McGill University MGCR 352 Course Administration Information

Sameer Mathur http://www.smathur.com MGCR 352 Marketing Management I Course Information

Grades – Percentages – GPA

Overall Class Average

Access Course Materials

TODO - Access Course Materials

MGCR 352 Course Organization

TODO – Group work

MGCR 352 Marketing Applications

Grading Criteria for Application Questions

Grading Criteria 1

Grading Criteria 2

Grading Criteria 3

Grading Criteria 4

Application Question - Logistics

MGCR 352 Marketing Cases

Grading Criteria for Marketing Cases

Grading Criteria 1

Grading Criteria 2

Grading Criteria 3

Grading Criteria 4

Grading Criteria 4 (continued)

MGCR 352 Marketing Plan

MGCR 352 Course Materials Textbook (Recommended)

Marketing 7th Canadian edition Frederick Crane, Roger Kerin, Steven Hartley, William Rudelius 624 pages Print ISBN-10: 0-07-098494-8 eText ISBN-10: 0-13-508459-8 MGCR 352 Textbook

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Sameer Mathur http://www.smathur.com MGCR 352 Marketing Management I Course Information

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McGill University MGCR 352 Course Administration Information

by Sameer Mathur on Sep 07, 2010

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