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5 Definitions of 
Marketing 
Prof. Sameer Mathur, 
Ph.D.
Agenda 
5 Marketing Definitions
Sameer Mathur 
BuddingMarkets.com 
Indian Institute of Management, 
Lucknow 
Marketing Professor 2013 – 
Marketing Profess...
Marketing is the activity, set of 
institutions, and processes for 
creating, communicating, delivering, 
and exchanging o...
Marketing is a set of business 
practices designed to plan for and 
present an organization’s products or 
services in way...
The management process responsible 
for identifying, anticipating and 
satisfying customer requirements 
profitably. 
http...
Marketing is the social process by 
which individuals and groups obtain 
what they need and want through 
creating and exc...
1 a: The act or process of selling or 
purchasing in a market. 
b: The process or technique of promoting, 
selling, and di...
Summary 
5 Marketing Definitions
Read this book 
“This book is the bible of 
Marketing” 
Prof. Sameer Mathur
Over 1 Million views 
from more than 100 countries 
Prof. Sameer 
Mathur 
Top 1% most viewed 
Over 250 presentations on 
M...
5 Definitions of Marketing
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5 Definitions of Marketing

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Professor Sameer Mathur reviews five definitions of Marketing from the world's leading authorities including the American Marketing Association, the Canadian Marketing Association, Philip Kotler - author of the series of books on Marketing Management.

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Transcript of "5 Definitions of Marketing"

  1. 1. 5 Definitions of Marketing Prof. Sameer Mathur, Ph.D.
  2. 2. Agenda 5 Marketing Definitions
  3. 3. Sameer Mathur BuddingMarkets.com Indian Institute of Management, Lucknow Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009
  4. 4. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx
  5. 5. Marketing is a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships. http://www.the-cma.org/?WCE=C=47%7CK=225849#3
  6. 6. The management process responsible for identifying, anticipating and satisfying customer requirements profitably. http://www.cim.co.uk/resources/understandingmarket/definitionmkting.aspx
  7. 7. Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. http://www.pearsonhighered.com/educator/product/Marketing-Management-12E/9780131457577.page
  8. 8. 1 a: The act or process of selling or purchasing in a market. b: The process or technique of promoting, selling, and distributing a product or service. 2: An aggregate of functions involved in moving goods from producer to consumer.
  9. 9. Summary 5 Marketing Definitions
  10. 10. Read this book “This book is the bible of Marketing” Prof. Sameer Mathur
  11. 11. Over 1 Million views from more than 100 countries Prof. Sameer Mathur Top 1% most viewed Over 250 presentations on Marketing www.BuddingMarkets.com

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