Plenary Session Strategic Considerations and Best Practices

I LIKE SHINY THINGS Dino V. Baskovic Lawrence Technological University / Vincena

Dino V. Baskovic Lawrence Technological University / Vincena

The year was 1990… You couldn’t touch MC Hammer The web was born You adopted , advocated , advanced

You couldn’t touch MC Hammer

The web was born

You adopted , advocated , advanced

A “new” web to learn? So many new tools, so little time Budgets only go so far Stakeholders are increasingly fickle

So many new tools, so little time

Budgets only go so far

Stakeholders are increasingly fickle

New tools, same rules Don’t rush to replace See what works & message accordingly Augment & measure

Don’t rush to replace

See what works & message accordingly

Augment & measure

It’s the usability, stupid Widgets can be clunky Blogs, feeds get unwieldy Basic UI and design breaks

Widgets can be clunky

Blogs, feeds get unwieldy

Basic UI and design breaks

“Miranda 2.0” Your web history goes Wayback Mobile comms make us abbr Facebook friends can be your enemy You must always be on-duty

Your web history goes Wayback

Mobile comms make us abbr

Facebook friends can be your enemy

You must always be on-duty

Show off the shiny Explore the new tools of the trade Find the right strategic balance You won’t crash the web, I promise

Explore the new tools of the trade

Find the right strategic balance

You won’t crash the web, I promise

© 2008