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(Kotler, Chap. 20-7) How Should The Company Manage And Organize Its International Activities?
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(Kotler, Chap. 20-7) How Should The Company Manage And Organize Its International Activities?

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(Kotler, Chap. 20-7) How Should The Company Manage And Organize Its International Activities?

(Kotler, Chap. 20-7) How Should The Company Manage And Organize Its International Activities?

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    (Kotler, Chap. 20-7) How Should The Company Manage And Organize Its International Activities? (Kotler, Chap. 20-7) How Should The Company Manage And Organize Its International Activities? Presentation Transcript

    • Prof. Sameer Mathur, Ph.D. Prof. Prem P. Dewani, Ph.D. How Should The Company Manage And Organize Its International Activities? Kotler, Chapter 20
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 IIM, Lucknow, Marketing Professor 2013 – 2 IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013 Prem Prakash Dewani BTech, Indian Institute of Technology, Roorkee 1995 – 1999
    • Contents 3 The Three Ways Export department International Division Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Contents 4 Global Organization “Glocal” Strategy Marketing Management | Kotler and Keller
    • The Three Ways Marketing Organization Export Department International Division Global Organization 5 Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Export Department Sales Manager Sales Assistants  Adequate only if Firm moves into Joint Ventures or Direct Investment Marketing Services Marketing Management | Kotler and Keller 6
    • International Division Operating Units Geographical Organizations World Product Groups International Subsidiaries 7 Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • 1.Geographical Organisations Country Managers Regional Vice- Presidents Division President Marketing Management | Kotler and Keller 8
    • 2.World Product Group President • Sets Goals and Budgets Vice Presidents • Ensures Worldwide sales of each product group Corporate Staff Area Specialist • Expertise on geographical areas 9Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • 3.International Subsidiaries Subsidiary President directly reporting to Division President Marketing Management | Kotler and Keller 10
    • Top Corporate Management or Staff Division President Chief Executive Global Operating Units Global Organization 11 Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Glocal Strategy National Responsiveness (Local) Global Integration (Global) Glocal Strategy Marketing Management | Kotler and Keller 12
    • Glocal Strategy “ ‘Not invented’ here is a good thing, ‘invented here’ is also a good thing, but ‘improved here’ is the best”. -Jack Daniels Developed for Europe and America, also found market in France and India 13 Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • References 14 • Marketing management, a south Asian perspective- Kotler • http://www.executivegov.com/2013/03/report-export-reforms-would-make-state-dept-lead-broker/ • http://www.mytrade.tv/2013/09/27/door-stops-247-sales-manager-to-revolutionise-door-sales-2/ • http://www.dreamstime.com/stock-images-manager-word-spelled-out-image4295594 • http://www.dreamstime.com/stock-photography-female-sales-assistant-clothing-store-image10971852 • http://about-salary.com/sales-manager-salary/ • http://www.motorstown.com/59830-mahindra-renault-logan.html • http://execed-news.wharton.upenn.edu/wharton-at-work/1311/country-manager-advice-1311.cfm Marketing Management | Kotler and Keller • http://www.executivegov.com/2013/03/report-export-reforms-would-make-state-dept-lead-broker/ • http://www.mytrade.tv/2013/09/27/door-stops-247-sales-manager-to-revolutionise-door-sales-2/ • http://www.dreamstime.com/stock-images-manager-word-spelled-out-image4295594 • http://www.dreamstime.com/stock-photography-female-sales-assistant-clothing-store-image10971852 • http://about-salary.com/sales-manager-salary/ • http://www.motorstown.com/59830-mahindra-renault-logan.html • http://execed-news.wharton.upenn.edu/wharton-at-work/1311/country-manager-advice-1311.cfm
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 IIM, Lucknow, Marketing Professor 2013 – 15 IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013 Prem Prakash Dewani BTech, Indian Institute of Technology, Roorkee 1995 – 1999