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Kotler Chapter 21-4  How Can A Company Improve Its Marketing Skills?
 

Kotler Chapter 21-4 How Can A Company Improve Its Marketing Skills?

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Kotler Chapter 21-4 How Can A Company Improve Its Marketing Skills?

Kotler Chapter 21-4 How Can A Company Improve Its Marketing Skills?

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    Kotler Chapter 21-4  How Can A Company Improve Its Marketing Skills? Kotler Chapter 21-4 How Can A Company Improve Its Marketing Skills? Presentation Transcript

    • Prof. Sameer Mathur, Ph.D. Prof. Prem P. Dewani, Ph.D. How Can A Company Improve It’s Marketing Skills? Kotler, Chapter 21
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 IIM, Lucknow, Marketing Professor 2013 – 2 IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013 Prem Prakash Dewani BTech, Indian Institute of Technology, Roorkee 1995 – 1999
    • 3 Contents • Marketing Implementation • Characteristics of a Great Marketing Company • Summary Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • 4 Marketing Implementation The process that turns marketing plans into action assignments. Marketing Management | Kotler and Keller
    • 5 Marketing Implementation It ensures they accomplish the plan’s stated objectives. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • 6 Marketing Implementation One layer of strategy implies certain tactical implementation assignments at a lower level. Marketing Management | Kotler and Keller
    • Characteristics of a Great Marketing Company 7 1.The company selects target markets in which it enjoys superior advantages. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Characteristics of a Great Marketing Company 8 2. All employees and departments are customer minded. Marketing Management | Kotler and Keller
    • Characteristics of a Great Marketing Company 9 3. Good working relations among marketing, R&D and manufacturing. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Characteristics of a Great Marketing Company 10 4. Good working relations among marketing, sales and customer service. Marketing Management | Kotler and Keller
    • Characteristics of a Great Marketing Company 11 5. The company has installed incentives designed to lead to the right behaviors. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Characteristics of a Great Marketing Company 12 6. Customer Satisfaction and Loyalty is continuously built and tracked. Marketing Management | Kotler and Keller
    • Characteristics of a Great Marketing Company 13 7. Skilled in building it’s brand name and image. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Characteristics of a Great Marketing Company 14 8. Flexible in meeting customers’ varying requirements. Marketing Management | Kotler and Keller
    • Summary 15 Marketing Implementation helps market plans convert into implemented assignments. A Great Marketing Company has it’s basic focus on the customer, irrespective of what it’s strategies and goals are. Customer- Firm relationship is always kept intact by building trust on both the ends. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Image Credits 16 • http://www.centeainfonomics.com/wp-content/uploads/2014/04/15285627_m.jpg • http://aceconcierge.net/wp-content/uploads/2013/08/Small-Business-Processes-600x400.jpg • http://www.iniciativas-innovadoras.es/theme/iniciativas/img/sections/03.jpg • http://www.leanteamstrategies.ie/sites/default/files/hands_team_work.jpg • http://shelconnors.com/wp-content/uploads/2014/03/peanuts-accomplishment.jpg • http://accelerator-group.com/wp-content/uploads/2012/01/strategy-vs-tactics1.gif • http://www.lgb-direct.co.uk/wp-content/uploads/2014/03/customer-satisfaction.jpg • http://viumbaexperience.files.wordpress.com/2011/06/labour-market-0110.jpg • http://www.jobiety.com/wp-content/uploads/2012/01/work-relationships.png • http://www.thesocialclinic.com/wp-content/uploads/2013/02/customer-satisfaction-thesocialclinic-the-social-clinic.jpeg • http://www.lakeshorebranding.com/company/blog/how-to-determine-the-value-of-your-brand/ • http://progressinlending.com/wp-content/uploads/2012/04/satisfaction.jpg
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 IIM, Lucknow, Marketing Professor 2013 – 17 IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013 Prem Prakash Dewani BTech, Indian Institute of Technology, Roorkee 1995 – 1999