is Your New 
Resume 
1 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
Prof. Sameer Mathur 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Professor 2009 – 2013...
3 
There is everything you can do 
about this New Google Resume 
of Yours.. 
Sameer Mathur, Ph.D. (Carnegie Mellon Univers...
Start 
Something on 
Your Own.. 
4 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
5 
Start your own Website, 
Webcasts, Photo album, start a 
blog and write about topics 
relevant to your field, to build ...
6 
Starting your own 
enterprise shows initiative, 
creativity, and 
commitment. 
Sameer Mathur, Ph.D. (Carnegie Mellon Un...
7 
Post-Google Resume-Building 
There are four things to make a 
rich keyword, you can do: 
Edit, Fill in, 
Expand & Add. ...
A List of Adjectives 
8 
1 
Edit 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
9 
Make a list of Adjectives 
you’d like the employer 
to think of, when they 
consider hiring you. For 
example about: 
S...
Inventive 
Honest 
10 
Professional 
? 
Educa 
tions? 
? 
Hard 
working 
? 
Disciplined? 
? 
Trustworthy 
? 
Experienced? ...
11 
Make a list of adjectives 
Google yourself and read over 
everything the search engine 
pulls up about you, 
Go over a...
12 
2 
Fill In 
(Complete Profile) 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
13 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
14 
Keep Each Profile up-to-date & 
Completely filled-out profile on 
any sites like LinkedIn, 
Twitter, Facebook, 
MySpac...
15 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
16 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
17 
3 
Expand 
Your Presence 
on Internet 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
18 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
19 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
20 
Forums 
• Professional 
Sites/Social 
networking sites 
have forums, or 
groups, or pages 
devoted to 
particular subj...
21 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
22 
Blogs 
• A discussion or 
informational site 
published on 
the Internet 
• Consisting of 
discrete entries 
("posts")...
23 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
24 
Twitter 
• Online social 
networking and 
microblogging service 
that enables users to 
send and read short 
140-chara...
25 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
26 
Videos 
• People like to see 
you, not just read 
you. Flip video 
camcorder, 
smartphones which 
usually can do 
vide...
27 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
28 
4 
Add 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
29 
A Starter Kit 
for Writing 
Your 
Resume 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
30 
Think of your working and 
personal skills, Your Work 
Experience that you believe you 
possess innately. 
Be quantita...
31 
Volunteer, Community, and 
Unpaid Work 
1 
e.g. School, College, Community 
Service, or special needs 
organization. 
...
32 
Educational 
Mention your Awards, 
Promotions or Achievements, 
Scholarships, contributions, 
while you were studying....
33 
3 
Sales and Account Management 
If you have ever been in sales, 
mention your achievements e.g. 
your contributions i...
34 
Responsibility 
Describe your responsibility of 
your role in your 
present/Previous job. 
4 
Sameer Mathur, Ph.D. (Ca...
35 
Events or Conference Planning 
or Logistical Management 
5 
If you have organized any event 
or conference, describe t...
36 
Computers 
Mention your software & 
hardware experience. 
6 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.Bud...
37 
General 
Mention your working 
experience, promotions, roles, 
extra authority award, trainee 
management courses, 
ma...
38 
Positive Feedback 
8 
Describe your award within your 
company or industry, or 
organization. 
Sameer Mathur, Ph.D. (C...
39 
Memberships 
Professional clubs, 
Representative on any 
committees ( e.g. health & 
safety committee) any special 
re...
40 
Published or Presented Work 
10 
If you had any Articles, papers, 
or features published in any 
magazines, journals, ...
41 
Looking Ahead 
Add your value 
11 
Explain- how do you think you 
would stand compared to other 
applicants who have s...
Alternatives to 
Classic Resume 
42 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
43 
Cover Letter 
A way of introducing 
themselves to employers and 
explaining their suitability for 
the desired positio...
Create an 
Online portfolio 
44 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
45 
A portfolio may be electronic 
(posted on the Internet)or on 
paper/in a notebook/ in a large 
display case, demonstra...
46 
Job or Career Portfolio 
“Evidence of what I Can Do and 
Have Done,” or “Proof of 
performance.” 
Sameer Mathur, Ph.D....
