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Direct Marketing
 

Direct Marketing

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Learn about direct marketing, online retailing, telemarketing and TV home shopping. For more information visit www.buddingmarkets.com

Learn about direct marketing, online retailing, telemarketing and TV home shopping. For more information visit www.buddingmarkets.com

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    Direct Marketing Direct Marketing Presentation Transcript

    • DIRECT MARKETING Prof. Sameer Mathur, Ph.D.
    • Agenda Direct Marketing Online Retailing Television Home Shopping Telemarketing
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 Marketing Professor 2013 – Indian Institute of Management, Lucknow
    • A type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a communication from the marketer. Direct Marketing
    • Online Retailing
    • Catalog Retailing Circa 1977
    • Consumer advantages - efficiency and convenience Marketer advantages - lower location, facility, selling, and operating costs Advantages
    • Products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card. Television Home Shopping
    • The performance of marketing-related activities by telephone Telemarketing
    • Summary Direct Marketing Online Retailing Television Home Shopping Telemarketing
    • Over 600,000 views from more than 100 countries http://www.BuddingMarkets.com/ Sameer Mathur BuddingMarkets .com http://www.facebook.com/BuddingMarkets/
    • Read this book “This book is the bible of Marketing” Prof. Sameer Mathur