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Social Media Teaching Applications: Effective Class Implementation
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Social Media Teaching Applications: Effective Class Implementation


An overview of social media teaching applications within business courses. To learn more about this topic, please visit:

An overview of social media teaching applications within business courses. To learn more about this topic, please visit:

Published in Business , Technology
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  • Now we have a small group here – so what is your name and if you were an animal, what would you be and why?What did we do this - it’s all about setting the right tone in your classes for SoMe to really work (and it works at all levels)I always try to have some interesting
  • Everybody pull out there cell phones, turn them on, login to Twitter (let’s get this party started)Going forward – I know some of you Tweet so please go ahead and feed the need
  • These are just going to be starting points to discuss further topics – this is not a one way conversation Ask questions, push my position – I expect people to disagree with me (so let’s talk about it here)A General Theoretical DiscussionTools & TechniquesCourse ExamplesDownsides
  • It’s not about a suite of technologies – it’s about creating an atmosphere of conversation and engagementBut it is about using technology to keep people’s attention – trust me on that one I really enjoy when faculty are all – pay attention to me – but when they are in meetings, not at all
  • This is the document you should be concerned with when you think about social media – engaging your tribe Facebook Social Graph program (see your overall relationships)
  • So you ask, how does this translate into teaching – well here you goFor this to work, you have to have this idea of dialogue as part of your philosophy (along with technology but dialogue is more important)
  • First ask four questions Lurk (track what are people saying about content or course) Stalk (get more involved by following people) Talk (engage by talking publicly with students) Involve (allowing them to lead that whole idea of teaching co-creation)
  • Assignments, announcements, general other class related information (replace the whole email conundrum)
  • Two way conversation – continue the conversation
  • The idea was to get students to come up with the hash tag that we now use for class It got everyone involved (the lower right was the outcome of it)
  • This is true influence Yes, students may think about great things in your courses for homework They may even contemplate at later times But when they interrupt their breakfast, to broadcast a thought from your class to their friends and include you - WOW
  • These are the tools de jour for now – this will change, it’s all about communicating and connecting with them
  • The most telling part of the video is the fact that we are preparing students for jobs that aren’t there yet Or technologies that don’t exist (so don’t get hung up on the technologies)
  • It fully integrates with all the other technologies you may want to use (which we will talk about further on, but this is just an overview)
  • It’s important to remember that when students do something for me, it has to have multiple applications
  • This is a unique program allows you to provide a
  • A list of sites that I usually encourage students to belong to (regardless of class topics)
  • This is their introduction to social media – establishing their online profile (them rather a company – that’s advanced)
  • Microblogging sites
  • Require students to tweet about content throughout the semester on content they have found
  • Can be in class, social media driven with tweeted answers (use Monitter in class), or any combination there of
  • They have to reach a minimum number of followers/engagers et al.
  • Technology Trends – new technologies and new applications of old technologies
  • Shows them how these entries can change General topic – usually better written Very few experts – the more dangerous these entries can be
  • If they improve their Klout score, in topics that are relevent to business, they can increase their grade by one level (whatever that means for the semester)
  • They need to identify items and then communicate through social media Combination of information and posting it in the correct spot
  • We do not have a
  • People are going to become immune to social media if you aren’t careful – it can’t be a push medium (give students a voice, a chance to truly impact the class)
  • This is where you show the Twitbird application on my ipad to show what I am talking about
  • I tend to verbally integrate these into my classes (take away all of the rules, my goodness)
  • You will notice that there is nothing about technology People talk about Facebook but just like business they may not know how to actually engage using this medium.


  • 1.
  • 2. #SM
  • 3. social media teaching applications
    Integration for Business Classes
  • 4. 4
  • 5. 5
  • 6. A Philosophical Cornerstone
  • 7. 7
    From the mind of Eric Brey, Ph.D. –
  • 8. Disseminate
  • 9. Augment
  • 10. Integrate
  • 11. Integrate
  • 12. Integrate
  • 13. Technological tools
    Applying The Craft
  • 14. 14
  • 15. Their home
    Fan page
    Groups of your friends
    Full integration
  • 16. A push network
    The Pulse - lively interaction
    A pull medium for conversations
    O’ Great Tracker of Information
  • 17. Your thoughts home
    A hub of ‘simple’ interaction
    Tracking of information
    Strong sharing ability
  • 18. Building a channel for educational videos
    A repository for your students to visit
  • 19. Sharing your content
    Tracking the views
    Building interest in your content (and influence)
  • 20. Removes that feeling
    Set it – and forget it!
    • Your hub for information
  • 21
  • 21. Course implementation examples
    More Than Just What I’ve Done
  • 23. Membership Has It’s Privileges
  • 24. & Post
    Image Find and Post
    Video Post and Comment
  • 25. Word
  • 26. Image Collage
  • 27. Blog, Connect &Comment
  • 28. The Constant Tweeter
  • 29. Video Trends Presentation
  • 30. 31
  • 31. 32
  • 32. Trending in Technology
  • 33. Entry
  • 34. Klout Competition
  • 35. 36
  • 36. The Other Side of the pillow
    It’s Not As Cool as the First
  • 37. 38
  • 38. To Require or Not
    Personal Accounts
    Privacy (your & theirs)
    Lurking Syndrome
    Too open
    Newly Created Accounts
    More requirements
    If you notice an illegal activity on a student’s wall – you are required to report it!
  • 39. Policies & Procedures
    Separate accounts for everyone
    Lay down the timing ground rules
    It’s a work in progress – they will forgive
    Professionalism with a personal twist
    Integration is key to success – otherwise, why?
    Did you know that Facebook status updates and messages are admissible alibis and corroborating evidence?
  • 40. Focus on engagement, conversations and teaching
  • 41. Just Think Bacon Salt!!!
  • 42. In The Spirit…