Jugaad - Innovation in India

JUGAAD: INNOVATION IN INDIA
Sameer Mathur, PhD (http://smathur.com)

FREE TEACHING
RESOURCES
ON MARKETING
MANAGEMENTATWWW.SMATHUR.COM
OVER 130,000 VIEWS
FROM 96DIFFERENT COUNTRIES
These presentations are part of Sameer Mathur's teaching portfolio.
They are free to view or download for non-profit, academic use.
Disclaimer: These teaching materials have been compiled from multiple, non-creditedsources for non-profit, academic use. Copyright is retained by the original content creators.
SameerMathur, Ph.D.
Assistant Professor (Marketing)
Web: www.smathur.com
Email:sameer.mathur@mcgill.ca
Twitter: @ProfessorMathur
Facebook:Click Here

Jugaad
An improvised motor vehicles, locally made in India
Used in rural India as inexpensive transportation

Jugaad vehicle powered by an agricultural water-pump engine

Inexpensive rural transport

The Unique Indian Context
No gears; the breaks may not work

India: Where the BMW coexists with the jugaad

Did they buy tickets?

The More The Merrier
Safety
Road worthiness
Laws, Regulation
Don’t care, Don’t know,
Can’t afford it

Traveling Handyman
He can repair a pressure cooker, gas cylinder connection and more

The BalMandirPublic School bus

Recommended Reading
http://www.economist.com/node/13754045?story_id=13754045

FREE TEACHING
RESOURCES
ON MARKETING
MANAGEMENTATWWW.SMATHUR.COM
OVER 130,000 VIEWS
FROM 96DIFFERENT COUNTRIES
These presentations are part of Sameer Mathur's teaching portfolio.
They are free to view or download for non-profit, academic use.
Disclaimer: These teaching materials have been compiled from multiple, non-creditedsources for non-profit, academic use. Copyright is retained by the original content creators.
SameerMathur, Ph.D.
Assistant Professor (Marketing)
Web: www.smathur.com
Email:sameer.mathur@mcgill.ca
Twitter: @ProfessorMathur
Facebook:Click Here

http://www.smathur.com	214
http://smathur.com	81
http://parkhe.typepad.com	51

Jugaad - Innovation in India

by Sameer Mathur on Jul 16, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 346

Statistics

Jugaad - Innovation in India — Presentation Transcript