Some Friendly 
Reminders 
About you 
“Pre-Google 
Resume” 
47 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.Buddi...
48 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
49 
If you are blanketing the 
internet, be caution about 
including stuff on the resume, 
particularly for a female, leav...
Email a nice 
version of Resume 
by the Postal 
service, or UPS, or 
FedEx 
50 
Sameer Mathur, Ph.D. (Carnegie Mellon Univ...
51 
You should mail your resume to 
targeted employer by 
embedded in body of the e-mail 
rather than attachment. Always 
...
Format of 
Resume 
52 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
53 
Resume must be nicely laid out 
or formatted. Use a decent-sized 
font, size 12 or even 14, etc. 
Sameer Mathur, Ph.D....
Make Pertinent 
Purpose of 
Resume 
“To sell you” 
54 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarket...
55 
A resume should have a 
purpose i.e. pertinent 
information about yourself in 
one place, so that when an 
employer Go...
56 
The purpose of a resume is just 
to get invited in for an interview, 
the resume’s purpose is to Sell 
Yourself. In pe...
57 
So read over every single 
sentence in your resume and 
evaluate it by this one standers: 
“Will this item help to get...
Avoid non-visible 
or non-obvious 
things 
58 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
59 
Don’t mention any non-visible 
or non – obvious handicap you 
may have. You should perform 
all the tasks required in ...
Be experienced 
into the 
Language of 
Employer 
60 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets....
61 
If you are coming out of some 
subculture that has its own 
language ( Military, clergy, etc.) 
get some help in trans...
Concentrate on 
Keywords 
62 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
63 
“Keywords” are important if 
you’re posting your resume 
without specific employers in 
mind. A good article about 
ke...
Does a 
recommendation 
letter benefit a 
job application? 
64 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.Budd...
65 
Don’t include references on 
your resume! References are 
better offered after prospective 
employers have had a chanc...
66 
Be aware that your references, 
if they are checked out, will 
often be checked out over the 
phone, rather than in wr...
67 
Screen your references, “Don’t 
assume they’ll give you a raving 
recommendation”. 
Sameer Mathur, Ph.D. (Carnegie Mel...
68 
The best recommendations 
are thorough and specific, and 
having all the information at hand 
will make the process mu...
Hiring is 
essentially an 
Elimination 
Game! 
69 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.co...
Always remember: For an 
employer, hiring is essentially an 
elimination game. Particularly 
where a lot of people are app...
Where you post 
your resume 
Makes a 
difference 
71 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets...
72 
This may guide you in your 
resume strategy, if you are 
going to post a resume to 
supplement what else they’ll 
find...
73 
If employers post their vacancy 
on a job-board such as 
CareerBuilder.com or 
Monster.com, they have to look 
through...
74 
If employers consider resumes 
from job-hunters who come 
through social media sites, 
such as LinkedIn or Facebook, 
...
75 
If employers post their vacancy 
on their own website, they have 
to look through 33 resumes 
from job – hunters who 
...
76 
If the job-hunter takes the initiative 
to find a very specific job, rather 
than waiting to find a vacancy, & 
does t...
77 
And if the job-hunter takes even 
more initiative, chooses a 
company where they’d like to 
work, and gets a referral ...
Summary 
Google is your new resume. 
What an employer find out 
about you simply by Googling 
your Name, helps determine 
...
79 
Reference 
Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
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What Color Is Your Parachute? A Practical Manual For Job Hunters & Career Changers By Richards N. Bolles # Google Is Your New Resume.

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What Color Is Your Parachute? A Practical Manual For Job Hunters & Career Changers By Richards N. Bolles # Google Is Your New Resume.

