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Transcript

  • 1.  
  • 2. Plenary Session Strategic Considerations and Best Practices
  • 3. I LIKE SHINY THINGS
    • Dino V. Baskovic Lawrence Technological University / Vincena
  • 4. The year was 1990…
    • You couldn’t touch MC Hammer
    • The web was born
    • You adopted , advocated , advanced
  • 5. A “new” web to learn?
    • So many new tools, so little time
    • Budgets only go so far
    • Stakeholders are increasingly fickle
  • 6. New tools, same rules
    • Don’t rush to replace
    • See what works & message accordingly
    • Augment & measure
  • 7. It’s the usability, stupid
    • Widgets can be clunky
    • Blogs, feeds get unwieldy
    • Basic UI and design breaks
  • 8. “Miranda 2.0”
    • Your web history goes Wayback
    • Mobile comms make us abbr
    • Facebook friends can be your enemy
    • You must always be on-duty
  • 9. Show off the shiny
    • Explore the new tools of the trade
    • Find the right strategic balance
    • You won’t crash the web, I promise
  • 10. © 2008