Middle-Class Consumers are fueling Retail growth in Emerging Markets (China, India)

HOW MIDDLE-CLASS CONSUMERS ARE FUELING
RETAIL GROWTH IN EMERGING MARKETS
Sameer Mathur, PhD (http://smathur.com)

FREE TEACHING
RESOURCES
ON MARKETING
MANAGEMENTATWWW.SMATHUR.COM
OVER 130,000 VIEWS
FROM 96DIFFERENT COUNTRIES
These presentations are part of Sameer Mathur's teaching portfolio.
They are free to view or download for non-profit, academic use.
Disclaimer: These teaching materials have been compiled from multiple, non-creditedsources for non-profit, academic use. Copyright is retained by the original content creators.
SameerMathur, Ph.D.
Assistant Professor (Marketing)
Web: www.smathur.com
Email:sameer.mathur@mcgill.ca
Twitter: @ProfessorMathur
Facebook:Click Here

3
Emerging Markets

1. Emerging Markets are growing faster than Developed Markets

BRIC Growth (since 2001)
using the A-share market
Source: http://www2.goldmansachs.com/ideas/brics/book/BRICS-and-beyond-intro.pdf

2. The Retail Industry is also growing faster in Emerging Markets

Retail Industry Growth
Source: Euromonitor

3) Global Retailers are growing faster in the East than the West

Example: Wal-Mart in China
Entered China in 1996
operates over 333stores.
Wal-Mart is purchasing Chinese supermarket Trust-Mart in the 2011 fiscal year
Source: http://www.wal-martchina.com/english/index.htm

While Wal-Mart does not yet have a strong foothold in China’s retail industry, it is showing signs of growth and potential with each passing year.
Source: Euromonitor International : Country Market Insight

Wal-Mart experienced its first market share loss in 2009-2010.
http://www.cnbc.com/id/41892621/Wal_Mart_Effect_Over_First_Market_Share_Loss_in_Decade
Source: Euromonitor International : Country Market Insight

Example: Carrefour in China
French
Entered China in 1995
6th Largest Retailer
Leading foreign retailer in China
Operate 175 hypermarkets and 425 discounters in 40 Chinese cities.
Source: Euromonitor International

Carrefour: China versus France
Q1 of 2011…
SALES ROSE BY 18%
REACHED €1.6 BILLION
SALES ROSE BY 1.3%
REACHED €9.9 BILLION
http://www.marketwatch.com/story/carrefour-sales-rise-on-brazil-china-growth-2011-04-14

Organized Retail in India

4. Middle-Class Consumers are fueling retail growth

18
A family in Bangalore

19
Commuters in New Delhi

20
A “Chawl”in Mumbai

Middle-Class Consumers: India

Middle-Class Consumers: India
Limited
Ability-To-Pay

The rise of the Middle Class

Also in China..

..and across the world
Source: Second Among Equals: The Middle-Class Kingdoms of India and China, by Surjit S. Bhalla

SUMMARY
Middle-Class Consumers are fueling retail growth in Emerging Markets

FREE TEACHING
RESOURCES
ON MARKETING
MANAGEMENTATWWW.SMATHUR.COM
OVER 130,000 VIEWS
FROM 96DIFFERENT COUNTRIES
These presentations are part of Sameer Mathur's teaching portfolio.
They are free to view or download for non-profit, academic use.
Disclaimer: These teaching materials have been compiled from multiple, non-creditedsources for non-profit, academic use. Copyright is retained by the original content creators.
SameerMathur, Ph.D.
Assistant Professor (Marketing)
Web: www.smathur.com
Email:sameer.mathur@mcgill.ca
Twitter: @ProfessorMathur
Facebook:Click Here

http://www.smathur.com	215
http://smathur.com	85

Middle-Class Consumers are fueling Retail growth in Emerging Markets (China, India)

by Sameer Mathur on Jun 15, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 300

Statistics

Middle-Class Consumers are fueling Retail growth in Emerging Markets (China, India) — Presentation Transcript