  1. 1. is Your New Resume 1 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  2. 2. Prof. Sameer Mathur Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 2 http://www.BuddingMarkets.com © Sameer Mathur 2
  3. 3. 3 There is everything you can do about this New Google Resume of Yours.. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  4. 4. Start Something on Your Own.. 4 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  5. 5. 5 Start your own Website, Webcasts, Photo album, start a blog and write about topics relevant to your field, to build your leadership experience, expand your network, and show a proven interest in a new field. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  6. 6. 6 Starting your own enterprise shows initiative, creativity, and commitment. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  7. 7. 7 Post-Google Resume-Building There are four things to make a rich keyword, you can do: Edit, Fill in, Expand & Add. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  8. 8. A List of Adjectives 8 1 Edit Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  9. 9. 9 Make a list of Adjectives you’d like the employer to think of, when they consider hiring you. For example about: Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  10. 10. Inventive Honest 10 Professional ? Educa tions? ? Hard working ? Disciplined? ? Trustworthy ? Experienced? Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  11. 11. 11 Make a list of adjectives Google yourself and read over everything the search engine pulls up about you, Go over any pages you have put up on social sites, Remove anything you posted there, or allowed other to post, that might cause contradict impression. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  12. 12. 12 2 Fill In (Complete Profile) Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  13. 13. 13 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  14. 14. 14 Keep Each Profile up-to-date & Completely filled-out profile on any sites like LinkedIn, Twitter, Facebook, MySpace, Pinterest, or Youtube… Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  15. 15. 15 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  16. 16. 16 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  17. 17. 17 3 Expand Your Presence on Internet Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  18. 18. 18 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  19. 19. 19 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  20. 20. 20 Forums • Professional Sites/Social networking sites have forums, or groups, or pages devoted to particular subjects Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  21. 21. 21 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  22. 22. 22 Blogs • A discussion or informational site published on the Internet • Consisting of discrete entries ("posts") typically displayed in reverse chronological order Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  23. 23. 23 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  24. 24. 24 Twitter • Online social networking and microblogging service that enables users to send and read short 140-character text messages. • Google is indexing all those hashtags and tweets. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  25. 25. 25 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  26. 26. 26 Videos • People like to see you, not just read you. Flip video camcorder, smartphones which usually can do video, champion of course is YouTube ( 1 billion users, 4billion views per day). Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  27. 27. 27 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  28. 28. 28 4 Add Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  29. 29. 29 A Starter Kit for Writing Your Resume Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  30. 30. 30 Think of your working and personal skills, Your Work Experience that you believe you possess innately. Be quantitative (e.g. mention dates, percentages, dollars, money or time saved, brand name, etc.) Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  31. 31. 31 Volunteer, Community, and Unpaid Work 1 e.g. School, College, Community Service, or special needs organization. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  32. 32. 32 Educational Mention your Awards, Promotions or Achievements, Scholarships, contributions, while you were studying. 2 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  33. 33. 33 3 Sales and Account Management If you have ever been in sales, mention your achievements e.g. your contributions in revenue generation of your company. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  34. 34. 34 Responsibility Describe your responsibility of your role in your present/Previous job. 4 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  35. 35. 35 Events or Conference Planning or Logistical Management 5 If you have organized any event or conference, describe time, place, volume of people & budget. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  36. 36. 36 Computers Mention your software & hardware experience. 6 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  37. 37. 37 General Mention your working experience, promotions, roles, extra authority award, trainee management courses, management development programs, involvement in any special project. 7 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  38. 38. 38 Positive Feedback 8 Describe your award within your company or industry, or organization. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  39. 39. 39 Memberships Professional clubs, Representative on any committees ( e.g. health & safety committee) any special responsibility there. 9 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  40. 40. 40 Published or Presented Work 10 If you had any Articles, papers, or features published in any magazines, journals, or books, mention publication & time. Also describe presentation, any conference or public speaking with volume of audience. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  41. 41. 41 Looking Ahead Add your value 11 Explain- how do you think you would stand compared to other applicants who have same qualifications as you have Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  42. 42. Alternatives to Classic Resume 42 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  43. 43. 43 Cover Letter A way of introducing themselves to employers and explaining their suitability for the desired position. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  44. 44. Create an Online portfolio 44 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  45. 45. 45 A portfolio may be electronic (posted on the Internet)or on paper/in a notebook/ in a large display case, demonstrating your accomplishments, experience, training, commendations, or awards from the past. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  46. 46. 46 Job or Career Portfolio “Evidence of what I Can Do and Have Done,” or “Proof of performance.” Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  47. 47. Some Friendly Reminders About you “Pre-Google Resume” 47 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  48. 48. 48 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  49. 49. 49 If you are blanketing the internet, be caution about including stuff on the resume, particularly for a female, leave out address and phone number, just an e-mail address is enough. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  50. 50. Email a nice version of Resume by the Postal service, or UPS, or FedEx 50 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  51. 51. 51 You should mail your resume to targeted employer by embedded in body of the e-mail rather than attachment. Always send a nice version of resume by postal service, or UPS, or FedEX, etc. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  52. 52. Format of Resume 52 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  53. 53. 53 Resume must be nicely laid out or formatted. Use a decent-sized font, size 12 or even 14, etc. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  54. 54. Make Pertinent Purpose of Resume “To sell you” 54 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  55. 55. 55 A resume should have a purpose i.e. pertinent information about yourself in one place, so that when an employer Google you they find nice and concise, in contrast to all the other stuff about that Google will find, scattered all over the internet. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  56. 56. 56 The purpose of a resume is just to get invited in for an interview, the resume’s purpose is to Sell Yourself. In person. Face to face. Not on paper. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  57. 57. 57 So read over every single sentence in your resume and evaluate it by this one standers: “Will this item help to get me invited in? Or will this item seem too puzzling, or off-putting, or a red flag?” Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  58. 58. Avoid non-visible or non-obvious things 58 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  59. 59. 59 Don’t mention any non-visible or non – obvious handicap you may have. You should perform all the tasks required in respective job. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  60. 60. Be experienced into the Language of Employer 60 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  61. 61. 61 If you are coming out of some subculture that has its own language ( Military, clergy, etc.) get some help in translating your experience into the language of employers. E.g. “Preached” should be replaced by “Taught” Commanded” should be replaced by “Supervised” etc. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  62. 62. Concentrate on Keywords 62 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  63. 63. 63 “Keywords” are important if you’re posting your resume without specific employers in mind. A good article about keywords what they are, how to insert them in your resume. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  64. 64. Does a recommendation letter benefit a job application? 64 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  65. 65. 65 Don’t include references on your resume! References are better offered after prospective employers have had a chance to see and talk with you. Never list some body as a reference, at any time in your job-hunt, without first getting written permission to do so. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  66. 66. 66 Be aware that your references, if they are checked out, will often be checked out over the phone, rather than in writing. But in case you may need something in writing, if your reference permit you to use their name, ask them to give the letter of recommendation to you. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  67. 67. 67 Screen your references, “Don’t assume they’ll give you a raving recommendation”. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  68. 68. 68 The best recommendations are thorough and specific, and having all the information at hand will make the process much easier. If you feel your preferred reference writers may turn out to be people who are by nature brutally honest, if they’ve never actually seen you at work, cannot in good conscience recommend, Don’t mention! Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  69. 69. Hiring is essentially an Elimination Game! 69 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  70. 70. Always remember: For an employer, hiring is essentially an elimination game. Particularly where a lot of people are applying, they’re reading over your resume looking for one thing : a reason – any reason – to eliminate you, so they can cut that stack of resumes down to a manageable number for face-to-face interviewing. 70 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  71. 71. Where you post your resume Makes a difference 71 Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  72. 72. 72 This may guide you in your resume strategy, if you are going to post a resume to supplement what else they’ll find online about, with Google! Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  73. 73. 73 If employers post their vacancy on a job-board such as CareerBuilder.com or Monster.com, they have to look through 219 resumes from job – hunters who respond, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  74. 74. 74 If employers consider resumes from job-hunters who come through social media sites, such as LinkedIn or Facebook, they have to look through 116 resumes, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  75. 75. 75 If employers post their vacancy on their own website, they have to look through 33 resumes from job – hunters who respond, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  76. 76. 76 If the job-hunter takes the initiative to find a very specific job, rather than waiting to find a vacancy, & does this, say, by typing the name of that kind of job into a search engine, then sending resumes to any companies whose name turns up, employers only have to look through 32 applications, before they find some to interview & hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  77. 77. 77 And if the job-hunter takes even more initiative, chooses a company where they’d like to work, and gets a referral (i.e. gets some employee within that company to recommend them), employers have to look through only 10 such candidates, before they find someone to interview and hire. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  78. 78. Summary Google is your new resume. What an employer find out about you simply by Googling your Name, helps determine whether you get hired or not. Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com © Sameer Mathur 78
  79. 79. 79 Reference Sameer Mathur, Ph.D. (Carnegie Mellon University) www.BuddingMarkets.com
  80. 80. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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