What is the most salient difference
between McDonald’s burgers sold in
India and USA?
No Beef in India, More Vegetarian Choices
“It really doesn’t make sense to sell beef in a
country where 85% of the population doesn’t eat it
or will even shun a restaurant where beef is served”
– Vikram Bakshi, Managing Director, McDonald’s India
No Beef, Richly Vegetarian
India New Zealand
Localization Around the World..
Black & White Burgers