Social Media Strategy Presentation – Tactics and Practices (Module 10)

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Tactics and practices (Module 10) presentation for the Advanced Social Media Strategies class at the University of Memphis. To learn more about the course and social media business strategy, visit ProfessorBrey.com.

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Social Media Strategy Presentation – Tactics and Practices (Module 10)

  1. 1. Advanced Social Media Strategies | University of MemphisProfessorBrey.com
  2. 2. Advanced Social Media Strategies | University of Memphis2 ProfessorBrey.com
  3. 3. /user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbrey Implementing Social Media – EFFECTIVELY! MODULE 10: TACTICS & PRACTICES Advanced Social Media Strategies | University of Memphis3 ProfessorBrey.com
  4. 4. Advanced Social Media Strategies | University of Memphis4 ProfessorBrey.com
  5. 5. Advanced Social Media Strategies | University of Memphis5 ProfessorBrey.com
  6. 6. Advanced Social Media Strategies | University of Memphis6 ProfessorBrey.com
  7. 7. Advanced Social Media Strategies | University of Memphis7 ProfessorBrey.com
  8. 8. Advanced Social Media Strategies | University of Memphis8 ProfessorBrey.com
  9. 9. Advanced Social Media Strategies | University of Memphis9 ProfessorBrey.com
  10. 10. Taknisha Advanced Social Media Strategies | University of Memphis10 ProfessorBrey.com
  11. 11. Eric Advanced Social Media Strategies | University of Memphis11 ProfessorBrey.com
  12. 12. Alanna Advanced Social Media Strategies | University of Memphis12 ProfessorBrey.com
  13. 13. Social Media Tactics Advanced Social Media Strategies | University of Memphis13 ProfessorBrey.com
  14. 14. Cliff’s Tactical Assault Advanced Social Media Strategies | University of Memphis14 ProfessorBrey.com
  15. 15. Types of Tactics• Organic/Earned – When customers become the channel• Paid – A more traditional advertiser route• Owned – Brand owned channels Advanced Social Media Strategies | University of Memphis15 ProfessorBrey.com
  16. 16. • Listen and respond – Indicates a well executed plan Earned • e-WOM • Credibility, transparency, Advanced Social Media Strategies | University of Memphis16 ProfessorBrey.com
  17. 17. • Feeds owned to create earned media Paid • Advertising • Control and immediate benefits • Credibility concerns Advanced Social Media Strategies | University of Memphis17 ProfessorBrey.com
  18. 18. • Long-term potential for Owned relationships • Web site, blog, SoMe accounts • Control, versatility • Company lack of trust, takes time to scale Advanced Social Media Strategies | University of Memphis18 ProfessorBrey.com
  19. 19. Just Stop…• TruTwit validation• Random invites• Random share requests• Team follow back• Endless Rting• Ignoring shares• Too late• Fauxperts• Automatic anything• Daily papers Advanced Social Media Strategies | University of Memphis19 ProfessorBrey.com
  20. 20. • Sweet spot, ‘I cant’ get enough of it’ best practice• The ‘you have got to be kidding me, why did they do that’ moment Advanced Social Media Strategies | University of Memphis20 ProfessorBrey.com
  21. 21. Advanced Social Media Strategies | University of Memphis21 ProfessorBrey.com
  22. 22. NEXT WEEKItem Due Date Task1. Friday You are required to write your next blog post on measurements, metrics and ROI within social media. Within this post, you need to discuss what measurements are the most important to understand and how measuring social media is an important component to a successful social commerce strategy2. Part of maintaining a successful and engaging blog is to respond back to commentary posted on your site. It is expected that if anyone posts on your blog that you respond to that individual.3. Monday Watch the Module 11 – Measurements, Metrics & ROI video provided at professorbrey.com on social commerce. Remember, post commentary concerning the video on the page it is posted and discuss your opinion how specifically social media and business operations are inseparable (be thoughtful in your post).4. Monday Read Groundswell, Chapter 87. Monday You will need to Tweet at least (3) social media pertinent tweets throughout the week using the #SMCE tag. Remember, you are required to tweet 25 times throughout the course of the semester so more is better. Advanced Social Media Strategies | University of Memphis22 ProfessorBrey.com

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