Marketing Channels, Distribution

Sameer Mathur http://www.smathur.com Marketing Channels

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Marketing Channel

Value Delivery Network

Importance

Strong Distribution as a Competitive Threat
FedEx improved its distribution by acquiring Kinko’s in 2004

Channel Members Add Value

Intermediaries Minimize Transactions

Channel Member Functions

Channel Length

Conventional vs. Vertical Marketing Channel

Channel Conflict

Franchising

Franchise Examples

Starbucks Locations

SUMMARY: Marketing Channel

Readings P364, 14. Managing Marketing Channels and Supply Chains P366, Nature and Importance of Marketing Channels P366, Defining Marketing Channels of Distribution P366, Value Created by Intermediaries P368, Consumer Benefits from Intermediaries P368, Channel Structure and Organization P368, Marketing Channels for Consumer Goods and Services P370, Marketing Channels for Business Goods and Services P372, A Closer Look at Channel Intermediaries P373, Vertical Marketing Systems and Channel Partnerships P375, Channel Choice and Management P375, Factors Affecting Channel Choice and Management P376, Channel Design Considerations

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Direct Marketing 2. Retailing POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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Marketing Channels, Distribution

by Sameer Mathur on Nov 02, 2010

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Marketing Channels, Distribution — Presentation Transcript