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Direct Marketing

by Sameer Mathur on Nov 02, 2010

6,175 views

Direct Marketing

Direct Marketing

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catalog marketing online basics professor sameer mathur home shopping retailing telemarketing television qvc beginners marketing management hsn direct

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Direct Marketing — Presentation Transcript

Sameer Mathur http:// www.smathur.com Direct Marketing
Direct Marketing
Online Retailing
Catalog Retailing Circa 1977
Advantages
Television Home Shopping
Television Home Shopping
Telemarketing
Sameer Mathur http://www.smathur.com Disclaimer These slides have been compiled from multiple, non-credited sources, in order to teach an introductory course in Marketing Management at McGill University during Fall 2010. These slides are free. Permission for non-profit academic use is granted. Copyright is retained by the original content creators.