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Overview 
Just What is a Brand? 
Which are the best Global Brands? 
A Historical Perspective of Branding 
© Sameer Mathur ...
Sameer Mathur 
BuddingMarkets.com 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Profess...
What is a Brand? 
© Sameer Mathur 4
What is a Brand? 
"Name, term, design, 
symbol, or any other 
feature that identifies one 
seller's good or service 
as di...
What is a Brand? 
http://www.youtube.com/watch?v=JKIAOZZritk 
© Sameer Mathur 6
History of Branding 
http://www.youtube.com/watch?v=X5rx4m2DL-A 
© Sameer Mathur 7
Best Global Brands 
Why is Apple #1 ? 
© Sameer Mathur 9
Indian Brands ? 
© Sameer Mathur 11
Overview 
Just What is a Brand? 
Which are the best Global Brands? 
A Historical Perspective of Branding 
© Sameer Mathur ...
Credits 
What is a Brand 
http://www.youtube.com/watch?v=JKIAOZZritk 
History of Branding 
http://www.youtube.com/watch?v=...
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
Introduction to Branding
Introduction to Branding
Introduction to Branding
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Introduction to Branding

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Introduction to Branding

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  • http://www.youtube.com/watch?v=JKIAOZZritk
  • http://www.youtube.com/watch?v=X5rx4m2DL-A
  • Transcript of "Introduction to Branding"

    1. 1. Overview Just What is a Brand? Which are the best Global Brands? A Historical Perspective of Branding © Sameer Mathur 2
    2. 2. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 3
    3. 3. What is a Brand? © Sameer Mathur 4
    4. 4. What is a Brand? "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." © Sameer Mathur 5
    5. 5. What is a Brand? http://www.youtube.com/watch?v=JKIAOZZritk © Sameer Mathur 6
    6. 6. History of Branding http://www.youtube.com/watch?v=X5rx4m2DL-A © Sameer Mathur 7
    7. 7. Best Global Brands in 2013 © Sameer Mathur 8
    8. 8. Best Global Brands Why is Apple #1 ? © Sameer Mathur 9
    9. 9. Asian Brands ? © Sameer Mathur 10
    10. 10. Indian Brands ? © Sameer Mathur 11
    11. 11. Overview Just What is a Brand? Which are the best Global Brands? A Historical Perspective of Branding © Sameer Mathur 12
    12. 12. Credits What is a Brand http://www.youtube.com/watch?v=JKIAOZZritk History of Branding http://www.youtube.com/watch?v=X5rx4m2DL-A © Sameer Mathur 13
    13. 13. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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