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(Kotler, Chap.19-4) What Is The Best Way To Manage The New-Product Development Process?

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(Kotler, Chap.19-4) What Is The Best Way To Manage The New-Product Development Process?

(Kotler, Chap.19-4) What Is The Best Way To Manage The New-Product Development Process?

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  • 1. What Is The Best Way To Manage The New Product Development Process? Kotler, Chapter 19 Prof. Sameer Mathur, Ph.D. Prof. Prem P. Dewani, Ph.D.
  • 2. Sameer Mathur BuddingMarkets.com IIM, Lucknow, Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 BTech, Indian Institute of Technology, Roorkee 1995 – 1999 2 Prem Prakash Dewani IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013
  • 3. Contents 3 What is New-Product Development? The Best Ways to Manage The New- Product Development Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 4. 4 What is new Product Development? In business and engineering, new product development is the complete process of bringing a new product to market. Marketing Management | Kotler and Keller
  • 5. 5 Ways To Manage New-Product Development How to identify new opportunities. How to research your ideas. Find finance and tax efficient ways to support innovation Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 6. 6 Ways To Manage New-Product Development  Manage the innovation process Protect and value your ideas Commercialize your ideas and get into new markets Marketing Management | Kotler and Keller
  • 7. 7 Ways To Manage New-Product Development How to identify new opportunities  Learning to think creatively will open up new opportunities and ideas for a business Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 8. 8 Ways To Manage New-Product Development How to research your ideas  Access to good quality market intelligence, a good understanding of the potential market and evidence, specialist knowledge and expertise. Marketing Management | Kotler and Keller
  • 9. 9 Ways To Manage New-Product Development Find finance and tax efficient ways to support innovation Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 10. 10 Ways To Manage New-Product Development Manage the innovation process  Managing new opportunities and their challenges demand careful planning and controls. Marketing Management | Kotler and Keller
  • 11. 11 Ways To Manage New-Product Development Protect and value your ideas  When you develop or invent something new, Intellectual Property (IP) needs to be considered. Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 12. 12 Ways To Manage New-Product Development Commercialize your ideas and get into new markets  An understanding of what’s ‘hot’ and what’s ‘not’, your competitors and having the right finance in place. Marketing Management | Kotler and Keller
  • 13. References • http://www.cbii.com/images/people-handshake.jpg • http://www.personalitytutor.com/files/2012/02/How-To-Be-Positive.jpg • http://fc01.deviantart.net/fs50/f/2009/260/c/9/Walking_alone_by_al_fahad515.jpg • http://pad1.whstatic.com/images/thumb/6/67/Train-Someone-to-Do-Your-Job-Step-6.jpg/550px-Train-Someone-to-Do-Your-Job- 13 Step-6.jpg • http://work.chron.com/DM-Resize/photos.demandstudios.com/getty/article/214/154/dv1080023.jpg?w=600&h=600&keep_ratio=1 • http://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/article_thumbnails/features/_2012/07_2012/what_doe s_your_smile_say_about_you_features/375x321_what_does_your_smile_say_about_you_features.jpg • http://meganandtimmy.com/wp-content/uploads/2011/11/cant-remember.jpg • http://ronepraisehouston.files.wordpress.com/2011/09/86490082.jpg • http://blog.logmycalls.com/Portals/155740/images/argument-sales-marketing.jpg • http://lookingtobusiness.com/wp-content/uploads/2009/12/Sales-Argument.gif • http://www.european-coatings.com/var/ezflow_site/storage/images/european-coatings/home/markets-companies/nubiola-expands- its-distribution-agreement-with-keyser-mackay/508595-1-eng-GB/Nubiola-expands-its-distribution-agreement-with- Keyser-Mackay.jpg Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 14. Image Credits 14 • http://llbartlett.typepad.com/.a/6a00d8345202e069e2015435652465970c-800wi • http://3.bp.blogspot.com/-3pnLJuGkdp0/UR36z_OCmXI/AAAAAAAAATk/Fk4w7xY6sIU/s1600/complaining1.jpg • http://beniciaherald.files.wordpress.com/2010/02/adam-jennydress.jpg • http://comfortmemorials.com/site1/wp-content/uploads/2013/03/Comfort_1.jpg • http://blogs-images.forbes.com/susantardanico/files/2013/01/dreamstime_m_85361844.jpg • http://www.healthguidance.org/hgimages/16451Criticizing.jpg • http://commonsenseatheism.com/wp-content/uploads/2010/12/criticizing-hitchens.png • http://careers.queensu.ca/students/services/advising/advising.jpg • http://wp.streetwise.co/wp-content/blogs.dir/2/files/2013/03/leaders-wanted.gif • http://www.uh-72a.com/images/the-team/Our-Team_5-31-2013.jpg • http://pad1.whstatic.com/images/thumb/4/44/Impress-Someone-on-a-First-Date-Step-10-Version-2.jpg/550px- Impress-Someone-on-a-First-Date-Step-10-Version-2.jpg • http://www.sense.org.uk/sites/default/files/man_on_mens_shoulders_304r.jpg • http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2012/10/16/1350397525335/business-goals-010.jpg Prof. Sameer Mathur & Prof. Prem P. Dewani, www.BuddingMarkets.com
  • 15. Sameer Mathur BuddingMarkets.com IIM, Lucknow, Marketing Professor 2013 – Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 BTech, Indian Institute of Technology, Roorkee 1995 – 1999 15 Prem Prakash Dewani IIM, Lucknow, Marketing Professor 2013 – Ph.D. (Marketing) 2007 – 2013
  • 16. Over 1 Million views from more than 100 countries Top 1% most viewed Prof. Sameer Mathur Over 250 presentations on Marketing www.BuddingMarkets.com

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