Jugaad - Innovation in India

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Jugaad - Innovation in India

  1. 1. JUGAAD INNOVATION IN INDIA Prof. Sameer Mathur, Ph.D.
  2. 2. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  3. 3. Jugaad • An improvised motor vehicles, locally made in India. • Used in rural India as inexpensive transportation.
  4. 4. Jugaad vehicle powered by an agricultural water-pump engine
  5. 5. Inexpensive Rural Transport
  6. 6. No gears; the Breaks may not work
  7. 7. India: Where the BMW coexists with the Jugaad
  8. 8. Did they Buy Tickets?
  9. 9. The More the Merrier • Safety • Road worthiness • Laws, Regulation Don’t Know, Don’t Care, Can’t Afford it!
  10. 10. Traveling Handyman He can repair a pressure cooker, gas cylinder connection and more!
  11. 11. The Bal Mandir Public School Bus
  12. 12. Recommended Reading http://www.economist.com/node/13754045 ?story_id=13754045
  13. 13. Recommended Reading
  14. 14. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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