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(Kotler, Chap. 20-2) How Can Companies Evaluate And Select Specific Foreign Markets To Enter?
 

(Kotler, Chap. 20-2) How Can Companies Evaluate And Select Specific Foreign Markets To Enter?

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(Kotler, Chap. 20-2) How Can Companies Evaluate And Select Specific Foreign Markets To Enter?

(Kotler, Chap. 20-2) How Can Companies Evaluate And Select Specific Foreign Markets To Enter?

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    (Kotler, Chap. 20-2) How Can Companies Evaluate And Select Specific Foreign Markets To Enter? (Kotler, Chap. 20-2) How Can Companies Evaluate And Select Specific Foreign Markets To Enter? Presentation Transcript

    • Prof. Sameer Mathur, Ph.D. Prof. Prem P. Dewani, Ph.D. How Can Companies Evaluate And Select Specific Foreign Markets To Enter? Kotler, Chapter 20
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 IIM, Lucknow, Marketing Professor 2013 – 2 IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013 Prem Prakash Dewani BTech, Indian Institute of Technology, Roorkee 1995 – 1999
    • Before You Go Global 3 Worth it or Not ?? Which markets to enter?? How to enter ?? Marketing Program Marketing Organization 3 Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Contents 4 1.Rainfall and Sprinkler approach 2.How to choose markets?? 3.Developing and developed markets Marketing Management | Kotler and Keller 4
    • Which Markets to Enter??? 5 Rain-fallSprinkler How many Markets to enter?? Gradually entering countries in sequence Entering many countries simultaneo usly Oh!! Wait!!! Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Some Examples: 6 Rain-fall Sprinkler Marketing Management | Kotler and Keller
    • Now, How to Choose Markets? Product Geography Income Population Political Climate 7Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Developing and Developed Markets Most Promising ones Why so?? Unlimited demand 8 Marketing Management | Kotler and Keller
    • References 9 • http://wiki.answers.com/Q/What_is_the_difference_between_firm_and_industry?#slide=3 • Marketing management, a south Asian perspective- Kotler Image Credits • http://www.mediafocus.com/stock-photo-word-example-on-keyboard-rs112054285.html • http://www.pharmatutor.org/pharma-jobs/vacancies/sep12/opening-area-manager-pharma-colgate-palmolive-india • http://flatrock.org.nz/topics/money_politics_law/aerial_photos_of_mexico.htm • http://freekaamaal.com/deals/tupperware-offer-additional-30-off/ • http://www.indiacsr.in/en/?tag=national-population-policy • http://www.afranko.org/2013/10/bmw-logo/ Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
    • Sameer Mathur BuddingMarkets.com Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 IIM, Lucknow, Marketing Professor 2013 – 10 IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013 Prem Prakash Dewani BTech, Indian Institute of Technology, Roorkee 1995 – 1999