What Color Is Your Parachute? A Practical Manual For Job Hunters & Career Changers By Richards N. Bolles # Google Is Your New Resume.

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What Color Is Your Parachute? A Practical Manual For Job Hunters & Career Changers By Richards N. Bolles # Google Is Your New Resume.

What Color Is Your Parachute? A Practical Manual For Job Hunters & Career Changers By Richards N. Bolles # Google Is Your New Resume.

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  • 1. is Your New Resume 1 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 2. Prof. Sameer Mathur Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 2 http://www.BuddingMarkets.com © Sameer Mathur 2
  • 3. 3 There is everything you can do about this New Google Resume of Yours.. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 4. Start Something on Your Own.. 4 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 5. 5 Start your own Website, Webcasts, Photo album, start a blog and write about topics relevant to your field, to build your leadership experience, expand your network, and show a proven interest in a new field. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 6. 6 Starting your own enterprise shows initiative, creativity, and commitment. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 7. 7 Post-Google Resume-Building There are four things to make a rich keyword, you can do: Edit, Fill in, Expand & Add. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 8. A List of Adjectives 8 1 Edit Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 9. 9 Make a list of Adjectives you’d like the employer to think of, when they consider hiring you. For example about: Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 10. Inventive Honest 10 Professional ? Educa tions? ? Hard working ? Disciplined? ? Trustworthy ? Experienced? Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 11. 11 Make a list of adjectives Google yourself and read over everything the search engine pulls up about you, Go over any pages you have put up on social sites, Remove anything you posted there, or allowed other to post, that might cause contradict impression. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 12. 12 2 Fill In (Complete Profile) Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 13. 13 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 14. 14 Keep Each Profile up-to-date & Completely filled-out profile on any sites like LinkedIn, Twitter, Facebook, MySpace, Pinterest, or Youtube… Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 15. 15 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 16. 16 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 17. 17 3 Expand Your Presence on Internet Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 18. 18 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 19. 19 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 20. 20 Forums • Professional Sites/Social networking sites have forums, or groups, or pages devoted to particular subjects Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 21. 21 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 22. 22 Blogs • A discussion or informational site published on the Internet • Consisting of discrete entries ("posts") typically displayed in reverse chronological order Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 23. 23 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 24. 24 Twitter • Online social networking and microblogging service that enables users to send and read short 140-character text messages. • Google is indexing all those hashtags and tweets. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 25. 25 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 26. 26 Videos • People like to see you, not just read you. Flip video camcorder, smartphones which usually can do video, champion of course is YouTube ( 1 billion users, 4billion views per day). Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 27. 27 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 28. 28 4 Add Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 29. 29 A Starter Kit for Writing Your Resume Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 30. 30 Think of your working and personal skills, Your Work Experience that you believe you possess innately. Be quantitative (e.g. mention dates, percentages, dollars, money or time saved, brand name, etc.) Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 31. 31 Volunteer, Community, and Unpaid Work 1 e.g. School, College, Community Service, or special needs organization. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 32. 32 Educational Mention your Awards, Promotions or Achievements, Scholarships, contributions, while you were studying. 2 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 33. 33 3 Sales and Account Management If you have ever been in sales, mention your achievements e.g. your contributions in revenue generation of your company. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 34. 34 Responsibility Describe your responsibility of your role in your present/Previous job. 4 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 35. 35 Events or Conference Planning or Logistical Management 5 If you have organized any event or conference, describe time, place, volume of people & budget. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 36. 36 Computers Mention your software & hardware experience. 6 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 37. 37 General Mention your working experience, promotions, roles, extra authority award, trainee management courses, management development programs, involvement in any special project. 7 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 38. 38 Positive Feedback 8 Describe your award within your company or industry, or organization. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 39. 39 Memberships Professional clubs, Representative on any committees ( e.g. health & safety committee) any special responsibility there. 9 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 40. 40 Published or Presented Work 10 If you had any Articles, papers, or features published in any magazines, journals, or books, mention publication & time. Also describe presentation, any conference or public speaking with volume of audience. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 41. 41 Looking Ahead Add your value 11 Explain- how do you think you would stand compared to other applicants who have same qualifications as you have Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 42. Alternatives to Classic Resume 42 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 43. 43 Cover Letter A way of introducing themselves to employers and explaining their suitability for the desired position. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 44. Create an Online portfolio 44 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 45. 