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(Kotler, Chap. 20-1) What Factors Should A Company Review Before Deciding To Go Abroad?
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(Kotler, Chap. 20-1) What Factors Should A Company Review Before Deciding To Go Abroad?

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(Kotler, Chap. 20-1) What Factors Should A Company Review Before Deciding To Go Abroad?

(Kotler, Chap. 20-1) What Factors Should A Company Review Before Deciding To Go Abroad?

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  • 1. What Factors Should A Company Review Before Deciding To Go Abroad? Kotler, Chapter 20 Prof. Sameer Mathur, Ph.D. Prof. Prem P. Dewani, Ph.D.
  • 2. Sameer Mathur BuddingMarkets.com IIM, Lucknow, Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 BTech, Indian Institute of Technology, Roorkee 1995 – 1999 2 Prem Prakash Dewani IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013
  • 3. Before You Go Global 3 Worth it or Not?? Which Markets to Enter?? How to Enter ?? Marketing Program Marketing Organization 3 Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 4. 4 Competing On A Global Basis Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 5. Points to Ponder!!! Opportunity Yes!! Reduce dependence on one market Counterattack global competitors Larger customer Base Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com 5
  • 6. Risks!! 6 Different Foreign preferences No!! Lack of international experience Unexpected costs Business culture Marketing Management | Kotler and Keller
  • 7. Stages of Internationalization Establishment of production facilities abroad Establishment of one or more sales subsidiaries Export via independent representatives(agents) Irregular export activities Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com 7
  • 8. 8 Image Credits • http://www.aderly.com/industrie-chimie/chemical-companies,p,223,EN.jsp • http://www.olympus-automation.co.uk/pdx-steam-infusion-shell-springboard/ • http://themyndset.com/2012/11/the-myth-of-global-marketing-and-what-to-do-about-it/ • http://en.wikipedia.org/wiki/Hyundai_Motor_Company • http://www.incontextfinance.com/409/test-your-market-insights • http://www.thetrademarkhelpline.com/wp-content/uploads/2012/07/gucci.jpg • http://wiki.answers.com/Q/What_is_the_difference_between_firm_and_industry?#slide=3 • http://wiki.answers.com/Q/What_is_the_difference_between_firm_and_industry?#slide=3 • Marketing management, a South Asian perspective- Kotler Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 9. Sameer Mathur BuddingMarkets.com IIM, Lucknow, Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 BTech, Indian Institute of Technology, Roorkee 1995 – 1999 9 Prem Prakash Dewani IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013
  • 10. Over 1 Million views from more than 100 countries Top 1% most viewed Prof. Sameer Mathur Over 250 presentations on Marketing www.BuddingMarkets.com