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McGill Library Resources

by Sameer Mathur on Sep 19, 2010

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Information on using Mcgill University's Business Library to access online databases

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Information on using Mcgill University's Business Library to access online databases

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MGCR 352
The library purchases multiple copies of your required textbooks and a coursepack for each class taught in the faculty. These are available for short term loan, usually three hours. You can request them from our loans desk.
We provide a mix of silent study and group study spaces including bookable groups rooms. These can be booked online. The closest ones are in the HSSL which is just across the street from Bronfman
Our library is open most evenings and on Saturday. If you require access to the library outside these hours, the HSSL has extended hours and is just across the street.
Our website is the access point to the information resources of the library as well as information about the library.
The library makes it resources available to you remotely via our Virtual Private Network (VPN). You can find instructions on our website.
Our Librarians on the information desk, chat, phone, email are available to assist you with finding research for your assignments.
In Hoovers, click “ Link to full text ” for the detailed company snapshot. For more competitor information, use the resources on the Company research subject guide: http://www.mcgill.ca/library/library-findinfo/subjects/management/company/
Search by industry or company by entering a keyword the search box
To make a good marketing plan, you have to know your customer. Who is the customer? Female, homeowner, middle aged, well educated, in the work force Age, earnings, occupations, what they read, where the shop, etc.
Global Market Information Database is now called Passport. To search, enter your search term in the box in the top right corner. Also use the “Consumer Lifestyle Report” by selecting “Countries and Consumers” and then selecting a country from the left side.
Use the Consumer & Demographic Research subject guide online: http://www.mcgill.ca/library/library-findinfo/subjects/management/consumers/
Graham
Graham
Graham
Graham
Graham
Graham
To make a good marketing plan, you have to know your customer. Who is the customer? Female, homeowner, middle aged, well educated, in the work force Age, earnings, occupations, what they read, where the shop, etc.
Use our Market Share Research guide for more resources on market share: http://www.mcgill.ca/library/library-findinfo/subjects/management/marketshare/
Use our Market Share Research guide for more resources on market share: http://www.mcgill.ca/library/library-findinfo/subjects/management/marketshare/
Who is the #1 company for selling tools? Black and Decker
In addition to the sources on the Companies subject guide, like Hoovers, GMID, eMarketer, also look at journal articles for competitor information.
We have a number of tours and workshops scheduled. You will want to attend one of these sessions to ensure that you can make the best use of our resources for your assignments and projects. To see full schedule, go to library website: www.mcgill.ca/library

McGill Library Resources — Presentation Transcript

Dawn McKinnon Marketing Librarian
- McGill Library
- Company Research
- Customers
- Markets
- Competitors
Monday 1-3:30 Tuesday 3:30-5 Wednesday 1-3:30 Thursday 1-3:30
- Service hours:
- Monday to Friday
- 8am to 10pm
- Saturday to Sunday 10am to 6pm
- Open for studying 24/7
Temporary Hours: 10am-6pm
http://www.flickr.com/photos/declanjewell/2506625051/
- PSFK.com
- Trendwatching.com
http://www.flickr.com/photos/bcymet/3564484236/
http://www.clippergirl.com/tlcs-extreme-couponing-premieres-wednesday-april-6
- PMB Online (what they buy, read, where they shop)
- Market Research Handbook
- eMarketer (anything technological)
- Canadian Social Trends
Total Number of Canadians—not the number they sampled
Sample Size NOTE! This is a projection. They surveyed ~12 000 people and then extrapolated to the entire Canadian population
Of people surveyed who reported that they always look at coupons, 1 347 000 were women
Or 67.1% were women
But, in terms of across the country, 9 % of Canadian women reported that they always look at coupons
Index is meant to compare the % the group makes up in the population in general, to the % they make up in this category That is, 45-54 year olds make up 17.4% of the population in general but 23.8% of this category
http://www.flickr.com/photos/97335141@N00/4410203424/sizes/l/in/photostream/
- Who are the competitors?
- What is their share of the market?
- What is their focus?
- Hoover ’ s Company Records
- Business Source Complete
- ABI/Inform
Tours Finding the Right Stuff Thurs. Sept. 15 @ 11am Wed. Sept. 21 @ 2pm Tues. Oct. 4 @ 2:30pm Thurs. Oct. 6 @ 11am
Information Desk Dawn McKinnon 514-398-4690 ext. 00865 [email_address] 514-398-5499 [email_address]

McGill Library Resources

by Sameer Mathur on Sep 19, 2010

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McGill Library Resources — Presentation Transcript