How Environmental Forces Influence Marketing

Sameer Mathur http://www.smathur.com How Environmental Forces Influence Marketing (Aging, Obesity, Diversity, Boomers, Bottom of the Pyramid, Open Source Software, Cola Wars, Made in China, Microsoft, Facebook)

Social Forces influence Marketing

1945 1965 1976 1994 Baby Boomers Generation X Generation Y Mature Market An Aging population in North America

Obesity is a big problem

Economic Forces influence Marketing

Mature Market

The Bottom of the Economic Pyramid

Technological Forces influence Marketing

“ Is Open Source ready for primetime?”

It depends. “ Is Open Source ready for primetime?”

Competitive Forces influence Marketing

China makes almost everything

Regulatory Forces influence Marketing

before facebook after facebook Who cares about privacy?

SUMMARY: Environmental Forces impact Marketing

Readings P68, 3. Scanning the Marketing Environment P71, The Importance of Environmental Scanning P71, Tracking Environmental Trends P72, An Environmental Scan of Canada P72, Social Forces P72, Demographics P76, Culture P79, Economic Forces P79, Macroeconomic Conditions P80, Consumer Income P81, Technological Forces P81, Technology’s Impact on Marketers P82, Technology’s Impact on Customers P84, Competitive Forces P84, Alternative Forms of Competition P84, Components of Competition P85, Small Businesses as Competitors P85, Pure-Play Online Competitors P85, Regulatory Forces P85, Protecting Competition and Consumers P87, Self-Regulation P87, Consumerism

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 35,000 views by Management students and business professionals from over 74 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. Consumer Decision Process 2. How to Analyze a Marketing Case? Tyler Pet Foods POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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How Environmental Forces Influence Marketing

by Sameer Mathur on Sep 28, 2010

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