New Products and Upgrades

Sameer Mathur http://www.smathur.com New Products & Upgrades Bob buys the latest Apple product with unexpected consequences..

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

http://theoatmeal.com/comics/apple

http://theoatmeal.com/comics/apple Little did Bob know, that there was worse ahead.

Discussion Question 1

iPod Classic (2002-2007) http://en.wikipedia.org/wiki/IPod_Classic http://www.apple.com/ipodclassic/

iPod Classic (2007 - ) http://en.wikipedia.org/wiki/IPod_Classic

iPod Classic? http://buyersguide.macrumors.com/

iPod Touch – 4Gs in 31 months http://en.wikipedia.org/wiki/IPod_Touch http://www.apple.com/ipodtouch/

iPod Touch? http://buyersguide.macrumors.com/

Discussion Question 2

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Product Life Cycle 2. Colossal Product Failures POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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New Products and Upgrades

by Sameer Mathur on Oct 24, 2010

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