45 A portfolio may be electronic (posted on the Internet)or on paper/in a notebook/ in a large display case, demonstrating your accomplishments, experience, training, commendations, or awards from the past. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 46. 46 Job or Career Portfolio “Evidence of what I Can Do and Have Done,” or “Proof of performance.” Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 47. Some Friendly Reminders About you “Pre-Google Resume” 47 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 48. 48 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 49. 49 If you are blanketing the internet, be caution about including stuff on the resume, particularly for a female, leave out address and phone number, just an e-mail address is enough. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 50. Email a nice version of Resume by the Postal service, or UPS, or FedEx 50 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 51. 51 You should mail your resume to targeted employer by embedded in body of the e-mail rather than attachment. Always send a nice version of resume by postal service, or UPS, or FedEX, etc. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 52. Format of Resume 52 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 53. 53 Resume must be nicely laid out or formatted. Use a decent-sized font, size 12 or even 14, etc. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 54. Make Pertinent Purpose of Resume “To sell you” 54 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 55. 55 A resume should have a purpose i.e. pertinent information about yourself in one place, so that when an employer Google you they find nice and concise, in contrast to all the other stuff about that Google will find, scattered all over the internet. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 56. 56 The purpose of a resume is just to get invited in for an interview, the resume’s purpose is to Sell Yourself. In person. Face to face. Not on paper. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 57. 57 So read over every single sentence in your resume and evaluate it by this one standers: “Will this item help to get me invited in? Or will this item seem too puzzling, or off-putting, or a red flag?” Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 58. Avoid non-visible or non-obvious things 58 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 59. 59 Don’t mention any non-visible or non – obvious handicap you may have. You should perform all the tasks required in respective job. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 60. Be experienced into the Language of Employer 60 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 61. 61 If you are coming out of some subculture that has its own language ( Military, clergy, etc.) get some help in translating your experience into the language of employers. E.g. “Preached” should be replaced by “Taught” Commanded” should be replaced by “Supervised” etc. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 62. Concentrate on Keywords 62 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 63. 63 “Keywords” are important if you’re posting your resume without specific employers in mind. A good article about keywords what they are, how to insert them in your resume. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 64. Does a recommendation letter benefit a job application? 64 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 65. 65 Don’t include references on your resume! References are better offered after prospective employers have had a chance to see and talk with you. Never list some body as a reference, at any time in your job-hunt, without first getting written permission to do so. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 66. 66 Be aware that your references, if they are checked out, will often be checked out over the phone, rather than in writing. But in case you may need something in writing, if your reference permit you to use their name, ask them to give the letter of recommendation to you. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 67. 67 Screen your references, “Don’t assume they’ll give you a raving recommendation”. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 68. 68 The best recommendations are thorough and specific, and having all the information at hand will make the process much easier. If you feel your preferred reference writers may turn out to be people who are by nature brutally honest, if they’ve never actually seen you at work, cannot in good conscience recommend, Don’t mention! Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 69. Hiring is essentially an Elimination Game! 69 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 70. Always remember: For an employer, hiring is essentially an elimination game. Particularly where a lot of people are applying, they’re reading over your resume looking for one thing : a reason – any reason – to eliminate you, so they can cut that stack of resumes down to a manageable number for face-to-face interviewing. 70 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 71. Where you post your resume Makes a difference 71 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 72. 72 This may guide you in your resume strategy, if you are going to post a resume to supplement what else they’ll find online about, with Google! Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 73. 73 If employers post their vacancy on a job-board such as CareerBuilder.com or Monster.com, they have to look through 219 resumes from job – hunters who respond, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 74. 74 If employers consider resumes from job-hunters who come through social media sites, such as LinkedIn or Facebook, they have to look through 116 resumes, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 75. 75 If employers post their vacancy on their own website, they have to look through 33 resumes from job – hunters who respond, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 76. 76 If the job-hunter takes the initiative to find a very specific job, rather than waiting to find a vacancy, & does this, say, by typing the name of that kind of job into a search engine, then sending resumes to any companies whose name turns up, employers only have to look through 32 applications, before they find some to interview & hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 77. 77 And if the job-hunter takes even more initiative, chooses a company where they’d like to work, and gets a referral (i.e. gets some employee within that company to recommend them), employers have to look through only 10 such candidates, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 78. Summary Google is your new resume. What an employer find out about you simply by Googling your Name, helps determine whether you get hired or not. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com © Sameer Mathur 78
  • 79. 79 Reference Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  • 80. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com