protection
Assist at-home storage
Aid product consumption

http://tropicana.com/?jr=1#/trop_home/home.swf

Functions of Labels
Identifies
Grades
Describes
Promotes

Can you name this soft drink ? Packaging and Branding

Product Transportation and Protection

Summary - Packaging Objectives
Identify the brand
Convey descriptive and persuasive information
Facilitate product transportation and protection
Assist at-home storage
Aid product consumption

Readings P296, Packaging and Labeling P296, Creating Customer Value through Packaging and Labeling P298, Global Trends in Packaging

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Pricing 2. Branding POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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Packaging and Labeling as a Marketing Strategy

by Sameer Mathur on Oct 25, 2010

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Packaging and Labeling as a Marketing Strategy — Presentation Transcript