Cows dogs stars ? (BCG Portfolio Analysis)

Sameer Mathur http://www.smathur.com BCG Analysis Cows, Dogs, Stars, ? Revised Sept 2011

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Business Portfolio Analysis

BCG Portfolio Analysis

Measuring Market Growth Rate 101

Measuring Market Share 101

Cash Cows

Managing Cash Cows

“ Cash Cow”

Managing Stars

Managing Dogs

Wall Street Journal 2,024,269 0.61%
USA Today 1,900,116 -17.15%
New York Times 927,851 -7.28%
Los Angeles Times 657,467 -11.05%
Washington Post 582,844 -6.40
N.Y. Daily News 544,167 -13.98%
N.Y. Post 508,042 -18.77%
Chicago Tribune 465,892 -9.72%
Houston Chronicle 384,419 -14.24%
Philadelphia Inquirer 361,480 N.A.
Source: Audit Bureau of Circulations
Daily Circulation of US Newspapers (2009)

Question Marks

Managing Question Marks

= “?”

High Growth Rate, Low Market Share (April - June 2010)

BCG Portfolio Analysis

FREE TEACHING RESOURCES ON MARKETING MANAGEMENT at www.smathur.com/teaching.php Over 100,000 views by Management students and business professionals from over 90 different countries These presentations are part of Sameer Mathur's teaching portfolio. They are free to view or download for non-profit, academic use. Disclaimer: These teaching materials have been compiled from multiple, non-credited sources for non-profit, academic use. Copyright is retained by the original content creators. Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here

Sameer Mathur , Ph.D . Assistant Professor (Marketing) Web: www.smathur.com Email : [email_address] Twitter: @ProfessorMathur Facebook: Click Here RELATED SLIDES CLICK BELOW TO LEARN ABOUT: 1. SWOT Analysis, Product-Market Matrix 2. SPAM and Marketing POPULAR SLIDES CLICK BELOW TO LEARN ABOUT: 1. Segmentation and Targeting 2. Positioning, Perceptual Maps

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Cows dogs stars ? (BCG Portfolio Analysis)

by Sameer Mathur on Sep 19, 2010

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Cows dogs stars ? (BCG Portfolio Analysis) — Presentation Transcript