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(Kotler, Chap. 15-1) What Major Types Of Marketing Intermediaries Occupy This Sector?

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(Kotler, Chap. 15-1) What Major Types Of Marketing Intermediaries Occupy This Sector?

(Kotler, Chap. 15-1) What Major Types Of Marketing Intermediaries Occupy This Sector?

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  • 1. Retailing, Wholesaling : What Major Types of Marketing Intermediaries Occupy This Sector? Kotler, Chapter 15 Prof. Sameer Mathur, Ph.D. Prof. Prem P. Dewani, Ph.D.
  • 2. Sameer Mathur BuddingMarkets.com IIM, Lucknow, Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 BTech, Indian Institute of Technology, Roorkee 1995 – 1999 2 Prem Prakash Dewani IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013
  • 3. Contents Major types of Marketing Intermediaries 1)Retailers 2)Wholesaling 3)Logistical organization Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 4. Major Marketing Intermediaries Marketing Management | Kotler and Keller
  • 5. Retailing Retailing includes all the activities in selling goods or services directly to final customers for personal, nonbusiness use. Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 6. 1.Store Retailers Specialty Store Department Store Supermarket Convenience Store Discount Store E xtreme Value Store Drug Store Marketing Management | Kotler and Keller
  • 7. 2.Non Store Retailers Direct selling Direct marketing Automatic vending Buying service Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 8. 3.Corporate Retailers & Franchisors Consumer cooperative Retailer cooperative Franchise Organization Merchadising Conglomerate Marketing Management | Kotler and Keller
  • 9. Wholesaling Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use. Marketing Management | Kotler and Keller
  • 10. Wholesaling It excludes manufacturers and farmers because they are engaged primarily in production, and it excludes retailers. Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 11. Wholesaling TYPES OF WHOLESALING MERCHANT WHOLESALERS AGENTS AND BROKERS MANUFACTURER S AND OTHERS Marketing Management | Kotler and Keller
  • 12. Merchant Wholesalers Vs Agents Merchant Wholesalers Agent Independently Owned Independently Owned Take Title Do Not Take Title Limited Services Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 13. Merchant Wholesalers Marketing Management | Kotler and Keller
  • 14. Market Logistics Market logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit. Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 15. Illustration: Market Logistics Marketing Management | Kotler and Keller
  • 16. Summary Type of Retailers: The major types of Stores Retailers , Nonstore retailers, Corporate Retailing & Franchising Types of wholesalers: Merchant wholesalers, brokers and agents, Major Market Logistics Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 17. Image Credits http://www.collin.edu/ce/courses/retail_manage.html http://www.slideshare.net/365ezone/managing-retailing-wholesaling-and-market-logistics http://courses.unt.edu/kt3650_17/sld001.htm http://courses.unt.edu/kt3650_17/sld002.htm http://www.digimouth.com/news/the-mobile-store-to-launch-its-private-label-handsets. html http://fashioncityz.blogspot.in/2013/05/latest-diamond-jewellery-designs-tanishq.html http://www.unionsquareshop.com/pages/bloomingdales.html http://veganguineapig.blogspot.in/2010/11/krogers-vegantastic-oasis.html http://albertaretail.blogspot.in/2011/02/ease-convenience-availability-7-eleven.html http://faking.in/2012/02/after-buying-letsbuy-flipkart-eyeing-on-the-american-whale-amazon- com/ Marketing Management | Kotler and Keller
  • 18. Image Credits http://tupperwareforyou.webs.com http://archive.wzzm13.com/news/story.aspx?storyid=151538 http://travel.sulekha.com/big-bazar-the-one-stop-shop_chennai-travelogue-4171.htm http://investorplace.com/2012/12/walgreens-to-pay-16m-for-illegal-dumping/#. U3WxiIaQZnA http://www.agricorner.com/walmart-launches-healthy-foods-initiative-to-reduce-salt- sugar-and-fats/ http://us-machine.com http://www.trademarkia.com/united-buying-service-74506687.html http://pitchonnet.com/blog/2007/08/06/reliance-mart-almost-lost-in-2-2-lakh-square-feet/ http://www.goodfoodworld.com/2010/11/skagit-food-co-op-not-too-small-not-too-big- just-right/ Prof. Mathur & Prof. Dewani, www.BuddingMarkets.com
  • 19. Image Credits http://marketingthanks.blogspot.in/2011/07/dikecewakan-ace-hardware.html http://www.kickplate.co.uk/epages/es113650.sf/en_GB/?ObjectPath=/Shops/es11365 0_shop/Categories http://futuregroup.in http://www.yelp.com/biz/jpb-transport-and-logistics-pty-ltd-kewdale http://correio-e100credibilidade.blogspot.in/2008_01_01_archive.html http://www.domaindesignagency.com/logo-design-sample/jcs-logistics/ http://tiftongeorgia.blogspot.in http://money.cnn.com/magazines/fortune/most-admired/2013/snapshots/2649.html http://afewshortcuts.com/2012/03/free-60-day-membership-to-bjs-wholesale/ http://icandystocks.blogspot.in/2013/03/stock-wise-summary-of-brokerage-views. html Marketing Management | Kotler and Keller
  • 20. Sameer Mathur BuddingMarkets.com IIM, Lucknow, Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 BTech, Indian Institute of Technology, Roorkee 1995 – 1999 2 0 Prem Prakash Dewani IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013
  • 21. Over 1 Million views from more than 100 countries Top 1% most viewed www.BuddingMarkets.com Prof. Sameer Mathur Over 250 presentations on Marketing