DIRECT 
MARKETING 
Prof. Sameer Mathur, 
Ph.D.
Agenda 
Direct Marketing 
Online Retailing 
Television Home Shopping 
Telemarketing
Sameer Mathur 
BuddingMarkets.com 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Profess...
Direct Marketing 
A type of advertising campaign that seeks 
to elicit an action (such as an order, a 
visit to a store or...
Online Retailing
Catalog 
Retailing 
Circa 1977
Advantages 
Consumer advantages - efficiency 
and convenience 
Marketer advantages - lower location, 
facility, selling, a...
Television Home Shopping 
Products are presented to television 
viewers, who can buy them by calling a 
toll-free number a...
Telemarketing 
The performance of 
marketing-related 
activities by telephone
Summary 
Direct Marketing 
Online Retailing 
Television Home Shopping 
Telemarketing
Read this book 
“This book is the 
bible of Marketing” 
Prof. Sameer Mathur
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
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Direct Marketing

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Learn about direct marketing, online retailing, telemarketing and TV home shopping. For more information visit www.buddingmarkets.com

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Transcript of "Direct Marketing"

  1. 1. DIRECT MARKETING Prof. Sameer Mathur, Ph.D.
  2. 2. Agenda Direct Marketing Online Retailing Television Home Shopping Telemarketing
  3. 3. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  4. 4. Direct Marketing A type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a communication from the marketer.
  5. 5. Online Retailing
  6. 6. Catalog Retailing Circa 1977
  7. 7. Advantages Consumer advantages - efficiency and convenience Marketer advantages - lower location, facility, selling, and operating costs
  8. 8. Television Home Shopping Products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card.
  9. 9. Telemarketing The performance of marketing-related activities by telephone
  10. 10. Summary Direct Marketing Online Retailing Television Home Shopping Telemarketing
  11. 11. Read this book “This book is the bible of Marketing” Prof. Sameer Mathur
  12. 12. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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